Mobilstart 72500 Developing Mobile Solutions

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Mobilstart / 72500Developing Mobile Solutions

• Jonas Engström, New Business, Telenor Sverige AB
• Martin Strömberg, MD, Bozoka

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Background

• Norway 5-6 times Swedish turnover per mobile
  customer
• Turnover of mobile content services
• Similar Nordic development elsewhere
• Financial barriers
• Incompatible pricing (set-up, fixed, unit)
• High threshold to connection the operators
• Technical barriers
• Technical complexity preventing the
  non-professionals from starting
• Complex market structure
• Non-professionals do not know where to go for help

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Nordic comparison 2006 Sweden is falling behind
Source PTS and Telenor estimate
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Success example from Norway Police radar
warning by SMS
Early success in Norway Entrepreneurs with New
mindset is the key to success
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Previously preventing the entrepreneur
Good ideas meet barriers

• 1. Costly
• Agreement with all operators
• Exclusive short number (40 SEK/month)
• High initial costs

• 2. Complex
• Different pricing models
• Difficult to build mobile services
• No overview of relevant information
• Four different contracts

Leading to aggregator contracts

• 3. Unprofitable
• 10-20 remaining from sales value
• Service unprofitable shop is closed

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Pricing overview today
Telenors best guesstimate of existing pricing
structure (simplified)
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Pricing Telenor Mobilstart
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Mobilstart a new offering to content providers

• Reach 9,3 million potential customers!
• Mobile subscribers at all Swedish operators
• Simple and transparent revenue share model
• You keep 2/3-delar of what you earn
• Good prices on sent SMS/MMS
• No start-up costs on shared short numbers
• Simple tools to build, sell and distribute
  services
• Plug Play tools ready to use
• YouBuild API to build your own services
• WeBuild consultancy services by Bozoka
• Support and community
• Be inspired and get advice by cases and forum
• Support included
• Grow with us. You start by a shared short number,
  build it yours self or should you need to grow
  etc we can support you.

• Keep 2/3 of what you earn!

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Why does Telenor launch Mobilstart?

• Telenor wishes to cooperate with other operator
  to improve the conditions for
• Content providers on the Swedish market
• Telenor taking the first step and thereby showing
  how simple it can be.
• Mobilstart is the first step to improve
  cooperation between operators.
• Telenor helps companies, organisations and in
  time even the private
• individual to create, sell and distribute mobile
  services.
• We simplify and improve the financial model for
  the entrepreneur
• We reduce the technical barriers
• We show what you can do and how to do it
• Case, forum, support and advice

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A billion SEK market awaits operators

• We need to agree on a price model
• Make it easy to understand and compare
• Offer the entrepreneur one interface and a single
  contract towards the whole market
• Reduce fees and financial barriers
• Let the entrepreneur keep more
• Increased traffic will increase the industry
  income
• Create an industry forum
• Improve industry conditions and grow the market
• Create new market boosters (ex positioning)

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Demonstration of mobilstart