Body Image

1
Body Image

• Widening gender differences over past 30 years.
• Large discrepancy between womens actual and
  ideal body size.
• Actual average is 54 and 163 lbs
• Ideal average is 5 7 and 110 lbs
• This is an international problem

2
Sociocultural Theory

• Sociocultural theorythe more people are exposed
  to the medias representation of the ideal body,
  the less favorably they evaluate their own body.

3
Moderators of Social Comparison Effects on Body
Image

• Moderators
• Internalization
• Pre-existing weight concerns
• Self-Esteem

4
Self-Esteem Attractiveness Comparisons (Jones
Buckingham, 2005).

• 120 Female participants pre-tested on SE
• Exposed to USC, DSC, or no photo
• Rated body esteem

5
Self-Esteem Attractiveness Comparisons (Jones
Buckingham, in press).

• Main effects of Self-Esteem on
• Affect
• Internalization
• Conditions of Self-Worth (Appearance and Approval
  scales)
• Body Esteem

6
Self-Esteem Attractiveness Comparisons (Jones
Buckingham, in press).