APICS: Succeeding in the Brave New World

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APICS Succeeding in the Brave New World

• Joseph F. Shedlawski, CPIM
• President-Elect

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Todays Agenda

• 1) The Brave New World
• 2) APICS Today
• 3) APICS Tomorrow

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1) The Brave New World

• Current Events
• Terrorism
• Hurricanes, Tsunamis, Earthquakes
• Information
• Internet, e-mail, cell phone, Palm Pilot,
  Blackberry
• Global Transparency and Speed
• Implications for Business and Education
• Operations Strategy
• Products, Services, Infrastructure
• A Key Differentiator of Business Performance

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The Distribution Economy

• Outsourcing to Offshoring
• Lowest cost supplier can be anywhere
• Longer and more complex Supply Chains
• Manufacturing Decline in the USA
• Replacement with higher skilled jobs
• Productivity increases
• World trend in manufacturing

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Productivity and Job Losses

• Alliance Capital Management Report
• 20 large economies studied, 1995-2002
• Global output rose 30
• 22 million manufacturing jobs lost (11)

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Bowling Alone-Robert D. Putnam

• Declining Social Capital in the last 25 years
• Attending Club meetings 58
• Family dinners -33
• Having friends over -45
• Accelerated by the computers influence
• Implications for professional societies?

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The World is Flat-Thomas P. Friedman

• World View shift from US International to
  Global to Individual
• World Flattening Events
• Fall of Berlin Wall
• Rise of Netscape and the dotcom boom
• Emergence of common software platforms
• Offshoring and supply chaining
• Distractions in the USA
• 9/11 attacks
• Enron, etc.
• Dotcom bust

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2) APICS Today

• 2002 Wake Up Call to Declining Performance
• 2003 Strategic Plan Developed and Approved
• 2004 Implemented the New Organization
• 2005 New Brand and CSCP Product
• First year under three year growth plan and
  strategic priorities
• Revenue grew bottom line improved results
  exceeded plan
• 2006 Value Proposition
• Enhance Delivery Channels
• Grow Internationally
• Product Development

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Enhance Delivery

• Strengthen the Chapters
• Volunteer Leadership Institute
• Media Tool Kits, Branding
• Materials Quality
• New Products that are appropriate for Chapters,
  International Affiliates, Corporations,
  Universities
• Finding the correct products for specific
  channels
• Finding alternate channels for existing products

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Expand Beyond North America

• Improving the dialog with International
  Affiliates
• All Products
• Education
• Certification
• Membership
• Conference
• Geography-specific?
• Language
• Special interests

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Product Development Voice of the Customer

• General Market Harris Interactive
• Product Specific Holmes/CSCP
• Membership
• Needs Assessment
• APICS Member Satisfaction Surveys
• Operations Management Job Task Analysis
• New structure of the VOC
• Strategic Advisory Board
• International Forum
• Academic Forum
• Executive Forum

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Product Development Based on VOC

• Bring Maintenance up to par on CPIM
• Find Value Drivers
• Enterprise - Profits
• Management Making Life Easier
• Individual Personal Growth
• New Product
• Identification and Design
• Segments of the Operations Management World
• The Great Synergy Education and Certification
• Development and Release

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Proposed Future StateImplementation Model
Product and Service Development
Research Development
Sales, Marketing Branding
Business context Global context
VOC
Delivery/ Distribution
VOC voice of customer/member
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3) APICS Tomorrow

• Now that we have
• Developed a strategy and seven strategic
  priorities
• Replenished financial reserves
• Established an ongoing three year planning
  process
• Launched a major new product
• And started planning international growth
• Its time to
• Address gaps in each element of our strategic
  plan to increase our market share
• Derive desired benefits from our Foundation
• Raise the bar in terms of advocacy, relevance,
  and esteem in the operations Management community

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APICS Mission APICS is the global leader and
premier provider of information and servicesin
production and inventory management and related
areasto enable members, enterprises, and
individuals to add value to their business
performance
1. Systematic Voice of the Customer
2. Product development based on VOC
4. Enhance delivery
3.Reshape member-ship based on VOC
5. Enhance APICS brand image
6. Expand beyond North America
7. Organization and Governance
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Where is Our Market?
Volunteers
Members
Potential Members Customers
Customers
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State of APICS Membership
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How do we reach the Potential Market?

• What gaps in our strategic plan implementation to
  date can we focus on to reach more of that
  market?
• More agile product development
• Reshape membership
• Improve image and visibility to decision-makers
• Proactive growth in hot global markets
• Certification products and value of certification
• Governance structure for a flat world

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Reshaping Membership Based on VOC Input

• Understanding the value of Communities
• Building Learning Communities
• Membership Segments
• Capitalizing on the Web
• LCOPs launched at Conference in Kansas City
• Identifying New Membership Products
• North America
• International
• Chapter Development

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How do we derive desired benefits from our
Foundation?

• Transition plan co-developed by APICS and ER
  Foundation leadership
• Redefine mission, strategy, and governance
  structure
• Co-appointment of Foundation members
• Fund-raising staff to be hired
• Establish a Research Priority Committee to keep
  ER priorities aligned with APICS strategic
  priorities

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How do we raise the bar in terms of advocacy,
relevance, and esteem?

• Marketing emphasis
• Industry leaders on Board or committees
• Global Sales initiatives
• New ideas, new spheres of influence

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Keeping Our Eye on the Ball
What we have a passion about
What we can be the best in the world at
What we can generate sustaining revenue from
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