THE ECONOMIST

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THE ECONOMIST

• GROUP 15
• SELCUK KARAKAYA
• SELEHATTIN KARAMAN
• SELIM DEMIR
• ONUR OZKOK
• FAHREDDIN KAYA

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THE ECONOMIST

• The Economist offers
• international news, commentary and
• analysis on world politics, business,
• finance, science and technology, culture and
  society

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THE ECONOMIST

• 16/12/2000

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THE ECONOMIST

• The Economist is different from other
  publications, because
• it offers a broad international
  perspective
• it has no bylines.

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THE ECONOMIST

• 09/12/2000

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CONTENT OF

• News Summaries
• Letters
• Leaders
• Special
• Business
• Finance and Economics
• Science and Technology
• Books and Arts
• Obituary
• Economic Indicators

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THE CIRCULATION

• Worldwide Circulation
• Every week, over 700,000 copies of
• The Economist are sold through
• subscription and newsstands in over 180
  countries.

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THE ECONOMIST

• 02/12/2000

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THE ECONOMIST

• YEAR CIRCULATION
• 2000 740,606
• 1998 684,416
• 1996 609,441
• 1994 568,683
• 1992 502,662
• 1990 425,366

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READER PROFILE

• Job title and position
  Percentage
• Chairman/President/CEO/Owner 26
• Board director
  43
• Senior management
  52
• Department head
  7
• Middle management
  10
• Consultant/Engineer/Tech. specialst 11
• Legal/Medical/Education
  9
• Other
  6

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THE ECONOMIST

• 25/11/2000

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READER PROFILE

• Area of activity
  Percentage
• Primary/Utility
  5
• Manufacturing
  23
• Retail/Distribution/Import/Export 9
• Business Services
  12
• Telecoms/IT
  10
• Banking and Finance 16
• Professions
  14
• Government
  6
• Media
  3
• Other
  2

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THE ECONOMIST

• 18/11/2000

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READER PROFILE

• Annual personal income Percentage
• Under 50,000
  17
• 50,000 - 99,000 35
• 100,000 - 249,00 35
• 250,000
  13
• Average personal income US151,400
• Global personal income US57.2 billion

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THE ECONOMIST

• 11/11/2000

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THE ECONOMIST

• THANKS FOR LISTENING!!!
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