Dale Carlson Photos

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Tom Deininger www.environmentalgraffiti.com/.../7
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Even If it Kills Me Paulo Lourenco
James Crotty
What is ART?
Raymond Gilford
Chair and Pipe Van Gogh
Dale Carlson Photos
Tom Deininger
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dance
creation of beautiful or thought-provoking work
multi-media
something produced through creative activity
a skill or technique that produces something
visual
forms of creative beauty
photography
literature
an expression
performance
painting
sculpting
Art is...
drawing
music
activities enjoyed for the way they
create/present ideas
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Goals

• Give you project ideas that use artistic
  expression/innovative communication
• Discuss how to host an art exhibit
• Participate in a break-out activity that
  challenges you to use artistic expression and
  innovative communication

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• Kick Butts Day 2008
• - Museum of the Great Plains Tobaccos Effect on
  our Community
• Kick Butts Day 2009/Art Exhibit Openings
• - Museum of the Great Plains Weapons of Mass
  Destruction
• - Patterson Center The Community Speaks Out on
  Weapons of Mass Destruction
• - Leslie Powell Art Gallery The Industry Exposed

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Kick Butts Day 2008

• Focus Secondhand Smoke
• Policy Change Goal promote tobacco-free
  recreation areas to
• Reduce exposure to secondhand smoke
• Protect environment
• Role model healthy behaviors to youth
• Change social norms

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325 Oklahomans

• Shoe Display
• Tobacco Free Recreation

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KBD 2008 Other Pieces

• Tribute Wall
• Photo Journalism Piece

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The Last One
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Credits
By order of death Kylee Johnson Jessica
Davis Shawn Bethel Jessie Williams The
survivor Sara Byrd Photographer Tomara
Fizzell No actual cigarettes were used in the
making of this presentation
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Other displays

• Non-Nutrition Facts
• What you See, What they see
• More than Meets the Eye

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Testimonials
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Kick Butts Day 2009Art Exhibit Openings Theme
Weapons of Mass Destruction

• Museum of the Great Plains Weapons of Mass
  Destruction
• Patterson Center The Community Speaks Out on
  Weapons of Mass Destruction
• Leslie Powell Art Gallery The Industry Exposed

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Saturday March 21, 2009Museum of the Great Plains
2nd Annual SWAT Art Exhibit Opening

• Title Weapons of Mass Destruction
• Focus To show how tobacco use is like a weapon
  of mass destruction because it affects more than
  just users and destroys lives and families
• Event Community Opening and Reception attended
  by over 50 guests
• Photo SWAT Advocates in front of Tobacco
  Industry Marketing Wall

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Earned Media Advertising the Opening

• Lawton Constitution
• Promoted the Weapons of Mass Destruction opening
  March 21, 2009 at The Museum of the Great Plains
• Article also Saved the Date for Wednesday
  March 25th KBD 6-8 pm Patterson Center Reception
  reveal of The Community Speaks Out on Weapons of
  Mass Destruction (Art Exhibit Part II)

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Article discusses how in the opening reception,
before the ribbon cutting, 16 SWAT youth and
volunteers fell to the ground and were then
slowly counted before rising to represent the 16
Oklahomans that die each day from tobacco use.
The article also features information about the
different exhibit pieces.
March 22, 2009 Lawton Constitution Local State
Section
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Ribbon Cutting
The Art Exhibit Opens with the cutting of the
caution tape ribbon used to tie to the theme of
Weapons of Mass Destruction.
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Exhibit Goers
Local leaders, community members, family, and
friends came out to support the SWAT youth and
see the exhibit.
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Attendance

• Over 50 people attended the initial opening
  ceremony
• 53 names were listed on the guest book
• 34 evaluation cards were collected
• OK Senator Don Barrington and Rep Ann Coody both
  attended

