Some people think that

1

• Some people think that Dip - Chewing Tobacco -
  Is Much Safer Than Smoking

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THAT IS FALSE! Dip, Snus, Chew, or Spit
Tobacco all contain poisons and the addictive
drug nicotine. You are at great risk for
addiction.
3
Dip contains fiberglass particles and
carcinogens like arsenic, formaldehyde, and
benzopyrene.
4

• One pinch of dip can contain more than 3 times
  the amount of nicotine that is in one cigarette.

Nicotine is the stuff that makes cigarettes
addictive, too.
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WHATS TRUE ABOUT DIP

• Ingredients
• High levels of nicotine
• 1 can 30-40 cigarettes
• 28 cancer-causing chemicals
• Sugar (increase diabetes risk)
• Flavored to hide harshness

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ALSO TRUE ABOUT DIP

• Damages
• Halitosis
• Gum disease, tooth decay
• 27,000 oral cancers in US
• Heart Disease
• Addiction
• Leukoplakia white sores,pre- cancerous

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Dip causes head face cancers, gum problems
and tooth loss.
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Smokeless tobacco products also have been
introduced in a variety of candy shop flavors,
such as grape, apple, vanilla, and berry blend.
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Snus

• Snus is the newest smokeless, spitless tobacco
  product on the market. R.J. Reynolds Camel Snus,
  Philip Morris Marlboro Snus Lorillards
  Swedish Match are currently available or are in
  test markets around the U.S Europe.

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Snus are teabag-like packets containing
tobacco and other flavorings that users
place between the upper gum and the lip.
Not having to spit enables snusers to
get their nicotine fix when they otherwise
cant..
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Virginia Slims Purse PackGuess who THIS
targets!
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(No Transcript)
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Sean Marsee began Dip at age 12 by age 18 he
had 3 major disfiguring surgeries. Sean was an
outstanding athlete, he won 28 track medals. He
died as a result of his habit at age 19
Source http//whyquit.com/whyquit/SeanMarsee.html
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MARKETING STRATEGY

• US Smokeless Tobacco Company
• Shifts marketing to Youth Magazine Ads
• 3.6 million
• 161 increase!
• 2001 9.4 million

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Tobacco Industry 2003 Spending

• 72,900,000 on Prevention
• 15,150,000,000 on Product Marketing and Promotion

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Tobacco Industry Prevention Materials

• RJ Reynolds Right Decisions, Right Now
• Free Parent Education Booklets offered through
  schools
• Philip Morris ads Talk. Theyll listen.
• WHAT THEY DONT SAY-
• Tobacco Industrys behavior
• Parent quit information

They have a track record of lying Its
incredibly hard to
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Tobacco Industry Sponsorships

• TARGET School kids
• RJ Reynolds sponsors Miss NY State
• Right Decisions, Right Now
• (free presentations for school kids)
• 
  
  
  
  
  
  
  
  
  
  
  

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Tobacco Industry Sponsor Curriculum

• TARGET Schools
• WHAT Life Skills
• HOW Philip Morris Brown and Williamson
  sponsorship
• Hired public relations firm
• Hired evaluator

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RESULTS

• Life Skills evaluation no evidence they are
  effective after the first or second year
• Tobacco Industrys public relations strategy is
  to
• shift our focus from Tobacco Industry behavior
  to the perception that they are our partners
• Source
  American Journal of Public Health

Their programs do nothing They make products
that kill us have lied about it for decades
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Ending thought

• If Big tobacco makes money on the sale of its
  products that kill us, should you trust anything
  it says, does, or makes?