Animation the next big thing

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Animation the next big thing
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Animation The next buzzword !
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What is Animation ?
Anim means To give life Hence,
Animation is an art of giving life to an
inanimate object that is created by an
artist. Animation is an Illusion of movement,
created by the consecutive display of images of
Static elements.
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Global Animation Industry
USD 75 billion by 2009
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Indian Animation Industry
USD 1 billion by 2010
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Indian Gaming Industry
USD 350 million by 2010
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Indias contribution to Animation
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What makes India the Hub of Animation Across the
world ?

• Lower cost of production
• Favorable cultural background
• English speaking workforce
• World class technicians giving a creative edge
• Presence of world-standard studios

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What are the challenges that the Animation
Gaming industry faces in India?

• Lack of skilled manpower
• Lack of a developed market
• Lack of awareness regarding the industry
• Lack of proper animation training programs
• Lack of investment in technology

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• Animation Industry - Business Models
• Outsourced Jobs
• Co-production
• Creation of Intellectual Properties
• International acquisitions

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• Intellectual Property Business in India
• Several kids channel launched
• Great scope for Indian producers to develop IPs
  and to move up the value chain
• Share of Animated movies increasing significantly
• Recent releases Ghatotkach, Chiti Chiti Bang
  Bang, Roadside Romeo etc.
• Licensing Merchandising culture is also picking
  up which contributes to revenue and branding
  building exercise.

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..IP Business in India

• Success of animation oriented business depends
  primarily on quality of animation it can deliver
• Indian market requires highly skilled workforce
  for original features
• It is high time we should include animation as a
  mainstream curriculum.

Animation is a vocation that exploits creativity
of an individual and artists can only exploit the
full potential of this form of story telling.
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E-education
Medical
Animation

Television
Entertainment
Animated Film
Web-designing
Direct to DVD
Visual Communication
Defence
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MANPOWER STATUS No. of Animation companies in
India -
300 Employment -
12,000 freelancers 16,500 Projection by
2010 - 30,000 No. of Gaming
companies in India -
150 Employment -
2,500 Projection by 2010 -
13,000 Today industry demands that every student
passing out of any Institute should be empowered
with skills that are honed, creativity that is
inspired and talent that is mentored.
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3D Animation Application
FilmsAnimated Live action
Architectural Walk Through
Commercials TV/Print mediaNew Media
Medical Training
3D Mobile And PC Games
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Animation Studios
Careers in Animation Studios

• Modeler
• Rigger
• SFX Specialist
• Movie Maker,
• Game Designer,
• 3D Fashion Industry
• AD Film Maker,

• Simulation
• Texture Artist
• Animator
• Lighting Artist,
• Compositors,
• VFX Specialist
• Product Designer, etc.

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Introducing
The Animation Company
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• Set up by the Government of West Bengal in June
  2004
• A 8500 sft. State-of-the-art facility in Salt
  Lake, the IT hub of Kolkata

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• GOVT. COLABORATED WITH
• DQ Entertainment (International) Pvt.Ltd, Asias
  Largest Animation Company in the year 2008

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• Association of DQ Entertainment - the
• largest animation studio in ASIA
• Realizing the need for greater technical support
  and super animation training, Government roped in
  DQE, a leading animation studio in the world
• DQE is engaged in production of
  traditional/digital animation feature, television
  series, director to Home video as well as game
  art and gaming content with 82 global client
  base
• DQE has also set up the first high-end animation
  studio in the State which is fully operational

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DQ SVA Training Division

• HIGHLIGHTS
• Researched Industry relevant curriculum
• Experienced trainers
• World class infrastructure
• Focused training on core fundamentals and
  thorough understanding of concepts
• Churns out over 1,000 skilled professionals every
  year per centre
• Placements in reputed Companys across India

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MISSION
Our mission is to emerge as Indias leading
Animation Institute, by successfully implementing
our 3-fold model of Training, Production and RD
under a single symbiotic platform
Training
Production
RD
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DQ
Corporate Office - Hyderabad Regional
Training Center - Kolkata - Mumbai
- Chennai
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DQ Courses
Departments
2D Animation
3D Animation
VFX
Toon-Boom Harmony
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3D Animation
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The 3rd Dimension
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What is 3D-Three Dimensions

• Refers to Objects /Material that have
• The Height
• The Width
• The Depth
• Includes everything that we see in real life
  such as people, trees, buildings, bricks, etc.

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3D Animation Pre-Production

• Pre-Production in 3D also consists of
• Idea/Story/Script Writing
• Character Design
• Story boarding
• Sound Recording

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Pre-Production

• It involves a process of visualization and
  Development which is common for Live Action,
  Animation Films or any project.

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3D Animation ProductionModeling

• The process of developing a Mathematical,
  wire frame that creates a 3D images in computers
  is called 3D modeling.
• It can be a representation of any 3
  dimensional object. Models are Created based on
  the drawings done in pre-production stage

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3D Animation ProductionTexturing

• Texturing gives the realistic look to the model
  that is created

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3D Animation ProductionRigging

• Rigging consists of giving bones/joints to the
  character/object
• Rigger creates the Joints and muscle controls
  according to requirement of the story/ character

The Rigging controls serve as strings of a puppet
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3D Animation ProductionRigging

• Face Muscles specially rigged for expressions.

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3D Animation ProductionAnimation
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3D Animation ProductionLighting

• It involves illuminating the model, giving it a
  visibility, shadow, reflection, and a realistic
  feel
• It ultimately creates a mood and environment

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3D Animation ProductionRendered Image

• Rendering is the process of taking the final out
  put of the mode/character created in a 3D
  software
• Some times the quality require to make use of the
  best that a particular soft ware provides. taking
  the best.

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3D Animation Post-Production

• Once the Modeling, Texturing, Rigging, Animation
  and Lighting is complete, the next stage is Post
  production -Vfx and Compositing

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3D Animation Post-ProductionVisual effects
Visual effects in 3D is done with the help of
dynamic simulations and expressions. Dynamics is
a module which is very challenging and gives you
a platform to let loose the creative imagination.
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3D Animation Post-ProductionCompositing AV
Editing
Here, Sound and Video is edited/mixed, in order
to acquire the required output
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Our Association with Major Industry Players DQ
Entertainment Crest Animation UTV Toons Prana
Studio Famous Studio Graphiti Tata Elxsi Prime
Focus Big Animation Rhythm Hues Green Gold
Animation Blow Fish Tata Interactive
System..to name a few
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Animation Studios International

• Pixar animation
• Warner Brothers
• Disney
• MGM (Metro Golden Mayer)

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• COURSES ON OFFER
• 1 Year full-time program in 2D Classical
  Animation
• 1 Year full-time program 3D Digital Animation

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ADMISSIONS OPEN FOR
1 Year Full-time Program in Digital
Storyboarding and Digital Animation (ToonBoom
Harmony)
Job Assured for Successful Candidates
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• ToonBoom Harmony supports
• Any kind of 2D classical animation project in a
  paperless environment without compromising on
  quality and style
• Covers all production steps from design to final
  rendering in a non-linear workflow based on
  state-of-the-art vector engine
• Keeps uniformity and consistency and facility for
  effective communication between team members,
  re-use of elements
• ToonBoom Harmony can take care of pre-production,
  production and post-production i.e. from digital
  storyboarding to digital animation and final
  execution of 2D classical animation project in a
  non-linear environment

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