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Interior of SWAT program for exhibit detailing
the different pieces. Designed and created by
SWAT youth Tomara Fizzell.
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The scene upon first entering the exhibit space.
On the floor laid 16 outlined bodies representing
the 16 Oklahomans that die each day from tobacco
use.
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16 Oklahomans
Within each outline there was a short bio of the
person, DOB and passing, start of tobacco use,
and cause of death, all premature due to tobacco
use.
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Tobacco Industry Marketing
SWAT's POWERWALL!
This entire display showed tobacco industry
marketing in movies, at sporting events, and
featured new products and product advertising and
packaging. Having all the advertisements up
together in one big wall made a powerful impact
and truly showed the way the industry targets
youth.
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Senior Tomara Fizzell, SWAT Media Chair, utilized
black and white, yearbook style photos of actual
SWAT youth and created a backdrop on which she
imposed a target to visually express the
industry quote below The base of our business
is the high-school student. Lorillard Tobacco
Company Internal Memo
The Base of Our Business
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Packages of Deception
A piece designed and created by SWAT youth
Alexsas Rhodes and Lajona Williams focused on
comparing the attractive packaging the industry
uses with the ugly chemicals within the products,
which border the piece. The piece like many
others throughout the exhibit utilized an
internal industry quote.
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The REAL Thing
The Lawton-Ft Sill Middle School Team focused on
a industry document that suggested using cola
flavoring to appeal to youth. They responded
with this photojournalism piece, showing
rejection of tobacco and a choice to stick with
the real thing coca-cola soda.
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SWAT response to Tobacco Industry Document
This SWAT piece was inspired as a reaction to
this industry document.
may be possible to use artificial ingredients
to obtain a cola taste and aroma.
Brown Williamson Tobacco Corporation Project
Report September, 1972 Internal Document
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Lorillard Document that featured the quote the
base of our business is the high school student
was blown up and the industry quote highlighted
for the community to see the industrys actual
words describing the way they go about targeting
youth.
Internal Documents
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This industry document from Browns Williamson
entitled Marketing Innovations discusses
different flavoring that could appeal to youth.
SWAT choose to specifically highlight the quote,
Its a well known fact that teenagers like sweet
products.
Internal Documents
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Do it Yourself Industry Documents
SWAT wanted the exhibit to be interactive so they
encouraged the exhibit visitors to speak back to
the tobacco industry by making comments on three
different industry documents. These documents
will be redisplayed in next years exhibit.
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In response to this quote in this RJR document,
Younger adults are the only source of
replacement smokers. The community responded
back below.
I am no ones replacement and I will never
be! - Community Member/Youth
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Tobacco Free Recreation
Cigarette Ingredients
Redisplay things that worked in the past. No
point to reinvent the wheel!
The Last One
What they see...
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SWAT Scenes
SWAT youth wanted to visually show all they do in
the community so SWAT Scenes became a way to
visually show all the events and work SWAT has
done out in the community.
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SWAT Scenes
Park Clean Up
ALIVE Ropes Course
Spit Summit 2008
SWAT Summit
Congressman Boren
CTFK
Washington DC
Legislative Breakfast
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Evaluation Results

• Out of 34 feedback cards collected
• 100 reported enjoying attending the exhibit
• 99 reported learning something new from the
  exhibit
• 98 learned about the SWAT program from the
  exhibit

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Reviews/Feedback
Exhibit Evaluation Cards these cards shown above
had additional positive comments written on them,
the lower right hand corner has Rep Ann Coodys
feedback Thank you for all you do. You are
making a great impact!
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It was awesome, especially the tape
people! Nice job! You are making a
difference. Very Educational. Great
job-keep sticking it to the man-keep going. I
think SWAT is awesome and I hope it makes
children and teens realize what being cool can
do to them later in life.
Comments
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Kick Butts Day Art Exhibit Event II

• Where Patterson Community Center
• Entitled The Community Speaks Out on Weapons of
  Mass Destruction
• What Tribute Wall of tiles created from events
  across Comanche county leading up to KBD (Spirit
  of Survival Marathon, Cameron University,
  Comanche County Memorial Hospital, Lawton Public
  Schools, Fletcher Public Schools etc)
• When March 20-27, 2009
• Reception/Presentation on Kick Butts Day 2009
  600-800 pm

