Optawise Microsite Platform

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SEARCH. FIND. YOU.
search engine optimization internet marketing
Microsite Platform Content Brand Management
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Optawise Integrated Online Marketing Solution
High Tech, High Touch

• Web Design Development
• SEO (Search Engine Optimization)
• PPC (Pay-per-Click)
• Display Advertising Remarketing
• Email Marketing
• Interactive Media
• Social Viral Media Marketing
• Optalytics Reporting Insight. Transparency.
  Optimization.

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Optawise Integrated Online Marketing Solution
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Microsite Platform
search engine optimization internet marketing
Content Management Intuitive Interface
Built for SEO
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Optawise Microsite Platform
Optawise Makes Brand Management Easier
Saving you Time, and Making you Money
Optawise
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There Exists a Common Problem
Brand Integrity is Deteriorated
Disparate websites, each going in their own
direction.
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Optawise Microsite Platform is the Solution
Consistent and Controllable Brand Experience
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Our Goal Framework to Control the Brand
Consistent User Experience, Unique Local Touch
Agencies determine which elements they control
for their Corporate Clients.
And allow approved local dealers to enhance
content specific to their location.
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Rather than Reinventing the Wheel
A Platform Built on Best-of-Breed Technologies

• It must be freely available
• It must be widely supported
• It must have a low cost-of-entry
• It must have a low cost-of-maintenance
• It must be intuitive
• It must be easy to use
• It must be stable
• It must be scalable
• It must support various types of users

• It must look good and function well
• It must be Search Engine Friendly
• It must produce revenue-generating results
• It must be tracked, analyzed and optimized

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Weve Built a Better Mouse Trap
Key Features of our Content Management System

• Full y Standards Compliant (W3C, CSS)
• Roles-based User Capabilities
• Full User Registration
• Password Protected Posts
• Rapid Deployment Environment
• Themes Templates
• Spam Protection
• Cross-network Communication Tools
• Comments Social Network Integration
• Easy Installation , Upgrades, and Importing
• Drag-and-Drop Elements (AJAX, jQuery, Web 2.0)

• Scalable to 120 million instances per domain
• Familiar Interface Text Editing
• Intelligent Text Formatting
• Multiple Authors Publishing Options
• Pings, Trackbacks, Social Bookmarking

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A Better Mouse Trap
Complete Microsite CMS Platform

• Single Point-of-Entry Agencies have admin
  access and rights to oversee and manage each and
  every site within the Client Network, from one
  screen
• Easy Setup Rapid deployment allows you to batch
  create thousands of microsites from a .csv file
  in just seconds!
• Top-Down Approach Push content out
  network-wide. Communicate to your dealer base.
  Control who sees what and who can do what.
• Site Statistics analytics and reporting are
  always at your fingertips. See unique visits top
  content keywords that generated phone calls,
  form submits, and sales and find room to
  optimize

Easy Admin
Full Toolset
Analytics
Search Engine Optimization
User Management
Roles-based
Themes
Layout Options
Content Management
Comments
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A Better Mouse Trap
Managing and Administering

• Hosted Solution - Optawise takes the headache of
  hosting and database administration away. We
  monitor and maintain control over the sites,
  network, and systems.
• Domain Mapping Use any URL to point to your
  domain for a seamless customer experience.
• UTC friendly - Helps determine site visits and
  web actions according to your time zone, even
  if the host server is located in a different time
  zone. (each microsite is geo-specific)
• Easy installation and upgrade - Sites can be up
  in as little as 6 seconds. Our install can't be
  beaten for simplicity and ease of use. Upgrading
  your site and/or network to the latest
  standards-compliant version is easy, and takes
  less time than the installation!

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A Better Mouse Trap
Easy Administration

• Sites- View and manage all sites in the network
• Theme Statistics figure out which themes are
  creating more conversions. Phase out
  non-converting themes. Promote outperforming
  themes
• Monitor Content Enter a list of negative
  terms. Receive email alerts if/when anyone tries
  to publish unwanted or un-authorized content.

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A Better Mouse Trap
Site Analytics

• Optalytics Optawise have developed its own,
  proprietary analytics and reporting platform,
  aiming to combine the best of all tools leveraged
  with Optawises Internet Marketing insight

• Google Analytics Our Platform also adds the
  ability to track each microsite within the
  network individually as well as traffic and stats
  network-wide

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A Better Mouse Trap
Streamlined User Management

• User management Easily manage and create new
  users. Optawise Franchise Solution uses
  user-levels to control user-access to different
  features, so you can restrict the ability of
  individual users to create or modify content, by
  changing their user-level.

• User profiles - Each user on your network can
  define a profile, with details such as their
  email address, instant messaging aliases etc, if
  they want to. Users can also control the way in
  which their details are displayed on their site.

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A Better Mouse Trap
Roles-based User Capabilities

• Roles give the Agency the ability to control and
  assign what users can and cannot do in the
  Microsite Platform,
• such as writing and editing Posts, creating
  Pages, defining Links, creating Categories,
  moderating Comments, managing Themes, and
  managing other users.
• Role Manager allows you to define and manage
  multiple profiles and their Capabilities. Also
  you can create new Roles and Capabilities. When
  changes are made, the results are pushed out
  network-wideinstantly!

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A Better Mouse Trap
Customizing the Design

• Themes - Optawise can add and modify themes and
  theme elements to suit your needs.
• Template Driven Design - Our platform uses
  templates to generate the pages dynamically.
  You can control the presentation of content by
  editing the templates.
• Widgets blocks built into various areas of your
  themes allow you to embed images, content, and
  functionality (such as offers, coupons, dealer
  locators, opt-in newsletter signup, etc.). These
  hot-swappable areas can be controlled by the
  agency and corporate client, or be made
  changeable by dealers, franchisees and microsite
  owners.
• Theme Selection UI themes are easily chosen
  from a gallery that you control at the
  per-client or per-user level.

