Clear Channel South Florida Internet Opportunities

1
Clear ChannelSouth FloridaInternet
Opportunities January 28, 2005 Kate
NoremRegional Director of Internet Services
2

• Introducing
• Online is On-Demand
• With TIVO becoming a house-hold name and viewers
  fast-forwarding through all the commercials that
  make them money, major TV networks are scurrying
  to find new ways to work around the rapidly
  growing dilemma. Product placement has become
  MUCH more important and prominent.
• Relate this to MUSIC RADIO and youll see that
  the on-demand lifestyle is just as prevalent
• Of the 10 MILLION iPods sold since its
  introduction, 4.5 MILLION were sold in the last
  quarter of 2004 alone.
• Growing interest in satellite radio forces
  terrestrial radio to think quickly in order to
  keep the attention of its listeners.

3
Online is On-Demand In RADIO, our websites
have provided the tangible, on-demand outlet
that our listeners are growing more accustomed
to. What does Chris Marino look like? Which
artists signed this years 12 guitars of
Christmas? Who do I call about adopting the Pet
of the Week? With the internet going through
another growth spurt of online music listening,
how can we reach out to those who use the
internet and make them listen to OUR station? lt
ENTER INTERNET RADIO gt 45 of all Americans
have used streaming audio/video online.(Arbitron
Internet Media 2004) 30 million Americans
listen or watch internet streams
weekly.(Arbitron Internet Media 2004) 33
of Americans listen to radio broadcast online.
(Arbitron Internet Media 2004)
4
Online is On-Demand Radio stations across the
country are turning back to streaming online and
NOT just because we figured out a way to pay for
it. HOT OFF THE PRESSES January 18, 2005 Top
Web radio networks drew about 4.2 million
listeners, 12, during an average broadcast week
in November, Arbitron and comScore Media Metrix
reported last week. Traffic numbers appear to be
growing 5 a month since October 2004. 2005
has been dubbed by some Radio analysts asThe
Year of Internet Radio
5
2005 Internet Initiative 1 Reach out to those
who are already online by providing them with
thequickest, easiest outlet for listening to our
station just a click away! STREAMING
6
STREAMING Selling the Stream FAQs

• Whats available to sell on our streams?
• From a technical standpoint, the same number of
  spots that are available on-air, are also
  available on the stream. You will be able to
  check with your manager to see whats available.
• How do I sell the streaming spots,
• And How much do I charge?
• Super-Size your Package - Add Streaming
  commercials to any package for 10 of the current
  rate!
• Pitch a Stand-Alone package Stand-Alone
  packages are available at 20 of the current
  rate!

7
STREAMING Selling the Stream FAQs

• Ive sold streaming spots, now what?
• Three easy steps
• Place an order with your traffic dept like you do
  for regular spots
• - Instead of using a W use an S
• - Example Order for SHYI instead of WHYI
• - Enter the rate per spot that will go toward
  the NTR Internet Line
• - NO DAYPARTING. ONLY of spots, same
  start/end dates
• Place an order with production like you do for
  regular spots
• - Again, use the S for the streaming stations.
• - If a spot is being provided by the client, MP3
  format is preferred.
• 3. Have Debra Caicedo sign off on your traffic
  order before you bring it to Rita.

8
STREAMING Air Support FAQs
What Air Support is available on the stream?
Each DSM will be stocked with an Internet Air
Support Goodie Basket which includes 3,200
streaming commercialsper station per
month Please see your manager to find out what
is currently available for your client.
9
STREAMING Air Support FAQs

• Ive sold a deal that includes streamingspots as
  Air Support, now what?
• Three easy steps
• Place an order with your traffic dept like you do
  for regular spots
• - Instead of using a W use an S
• - Example Order for SHYI instead of WHYI
• - Enter 0 as the rate per spot
• - NO DAYPARTING. ONLY of spots, same
  start/end dates
• Place an order with production like you do for
  regular spots
• - Again, use the S for the streaming stations.
• - If a spot is being provided by the client, MP3
  format is preferred.
• 3. Have Debra Caicedo sign off on your traffic
  order before you bring it to Rita.

10
STREAMING FAQs
Arent there rules for what spotscan or cant be
played on the stream? YES! We cannot play a
commercial on the stream that has not been
cleared for internet broadcast. Client Agency
produced spots require legal clearance.
Appropriate language will be included in our
contract confirmations.
11
2005 Internet Initiative 2 Provide our clients
with a target-specific outlet for reaching out to
our listeners by complimenting their spot buys
all while reducing clutter on our
websites!KEYWORDS
12
KEYWORDS WHAT FAQs
What is a Keyword?
A Keyword is a LOCALIZED search termused by our
listeners to find out more informationabout
something they heard on the air. Works exactly
like AOL Keywords, which are localized to the AOL
community of users. NOT a search like Google or
Yahoo! WE define what a keyword means or leads
to. Works like navigation entering a word
takes you to another location on the web . No
need for more banners use words in the box
instead!
13
KEYWORDS HOW FAQs
How does a Keyword work?
Step 1 Tag any commercial with Go to
www.1055online.com and type inKeyword Hotel
Biba for more info! OR 1055online.com
Keyword Hotel Biba Step 2 Listeners then
visit the website and type in the keyword. Its
that simple! (demonstration)
14
KEYWORDS HOW FAQs
What happens when a listener types in a Keyword?
Keywords lead to a special page within our
website which includes Clients can use
this page to post demographic-specific messages
to our listeners, provide coupons discounts!

