Dog Me

1
Koreas First Online 3D Growth Game
Dog Me
April 1, 2005
2
Overview
3
Organizational Chart

• Organization HR (2005)
• A total of 17 (Regular HR 15)

Advisor
Representative Director
Strategic Planning
Marketing
Game Development Center
Operation
Web
Mobile
Head of Development Division
Sound
Program Team
Graphic Team
Client
Modeling
Animation
Mapping
Sever
Original Graphic
4
Vision
Brand Company

• 3D Game
• Company
• A leading
• company
• in the pet
• industry
• On/off-line
• Entertainment

• Game Planning Publisher

Increasing Role in the Value Chain

• Professional Growth Game Developer
• Mobile Game Developer

• Offline business such as pet dog.
• Community Service
• Character Business

• Mobile Contents
• Gaming Device

• DogMe

• On the basis of DogMe
• - Koreas Best Game Developer
• - Key player in the pet industry

• Online Game

Advance into related sectors
5
DogMe Game

• DogMe
• The combination of words everybody knows conveys
  a very simple image.
• It symbolizes a game growing in the relationship
  between the character Pet and the owner.

Dog
Me
- A real picture-based character - The most
tamed animal - The growth of the pet industry
gt About 1 trillion won - Various kinds of dogs
- Symbolizes the game user - Simple words
everybody knows
6
The Overview of DogMe Business Strategy
DogMe, based on the unique plan technology, is
a 3D character growth simulation game having a
new concept and business model, differentiated
from existing growth online games.
New Concept
Strategy

• Make the stand alone-based growth game online.
• Create a real picture-based 3D growth game.
• Combine growth-based fun with community/adventure
  factors.

New Concept
DogMe
New Target

• Target female users in their teens or twenties.
• Attract the real dog-loving population through
  the realistic description and organization.

Biz Expansion
New Target
Contents Scenario
Key Technology
Market Situation
Biz Expansion

• Diversify the income-creating model.
• Strengthen the link between the pet industry and
  the character industry.
• Advance into overseas markets such as Japan and
  China.

Fundamentals
7
New Concept-based Growth Game

• Real picture-based 3D character and 5 phased
  life cycle (creation, growth, competition,
  stability, death) mirroring reality.

Life Cycle

• Unlike existing pet games using one character to
  the end, the game enables the creation of
  multiple characters and growth of a new character
  permanently.

• The parameters of the character are transferred
  to the next generation through the cross-breeding
  system, guaranteeing the continuity of the game.
  
• Users inclination, species characteristics, and
  character history are transferred through genes.
  

Gene Transfer
Differentiated Game Motivation.

• Reinforce the interaction between users and
  characters, the main feature of online games.
  (chatting, cross-breeding, mini-game, and card
  battle)
• Community factors (friend-making and soul-mate)
  are internalized.
• A pet dog blog is provided through the website.

Community

• Added as a casual fun factor to make the game
  more interesting.
• Doguri, Doverse, and Racing Dog were already
  developed. (continuous development)

Mini-game

• Provide the continuous play environment,
  surpassing the barriers of time and space.
• Character sale is possible (mobile to PC PC to
  mobile)

Wired/wireless services
8
Female sensitivity-based game
General Attributes
Sensitivity to fashion / strong personality
Female users in their teens or twenties.
Culture-dependent / sensitivity to mass media
DogMe as a female game
Purchasing based on brand and price
Board
DogMe
Adult
RPG
Social / personal / fatalistic
Female factors such as growth and fatalistic
meeting
Casual
Personality expression through Avatar
Action
Teenagers
Attention to others views and evaluation
Education
Children
Gaming Attributes
Simple and neat character / graphic excluding
violence.
Short playing time.
Preference for simple games in rules and use
Preference for sensitivity-based games.
Joining based on fashion and rumor
9
Highly Scalable Business Model
One Source Multi Use
Character Merchandizing

• Commercialize characters in DogMe.
• Textile, Animation, and Toy.
• Initiate the 2nd phase business using character-
  
• related technology.

Pet Industry

• The pet dog community establishment through
  websites.
• Partnership network with pet dog-related
  businesses.

Advance into Japan in 2006
Multiple
Global Charactainment

• The home ground of pet game and the heaven for
  pet dogs.
• Lack of online pet dog game based on PC.
• (Video games are leading the mainstream)
• The female game market is recently growing
  rapidly.

Additional Games Pet Character Businesses
Advance into China in 2006
3D Online Pet Game (Dogme)

• Business initiation based on the success in
  Korea and Japan.
• Attraction of foreign direct investment

Sole
Global Business
Domestic
Global
ltBusiness Model Evolutiongt
10
Differentiated Market Positioning
Community

• Occupy the market as the first market player.
• Female game users and the market are expanding.

Opportunities
Dog Me
The first 3D growth simulation game having avatar
/ adventure factors.

• The market base of existing growth games is
  weak.
• Should lead the initial market formation.

Threats
Avatar
RPG

• Girlish beautiful graphics.
• Realistic action and cute character
• Reinforcement of community functions
• through personal blog.

Existing Growth Game
Pet Game

• Possible to provide real food through bar code.
• Provide 14 different kinds of characters.
• Following the growth to the 2nd phase,
• they can marry or take part in contests.

Tamagotchi
1004 Pet

• Lots of additional contents such as flash cards
• and English.
• Growth through mini-games and quiz.
• Provision of clothes/food/house items.

Stand Alone
Gold Pet
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Enabling Technology
Graphic Technology
State Machine
Koreas First 3D Character
Growth Engine
Animation
Motion Blending
Genetic Algorithm
Decision Tree
12
Scenario Lifecycle
ltScenariogt Humans and Dogs The prehistoric story
ltStory of the Gamegt Dogs know everything but just
dont talk about it.
Activities

• The god of affluence sent to Gracipia
• Assign 12 lords duties to maintain the affluence
  and dedicated to humans.

Satius
User Benefit Curve
Battle
Reward
Authorization
Cross -breeding
Mini-game
Death
Growth
Delivery

• Maintain the balance of the world in accordance
  with Satius order.
• Dogs, descendants of the lords, keep the peace
  and affluence, in harmony with humans.

Character Life Cycle
Sale
12 lords (Dog)
Growth
Competition
Stabilization

• Hungry species living on the land of ice.
• Envy Gracipia for its affluence, stealing the
  lords (dogs)
• Defeated in the war against humans trying to get
  the lords back.
• Break off the underground seal and ready to
  attack Gracipia.

Hubeast
Coexistence
Conflict

• Rescue 12 lords through the war against Hubeast.
  
• Raise dogs, descendents of the lords, enjoying
  the affluence.
• Dont know that the dogs are the descendents of
  the lords.

Human
13
Characters
14
Character Business
15
Game Interface
16
Game Interface
17
Screen shot
18
Mobile DogMe
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