The Creative Ecology or, Creative Economy 2'0

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The Creative Ecology(or, Creative Economy 2.0)

• John Howkins
• Prague, 30th October 2007

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intro

• HandMade Films
• HotBed Media
• The Creative Economy (1990s)
• The Creative Ecology (2007)

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the story so far (1)

• culture
• the scientific method
• the industrial revolution
• popular culture
• liberalisation
• education

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the story so far (2)

• the modern creative economy is
• different in
• scope
• and
• scale

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the story so far (3)

• many models
• 1. industries (UK, 1998)
• 2. occupations (US, 2000)
• 3. cores and circles (EU, 2005)
• 4. relationships
• 5. ecologies (2007)

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three principles
people are creative creativity needs
freedom freedom need markets
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people are creative

• thinking is a proper job

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thinking

• be brave, leap in the dark
• be promiscuous
• enjoy beauty
• the confidence to be alone and
• the confidence to be in a group
• Harry Kroto, Nobel Prize, 1996

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thinking

• more competitive than manufacturing
• an economy of success and failure

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creative talent
UK knowledge workers 41 of population 48 of
GDP US talent is required in 40 of all
jobs 70 of new jobs since 1998 EU creative
sectors fastest growing 2000-05
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creative talent the new billion
between 2000 and 2015 one billion people will
be looking for their first job
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the new billion
where will they go to work to learn to live to
dance why ?
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creativity can be developed

• percentage of population 18-29yo at university
• US 60
• UK 41 (5 in 1970)
• EU people in creative sectors 2-3x more educated
• Stop learning and you die

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creativity needs freedom

• creativity is not deferential

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freedom needs markets

• people want to express their imagination
• Abraham Maslow, 1954
• people want to enjoy leisure
• freedom
• markets enable us to buy and sell leisure
• markets

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the portable office

• free
• private
• works everywhere
• outside tax systems
• travels on the Internet

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internet

• partly about information
• more about people
• really about the freedom to create
• no boss
• no rules
• no money

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a new way of working

• commercial non-commercial
• full-time part-time
• we use companies
• instead of companies using us
• contracts

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how to succeed in the creative economy

• 1. recognise creativity is a state of mind
• 2. policy audit

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a state of mind

• creativity is a source of
• identity
• status
• wealth
• fun

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policy audit

• a review of all government
• laws and regulations
• based on independent research
• culture
• education
• urban planning and property
• market regulations (not only subsidy)
• intellectual property
• foreign policy

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policy audit

• intellectual property is
• the currency of the creative economy
• we need a
• balance between access and ownership
• in the public interest
• www.adelphicharter.org

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the result

• an economy based on peoples
• spirit
• art
• innovation

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the objective

• integrate
• everyone in the Czech Republic
• as
• creative
• individuals
• into the
• (their?)
• economy

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• Imagination is more important than knowledge
• Albert Einstein
• www.creativeeconomy.com