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A Better Mouse Trap
Point-and-Click Page LayoutSM

• Our Theme and Template Methodology allows your
  local dealers to easily select the elements they
  want displayed on their Microsite.
• Each element is created or approved by the
  Agency.
• You control what images, graphics and offers your
  clients dealers can use, and they get to choose
  where they go.
• This allows you to update images and offers
  network-wide, and push updates and changes out
  with the click of a button.

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A Better Mouse Trap
Creating Content

• Formatting - adding/editing content is as
  familiar as working in Microsoft Word or an email
  application.
• File/picture uploading - Upload pictures, create
  thumbnails, and display them in your content.
• Categories - Organize your posts into categories,
  and sub-categories, and sub-sub categories...
• Previewing Posts - Before publishing, you can
  look at the preview to check that everything is
  the way you want it.
• Save Drafts - Save unfinished articles, improve
  them later, publish when you're done.

• Post to the future - Write content today and have
  it appear on your site at a future date.
• Post by email - Send content as an email and have
  them appear on the site.

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A Better Mouse Trap
Discussion and Comments

• Community Building - The Platform encourages the
  building of community through the use of
  comments, trackbacks and pingbacks, helping you
  keep in touch with the customer and fostering a
  relationship
• Moderation - You can moderate
• comments before they appear on the site
• comments with specific words in them
• comments posted from specific IP addresses
• comments containing more than some specified
  number of links.
• Notification - You can receive an email each time
  there is a new comment or a comment awaiting
  moderation.

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Search Engine Friendly
Inherent SEO Value of the Platform

• Google Sitemaps Generator
• SEO Tools Pack
• Robots.txt
• Display Related Posts
• SEO Permalink Structure
• Intelligent Redirects
• Advanced Tagging Capabilities
• Built-in RSS Feed Functions
• Email and Social Sharing Tools

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Microsite Platform

• Web Development One-Time
• Existing 10,000
• New 20,000

• Internet Marketing Silver Gold Platinum
• SEO
• Keywords 5 10 20
• Content 3 5 8
• Backlinks 5 8 12
• Blogs/Forums 3 6 12
• PPC
• Keywords 10 20 40
• Additional
• Email ?
• Display ?
• Social ?
• TV
• Cable ?
• Online ?
• Monthly Fee 500 1,000 1,500

• Platform Setup One-Time
• 1 - 500 199
• 501 1,000 79
• 1,001 3,000 59

• Platform Fee Monthly
• 1 - 500 49
• 501 1,000 39
• 1,001 3,000 29
• 3,000 19

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Technology Considerations
search engine optimization internet marketing
Best-of-Breed Open Source Stable and
Scalable
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PHP vs. ASP
What Matters When Biting the Bullet

• You have two competing environments and
  technologies to choose from.
• Programmers will gravitate toward day-to-day
  needs. They will tend to ask questions such
• What type of libraries are available, and what is
  the development experience?
• Is there an IDE, and how good is the debugger?
• Can I get the job done easily?

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PHP vs. ASP
What Matters When Biting the Bullet

• Managers, however, are going to ask different
  questions
• How hard is it to get programmers who work in
  this language?
• What are the licensing issues?
• Will development on this platform maintain the
  security of my enterprise?
• Will it weaken the security of other
  infrastructures?
• Will the servers be cost-effective to maintain?
• What type of uptime can I expect?

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PHP vs. ASP
What Matters When Biting the Bullet

• The bottom line is PHP is a more appealing
  technology than ever, offering you
  object-oriented features for building large,
  sophisticated Web-based applications, with the
  efficiency of a tool that will get the job done.
• What's more, you have as your Web servers
  solid, reliable Linux-based servers running
  Apache to bring you performance and unmatched
  uptime.

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PHP vs. ASP

• PHP
• PHP is the open source alternative to ASP that
  runs on multiple operating systems, including
  Linux, Windows, Solaris and other OS.

• ASP
• Active Server Pages (ASP) is Microsoft's
  scripting technology for displaying dynamic web
  pages, ASP programs mostly use VBScript, JScript.

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PHP vs. ASP

• PHP is relatively much faster and more stable
  than ASP
• Under PHP, everything runs in PHP's memory space.
  This means that PHP code will run faster because
  there is no overhead of communicating with
  different COM objects in different processes.

• Speed
• ASP is built on a COM-based architecture so
  whenever a program tries to connect to a database
  or calls a COM object there is an overhead on the
  server, all this COM overhead adds up and slows
  things down.
• ASP is slower and more memory intensive
  applications than PHP's model because each ASP
  language compiler runs in its own process.

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PHP vs. ASP

• PHP installations are definitely cheaper to
  install, PHP runs great on Linux which is free
• PHP programs primarily use MySQL which is also
  free

• Price
• ASP uses MS-SQL Server as the back end which is
  expensive
• ASP runs on the IIS Server (Internet Information
  Server) which need's expensive Windows
  NT/2000/2003 Servers.

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PHP vs. ASP

• PHP programs run on Unix, Linux, Solaris and
  Window's
• In PHP common tasks like FTP, encrypt passwords,
  or send email from a web page all are built in to
  the code, and as PHP is open source there is a
  lot of free code available for PHP.

• Cross-Platform
• With ASP you are mostly stuck with Windows.
• With ASP if you need to upload files, then you
  would need a third party component like ASPuplod,
  similarly if you need to send mail you need
  another component and so on.

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PHP vs. ASP
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Integrated Internet Marketing
SEARCH. FIND. YOU.
search engine optimization internet marketing
Best-of-Breed Open Source Stable and
Scalable