Social Media Best Practices

1
Social Media Best Practices

• Facebook Twitter
• Management tactics

2
About Facebook

• 300 million users worldwide.
• 50 of active users log on daily.
• Surpassed MySpace in the U.S. in May/June 2009.
• Diverse demographics.
• Average number of friends 130.
• More than 10 million users become fans of pages
  each day.

3
Facebook page/public profile

• A page is a Facebook profile for a brand
  (business, institution or public figure). Pages
  allow an organization to converse and interact
  with users as a single entity.

4
Pages vs. groups

• Pages
• Only represent a real public figure, artist,
  brand or organization, and may only be created by
  an official representative of that entity.

• Groups
• Can be created by any user and about any topic,
  as a space for users to share their opinions and
  interest in that subject.

5
Pages vs. groups

• Pages
• Will never display their admins' names. Any
  action taken will carry the identity of the
  brand/page.

• Groups
• Will display the admins names. Any action taken
  will appear to come from the individual admin.

6
Pages vs. groups

• Pages
• Have no limits on fans/subscribers.
• Pushes content posted by admins out to the fans
  news feeds. Notifications of fan activity appear
  on the fans profile wall.

• Groups
• Have a 5,000 member limit.
• Displays posted content on its wall only.
  Notifications of the posters activity appear on
  the posters profile wall.

7
Pages vs. profiles

• A page is a Facebook profile for a brand
  (business, institution or public figure).
• BUT there are differences that address the needs
  of brands.

8
Content and posting patterns

• The goal is to arouse an action from subscribers.
  
• The action shows on the walls and news feeds of
  the page and the subscribers, which fosters viral
  marketing.

9
Content and posting patterns

• Establish a regular posting schedule.
• Identity the optimal amount of content.
• Variety works.
• Conversational tone.
• Use Web writing style, especially on the page
  wall.
• Become a participant.

10
Facebook username

• Personalize the page http//www.facebook.com/user
  name/
• Public entities can promote a Facebook presence
  with a shorter URL.
• Requirements gt 25 fans, must be at least 5
  characters long
• Periods are not counted johndoe, john.doe are
  considered the same.

11
Updates

• Pages can send messages to either their entire
  fan base or a specific demographic. The messages
  will appear in the "Updates" tab of a users
  Inbox.
• Targetable demographics Location, sex, age.

12
Sharing content

• Outside Facebook
• All content has unique URLs that can be linked
  to.
• Inside Facebook
• The share link facilitates posting on profile
  walls and within messages.
• Use the like link.

13
About Twitter

• Micro-blogging 140 characters or less.
• Fresh content galore Real-time searching.
• 14 million U.S. users (April 2009)
• More push than social 10 of users account for
  90 of the tweets (Harvard Business School).

14
Twitter tactics

• Use it as a pointing device. Link to more
  substantial content that lives behind a URL.
  Shorten URL with services like tinyurl, bit.ly,
  or ow.ly.
• Follow the information leaders.
• Utilize the .
• Re-tweet Its efficient and adds value.

15
Twitter tactics

• Utilize the _at_.
• Follow the feeds mentions.
• Check out the available Twitter tools.