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Over 300 hundred tribute tiles were redisplayed
each artistically showing tobaccos toll
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Patterson Center The Community Speaks Out on
Weapons of Mass Destruction

• Attendance 30 community members, family, friends
  attended KBD reception
• Exhibit was visited by over 200 people including
  community groups and members utilizing the
  Patterson Center gym over the week the tiles were
  showing

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Patterson Center Opening CeremonyKick Butts Day
March 25, 2009
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Tiles displayed from previous events
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Collected at Central Mall from December
2007-January 2008 Awareness Raising Project
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Gateway Success Center GASO Wall 2008
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Collected at 2008 SWAT Art Exhibit at the Museum
of the Great Plains by SWAT Youth Advocate
Rebecca Pollard
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Created at 2008 GASO Tribute Wall at Gateway
Success Center
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Created at Cameron University GASO Tribute Wall
2008
Created at KBD Art Exhibit 2008 by MAC HS Chinese
teacher
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Letting our voices be heard
Visually expressing tobaccos toll on our lives
and our community
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Following slides are of tiles created at
thePatterson Center KBD Reception
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A South Park reference on a tobacco control tile
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Referencing the quote shared by Marlboro Man Dave
Goerlitz, when asking an industry executive for a
light he responded, we dont smoke the Sh we
reserve that right for the young, the poor, the
black, and the stupid.
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A community member speaks out on their past
addiction to tobacco and what it cost them
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Says Dont watch your dreams Burn and is a
flame engulfing dreams such as swimmer,
baseball player, Olympian. created by SWAT
youth
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Kick Butts Day Art Exhibit Part III
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Leslie Powell Art Gallery

• Opened March 26th
• 5 different industry documents
• Goal Exposing the Industry with their own words

Artistic Statement
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Lorillard Document from June 8,
1979 Sedgefield Idea Sessions June 6-7,
1979 Multiple page document, first 4 pages of
the series shown, all feature information about
trying flavoring to make products more appealing
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Discusses Flavoring Options
Title New Products Ideas
Directed to younger chewers
another suggestion was that we manufacture a
product in bite size, individually wrapped
sections
borrowing switching study data from the company
which produces Life Savers as a basis for
determining which flavors enjoy the widest appeal
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4 pages of document shown in series
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Top SecretOperation Rainmaker

• Tuesday 20 March 1990
• Philip Morris
• Discusses how to prevent further deterioration
  of the overall social, legislative, and
  regulatory climate for the marketing and use of
  tobacco products.
• Documents highlights ways they could go about
  being viewed in a better light

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Lower Criticism of product- expand knowledge
base of smokers take more realistic positions
push accommodation as The American Way.
Hand written note says, ACTION assuming we are
not employing an end game strategy.
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Operation Rainmaker (cont)
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Page 4 of Operation Rainmaker
My favorite part of this document, under
Commentary it says, there is no silver bullet
and we are kidding ourselves if we keep on
searching for the mystical Holy Grail. Rather,
we must help put tobacco unto a better
perspective as it relates to todays society.
This is not impossible, but it must be a major
effort, on multiple fronts, and it must be
sustained.
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Browns Williamson Tobacco Corporation
September, 1972

• Document contains discussion of flavoring
• Has teenagers like sweet products quote.
• We allowed the community to speak back and
  gathered comments on the document and re-showed
  it with those remarks in the margins.

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SWAT Youth outraged, shocked, angered, ready for
action!
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Lorillard August 30, 1978

• Discusses Newports appeal to young adults
  (usually college age), but the base of our
  business is the high school student.
• Enlarged key quote and let community remark back
  in the margins

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First page of RJR document that discusses all
about Why are younger adult smokers important to
RJR?
Younger adults are the only source of
replacement smokers.
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Now Its Your Turn!

• Show Us What Youve Got!

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Breakout Focus with Flare!

• Assign Focus to Groups
• Determine an Innovative way to communicate,
  educate or advocate your focus- is it a one time
  piece or a creative event
• Think about the audience you are trying to reach
• Be creative!