Title: The Creative Ecology or, Creative Economy 2'0
1The Creative Ecology(or, Creative Economy 2.0)
- John Howkins
- Prague, 30th October 2007
2intro
- HandMade Films
- HotBed Media
- The Creative Economy (1990s)
- The Creative Ecology (2007)
3the story so far (1)
- culture
- the scientific method
- the industrial revolution
- popular culture
- liberalisation
- education
4the story so far (2)
- the modern creative economy is
- different in
- scope
- and
- scale
5the story so far (3)
- many models
- 1. industries (UK, 1998)
- 2. occupations (US, 2000)
- 3. cores and circles (EU, 2005)
- 4. relationships
- 5. ecologies (2007)
6three principles
people are creative creativity needs
freedom freedom need markets
7people are creative
8thinking
- be brave, leap in the dark
- be promiscuous
- enjoy beauty
- the confidence to be alone and
- the confidence to be in a group
- Harry Kroto, Nobel Prize, 1996
9thinking
- more competitive than manufacturing
- an economy of success and failure
10creative talent
UK knowledge workers 41 of population 48 of
GDP US talent is required in 40 of all
jobs 70 of new jobs since 1998 EU creative
sectors fastest growing 2000-05
11creative talent the new billion
between 2000 and 2015 one billion people will
be looking for their first job
12the new billion
where will they go to work to learn to live to
dance why ?
13creativity can be developed
- percentage of population 18-29yo at university
- US 60
- UK 41 (5 in 1970)
- EU people in creative sectors 2-3x more educated
- Stop learning and you die
14creativity needs freedom
- creativity is not deferential
15freedom needs markets
- people want to express their imagination
- Abraham Maslow, 1954
- people want to enjoy leisure
- freedom
- markets enable us to buy and sell leisure
- markets
16the portable office
- free
- private
- works everywhere
- outside tax systems
- travels on the Internet
17internet
- partly about information
- more about people
- really about the freedom to create
- no boss
- no rules
- no money
18a new way of working
- commercial non-commercial
- full-time part-time
- we use companies
- instead of companies using us
- contracts
19how to succeed in the creative economy
- 1. recognise creativity is a state of mind
- 2. policy audit
20a state of mind
- creativity is a source of
- identity
- status
- wealth
- fun
21policy audit
- a review of all government
- laws and regulations
- based on independent research
- culture
- education
- urban planning and property
- market regulations (not only subsidy)
- intellectual property
- foreign policy
22policy audit
- intellectual property is
- the currency of the creative economy
- we need a
- balance between access and ownership
- in the public interest
- www.adelphicharter.org
23the result
- an economy based on peoples
- spirit
- art
- innovation
24the objective
- integrate
- everyone in the Czech Republic
- as
- creative
- individuals
- into the
- (their?)
- economy
25- Imagination is more important than knowledge
- Albert Einstein
- www.creativeeconomy.com