Introduction%20to%20Research - PowerPoint PPT Presentation

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Introduction%20to%20Research

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Involves study of employee attitudes and behaviors towards IT. ... Objectivity, Generalizability and Parsimony. Hypothetico-Deductive Method ... – PowerPoint PPT presentation

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Title: Introduction%20to%20Research


1
Introduction to Research
  • Dr. Pendharkar

2
Research
  • Systematic and organized effort to investigate
    specific problem.
  • Research process involves well-thought-out and
    carefully executed activities.

3
Management Info. Sys. Research
  • Involves study of employee attitudes and
    behaviors towards IT.
  • Involves impact of IT on management practices,
    employee lifestyle, strategy formulation, and
    decision making.

4
Types of Research
  • Problem Solving Research/Applied Research
    (specific to a particular problem)
  • Theoritical Research/Fundamental Research (adds
    to the general body of knowledge in a particular
    area).

5
Fundamental Research
  • The fundamental research relates to understanding
    phenomena and problems that occur in several
    organizations and how they can be solved.
  • To understand the phenomena and build theories
    based on research results.

6
Hallmarks of Research
  • Purposiveness
  • Rigor
  • Testability (Hypothesis)
  • Replicability
  • Precision and Confidence
  • Objectivity, Generalizability and Parsimony

7
Hypothetico-Deductive Method
  • This approach involves starting with a
    theoritical framework, formulating hypotheses,
    gathering data and analyzing it to test the
    hypotheses.

8
Hypothetico-Deductive Method
  • Observation (new behaviors, attitudes, and
    feelings surfacing in an environment).
  • Preliminary information gathering (unstructured,
    structured interviews and library search)
  • Theory formulation, Hypothesizing
  • Data collection, analysis and deduction

9
Research Process
  • Identify a research problem either through
    literature review or through interviews
  • Identify factors that have been known to have
    impact on the problem
  • Ensure that all factors impacting the problem are
    considered

10
Research Process
  • Identify the dependent variable (variable of
    primary interest)
  • Identify the independent variable
  • Identify moderating variable (if any)
  • Develop hypotheses

11
Exploratory Study
  • Used to comprehend the nature of the problem
  • Conduct extensive unstructured and structured
    interviews to understand the problem
  • Develop theories and test hypotheses as a follow
    up

12
Hypotheses Testing
  • Try to explain the nature of certain
    relationships and differences among the groups
  • Causal study When a researcher attempts to find
    the cause of a problem
  • Correlational Study Identify important variables
    associated with the problem (study variance)

13
Study Setting
  • Non-contrived Setting Research done in natural
    environment where events happen naturally
  • Contrived Setting Research is done in lab
    setting

14
Unit of Analysis
  • Individual
  • Dyads (boss-subordinate)
  • Groups (Group performance)
  • Organizations
  • Cultures

15
Time Horizon
  • Cross-Sectional Studies
  • Longitudinal Studies

16
Sampling
  • In order to increase validity of the research, a
    random sample of subjects is chosen
  • Internal Validity vs. External Validity

17
Factors Affecting Internal Validity
  • History
  • Maturation Effects
  • Testing Effects (pre-test post-test)
  • Instrumentation Effects
  • Selection Bias
  • Mortality

18
Experimental Designs
  • Pretest Posttest experimental design (OXO)
  • Post test only Experimental and Control Groups (X
    O) ( O)
  • Pre-test Post-test Experimental and Control
    Groups (O X O) (O O)
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