Social Media elevation

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Social Media elevation

• Innovation, Implementation and Measurement

HayenCompany.com
SITA 10/7/09
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Popular Channels
BLOG
Noted in a survey for SITA
Loss of status
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The Conversation Prism
Multiple Engagement Options
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Social Media Recipe For Success
To view how the different social networks
have progressed over the last year, view the
Social Media Analysis Report HERE.

• Mix The Right Ingredients

• Your Winning Combination!

• Spice -up your current recipe

• Something for everyone to enjoy

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Manage Your Networks

• Retaggr

• Ping.fm and FriendFeed

• Online profile and portfolio of your accounts.

• All-in-one Connect all accounts and theyll
  stream content and auto-post your info.

Retaggr
Ping.fm
FriendFeed
FriendFeed
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Enhance Your Status

• Facebook, YouTube, Twitter, Digg, LinkedIn, etc

• Blog and Website

• BLOG
• Have a blog within website or build in using
  WordPress (backend analytics). Blogger is an
  option (use GetClicky for analytics).
• Add Tweetmeme, Facebook Share, Digg This, etc for
  one-click quick sharing your content.
• Consistently post (3 posts minimum a week).
• Encourage comments by asking questions and
  respond by the end of the day.
• Share your posts using other social media tools
  (AddThis, ShareThis both offer analytics and
  measurement)
• WEBSITE
• Direct online traffic to a landing page.
• Share videos using social media tools
• Have online forums (chat) to offer instant
  contact.
• Show off your social media profiles with
  icons/buttons on landing page.

• FACEBOOK
• Status updates and follow back if right fit
• Route fans, friends, viewers to your website
  using tiny URLs such as bit.ly or ow.ly
• Share press and interact
• YOUTUBE
• Share videos and post on landing page. Follow
  others who share interests.
• TWITTER
• Use Hootsuite to manage account(s) and to setup
  auto-tweeting of your blog posts.
• LINKEDIN
• Create Group to allow for sharing of info and ask
  questions. ALWAYS LISTEN FIRST, then RESPOND.
• Add Connections that have right fit.
• DIGG
• Digg your press releases and blog posts and do
  the same when you find information you feel is
  important.

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Measure Your Success
Record your search/social/site status before you
implement your social media plan in order to
measure effectiveness. Make changes? Continue?
Do more?

• Facebook, YouTube, LinkedIn, Twitter, Digg, etc.

• Blog and Website

• SOCIAL STATE
• Social Mentions
• Facebook Friends, Fans, Group Members
• Twitter Followers
• Digg Subscribers
• LinkedIn Connections
• Link Click-throughs
• Retweets
• YouTube Subscribers, Views, Comments

• SITE STATE
• Google Analytics
• Blog Comments
• Website Views, Hits

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LARGE SCALE MEASUREMENT

• GOOGLE PRODUCTS
• Analytics
• Website Optimizer
• Adwords
• Insights
• Ad Planner
• HUBSPOT PRODUCTS
• Website Grader
• Blog Grader
• Facebook Grader (Profile Fan Page)
• Press Release Grader

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Google Analytics
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Google Website Optimizer
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Google AdWords
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Google Insights
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Google Ad Planner
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Search Engine Optimization (SEO)

• The BEST formula is one in which Social Media is
  married to SEO.
• SEO provides long-term security in search
  results. Links and Recs provide primarily the
  most benefit.
• Add Social Media (almost immediate SE benefits)
  and the mark is made!

Image courtesy of Hubspot Traffic Drawing
Keywords
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SEO SMO RECIPE FOR SUCCESS
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Elza Hayen Principal, Hayen Company 803.386.8646
www.hayencompany.com _at_EHayen (on
Twitter) http//hayencompany.blogspot.com