Marketing Your Nutrition Education Program

1
Marketing Your Nutrition Education Program

• SNA of Virginia State Conference
• March 24, 2007
• Virginia Beach, VA
• Created by Roseann Liberatore, RD
• Randy Herman, DTR, SNS
• Norfolk Public Schools

2
Learning Objectives

• Managers and staff will be able to
• Market yourself
• Be confident
• Utilize your resources
• Make every lesson fun
• Connect Nutrition Education to the cafeteria

3
Where Do I Begin?

• New Teacher Orientation
• Use display board to provide free information
  from 5- A- Day or other reputable
  sources.
• August Workshops
• Use display board to present nutrition education
  lesson plans as well as any free information that
  you have been given from reputable sources.
• PTA Meetings
• Get parent involvement.
• Education in the Classroom
• Provide lesson plans and/or class activities such
  as food-related word finds, crosswords, hangman,
  etc.
• Other Services
• Provide kitchen tours, cooking presentations,
  letter to teachers explaining what you have to
  offer for the year.

4
Plan Your Activities

• Use Promotional Calendar
• Create one for the year
• SNA
• Team Nutrition
• Highlight Easy Topics
• Healthy Snacking www.eatsmart.org
• Math Month
• Strawberry History www.cfaitc.org

5
Basic SOLs

• Senses Elementary Level
• Topic Taste Testing
• Salty, Sweet, etc.
• Great way to get them to try new foods

6
Basic SOLs

• Math Elementary Level
• Topic Pumpkins
• Cook Its a vegetable!
• Estimate the number of seeds
• Estimate the weight of the pumpkin
• Count, bake and eat the seeds
• Weigh the pumpkins and see whos guess was the
  closest

7
Basic SOLs

• Math Middle School
• Topic Food Labels
• How to Read a Food Label
• Daily Value
• Serving Size
• How many servings in the container
  (multiplication)
• Grocery store teach students to plan a menu and
  calculate nutrients

8
Basic SOLs

• Science
• Topic Food in Space
• Hand-out available at
• http//spaceflight.nasa.gov/living/spacefood/
• Invite a Special Guest!

9
Be Confident

• Kids are the easiest audience
• Use your resources
• Be prepared
• (Group Activity- develop a lesson plan)

10
Resource List

• http//www.nutritionexplorations.org/
• http//www.dole5aday.com1
• http//www.agclassroom.org/
• http//www.ccpgab.com/
• http//www.calstrawberry.com/strawberryville/edu.a
  sp
• http//www.enc-online.org/trivia.htm
• http//www.healthychoices.org/
• http//www.calclingpeach.com/html/nav/student.html
  
• http//www.fns.usda.gov/tn/default.htm
• http//www.fns.usda.gov/eatsmartplayhard/About/Fil
  es/campaign_overview.pdf
• http//www.eatsmart.org/
• http//www.ciakids.com/teachers/projects.html
• http//www.floridajuice.com/
• http//www.aboutpeanuts.com/
• http//www.leafy-greens.org/lessonplans.html
• http//www.usda.gov/oo/colorbook.htm
• http//www.abcteach.com/directory/theme_units/ice_
  cream/
• http//www.foodsci.uoguelph.ca/dairyedu/icecream.h
  tml
• http//mypyramid.gov/related_links/index.html