Not

1
Not Mobile MediaBut All My Media Is Now
Mobile
2
Everything I can play _at_ my PC, I can play
everywhere, instantly
Mobile phones WiFi devices
remote PCs laptops
the TV via game consoles
The PC becomes a personal broadcasting station
3
We call the paradigm towards which consumers
use of media is trending MyCasting
4
MyCasting

• Instant access to all my content
• I build my own channels
• From home the infinite library of the Net
  (premium, free)
• Live and recorded
• Anytime, anywhere, on any Web device
• File formats no longer a barrier
• No more walled-garden solutions

5
The networked handset is the key enabler of
users media enjoyment in a MyCasting universe
6
Some partners and predictions