• Client Logo- Description - Address- Link to a
  map- Phone number- Link to website

15
KEYWORDS WHO FAQs
Who uses Keywords?

• Programming uses keywords for station imaging,
  content, etc.
• Promotions uses keywords to help promote major
  contests, promotions or events.
• CLIENTS use keywords to compliment their spot
  schedules and enhance their connection to our
  listeners!

16
KEYWORDS WHY FAQs
Why use Keywords?
LIM Restrictions Keywords helps compliment a
radio schedule. Be creative with the spot time
you have and leave a distinct, simple impression
on listeners with an incentive to find out more.
Why not promote my own website?
Demo-Specific Messages Using our station
keywords can help facilitate target-specific
messages based on the individual stations
audience / demographic. Examples Coupons,
discounts, contests, etc.
17
KEYWORDS Selling Keywords FAQs
What Keywords are available to sell? We have a
DICTIONARY of keywords for EACH
station! Programming Promotions had first
dibs. Velocity Program has also been worked
into our Keyword system just ONE search
box! Other than that, its first-come-first-serve
!
18
KEYWORDS Selling Keywords FAQs
Are all Keywords priced the same? NO there are
three tiers of keywords
Tier 1 Premium Generic - Industry Codes make a
great guideline - Auto, Car, Dentist, Doctor,
Restaurant, Hotel, Insurance, Mortgage, Mall,
Real Estate, Security, etc.Tier 2 Brand
Name - Maroone, Mitsubishi, Coca-Cola, Dr.
Bafitis, Graucho Rodizio, Marriott, State Farm,
SouthTrust Mortgage, Simon Malls, Realtor.com,
Brinks, etc.Tier 3 Misspellings Other
Generic words - Maroony, Mitzubeeshy, Pepsy,
Bafeetus - Sedan, coupe, teeth, house, alarm,
hamburger, store, physician
19
KEYWORDS Selling Keywords FAQs
How do I sell Keywords? In Bundles!
A Keyword Bundle includes - ONE keyword from
either Tier 1 or Tier 2 - NINE keywords from
Tier 3 Example - Maroone - Maroony, Maroonie,
Marunie, sedan, sedans, coupe, coop, 2 door, 4
door
20
KEYWORDS Selling Keywords FAQs
How much do I charge for Keywords?
Keyword Bundle Pricing
Tier 2 3 Rates 350 - 1 month 945 - 3
months (10 off)1,680 - 6 months (20
off)3,150 - 12 months (25 off)
Tier 1 3 Rates 500 - 1 month 1,350 - 3
months (10 off)2,400 - 6 months (20
off)4,500 - 12 months (25 off)
Tier 1 3 Rates 500 per station 1,350 3
stations (10 off)2,000 5 stations (20
off)2,450 7 stations (30 off)
Tier 2 3 Rates 350 per station 945 3
stations (10 off)1,400 5 stations (20
off)1,715 7 stations (30 off)
Pricing for individual words and other bundle
combinations can be worked out. Unwanted Bundle
SUBTRACT 50 if the additional bundle of NINE is
unwanted.
21
KEYWORDS Selling Keywords FAQs
Ive sold a Keyword Bundle, now what?

• TWO easy steps
• Fill out an NTR order form and submit it to
  Debra Caicedo for approval
• Fill out a Keyword Work Request link to
  Keyword Work Requests will be available on your
  computer by next week. allows you to submit
  logo, copy, address, phone number, and website
  link

22
KEYWORDS Selling Keywords FAQs
What Keyword Air Support is available?
Each DSM will be stocked with an Internet Air
Support Goodie Basket which includes 3
Keywords per station per month Please see your
manager to find out what is currently available
for your client.
23
KEYWORDS Selling Keywords FAQs
Ive sold a deal that includes aKeyword Bundle
as Air Support, now what?

• TWO easy steps
• Fill out an NTR order form and submit it to
  Debra Caicedo for approval
• Fill out a Keyword Work Request located with
  the other internet work requests on your
  computer. allows you to submit logo, copy,
  address, phone number, and website link be sure
  to check the air support box!

24
KEYWORDS Selling Keywords FAQs
BANNER AD INFO We're starting to move away from
banner ads, because Keyword provides a much
better experience for our clients and
additionally helps us to remove clutter from our
sites. 1. Banner ads will no longer be accepted
as added value.  2. BUT we will continue to
run the 468x60 at the bottom of each site for
. 3. EXISTING CAMPAIGNS will remain on the
websites through the end of their campaigns. 4.
PENDING CAMPAIGNS for button ads (120x90 or
120x60) will be accepted through March 1st.
25
2005 Internet Initiative 3 Reward our listeners
for doing whatthey do BEST listening!DINING
DEALS
26
Online is On-Demand 45.6 of 18-54 year
olds choose the internet as their medium for
researching upcoming purchases. They put internet
in first place above all other media outlets.
(OPA, September 2004) 65 of the same group
believes the internet provides more useful
information for products and services. (OPA,
September 2004) 96 of the group uses it to
find specific information about products and
services. (OPA, September 2004) US Consumers
spent 1.56 billion in 2003 for on-line content.
An increase of 18.8 in 2002. (Online spending
report, OPA, 2003)
27

• Dining Deals We need your help!
• Providing Tim with leads gets you 75 of the
  commission if sold!
• Introducing to your client provides for higher
  success rate!
• Please call your clients, let them know the
  basics of the program, and set up a time for Tim
  to meet with them!
• John and Kate are also available to go on
  appointments with you!
• Remember the Deal with the Devil (DR)!