All time high January-June 2005

1
All time highJanuary-June 2005
Ray Mauritsson, CEO
2
Technology shift is accelerating
3
First half, 2005 Highlights

• Total growth, 25
• Continued growth within Video, 48
• Increased sales in all regions
• Strong partnerships
• Video generation shift completed

4
Financial performance first half, 2005

• Net sales SEK 401 M (320)
• Operating profit SEK 55 M (3)
• Profit before tax SEK 55 M (3)

Note 2004 figures IFRS adjusted
5
Q2, 2005 Highlights

• Total growth, 35
• Continued growth within Video
• Strong video market development
• Small and midsized orders

6
Financial performance Q2, 2005

• Netsales 226 Mkr (168)
• Video growth 59

Other
Video
7
EBIT by quarter

• Q2-05
• Gross margin55,2 (51,7 )
• Operating margin 18,3 (5,0 )
• Profit margin18,3 (4,9 )

Note 2004 figures IFRS adjusted
8
Sales Q2, 2005
Asia 17
Video 81
EMEA46
Print 16
Scan 1
Other2
Americas 37
9
Global distribution and sales
Axis
Distributors
System integrators
End user
10
Channel Partner Program

• Visibility on Axis web
• Access to Partner Pages
• PR opportunities
• Participation in sales incentives
• Sales/marketing tools
• Prioritized technical support
• Access to Axis Academy

11
AXIS Academy

• The program is a way to further invest in our
  relation with our partners.
• 400 system integrators participated during the
  first six month

12
Strong partnership with a distributor
We know that many of our resellers would like
the opportunity to develop their business in the
network market this agreement presents them
with that opportunity. Lee Perkins , General
Manager, Computer 2000
13
Strong partnership with system integrators
"Network video is one of the fastest growing and
most important technologies in the industry. It
was a natural choice for us to join Axis partner
program because it puts us on the leading edge of
the market. Dan Moceri, CEO of
Convergint Technologies
14
Broad product portfolio
15
Customer segments
16
Customer case Eastchester, USA
Network video surveillance is a critical
component to provide a safe educational
environment in which every student is able to
learn,. Anita Better, Director
of information technology, Eastchester school
district
17
Customer case FFL, UK

What is most important is that we now have a
system which we know is capable of growing with
us and serving our needs long into the future.
Its effectively future-proofed which is
important when you are making an investment of
this kind. Mark Matthews, Managing director of
FFL Limited
18
Outlook 2005

• Outlook 2005
• Proceed the development of partnerships
• An aggressive product road map
• Continued strong video growth