How to Select CMS

1
How to Select CMS ?

• Dr. Abobakr Sultan
• IT Consultant
• UNDP at MOFA

2
Agenda

• Overview
• What is CMS?
• Why CMS?
• How to Select?

3
Overview

• The Growth of Web Applications Expands the
  Acquisition of CMS.
• Every vendor's/provider's CM Solution will have a
  number of features and VERY occasionally a Unique
  Selling Point .
• There is no Such Thing as THE Content Management
  Solution.
• Proper Selection is Challenging.

4
What is CMS?
5
What is CMS?

• System Process that Enables a Variety of
  Technical and non-Technical Staff to Create,
  edit, Manage and Directly Publish a Variety of
  Contents , to Ensure a Coherent, Validated
  Website, or to CD-ROM and print
• CMS Encompasses approval workflow with multiple
  levels, automatic content scheduling, archiving,
  and content indexing.

6
Website Development

• Portals
• E-Commerce
• Forums
• E-Learning
• Groupware
• CD-ROM
• Pint

• Publishing
• Scheduling
• Archiving
• Versioning

Workflow

• Site Structure
• Templates
• Site Design
• Integration
• Workflow rules
• Security

Content Creator/users
Web Developer
7
Content Document?
8
DMS CMS?
9
Why CMS?
10
Why? Features Benefits

• The internet has Led to Managing Information at
  the CONTENT Level rather than the Higher
  DOCUMENT Level
• Empower Content
• Decrease Costs
• Increase Revenues
• Improve Accountability
• Maintain Consistency

11
Empower Content

• Involves making better use of information and
  putting control in the hands of content owners

12
Decrease Costs

• Significantly lowers costs associated with
  managing information online.
• Eliminates Manual Technical Steps in the process.
• webmaster bottleneck is eradicated.

13
Increase Revenues

• Increases ROI.
• Lower time-to-market for content.
• Empowerment of business users.
• New opportunities are available on which to
  Capitalize.

14
Improve Accountability

• Accountability at both the user and content level
  is important when managing information online.
• With effective accountability measures in place,
  management is freed to focus on more pressing
  issues.

15
Maintain Consistency

• Content published on a site is often displayed in
  an inconsistent manner, confusing the site
  visitor.
• Site Display standards maintain consistency
  throughout.

16
Online With Without CMS
17
Online With Without CMS
18
ROI CMS in Web

• Ford achieved ROI 115 in 0 .88 years
• by reducing IT and management costs while
  improving content producer productivity of
  Ford.com.
• CB Richard Ellis achieved ROI 384 in 0.25
  years
• by reducing administrative overhead and reducing
  the employee time needed to input and track Web
  site changes.

19
How to Select?
20
Strategic Selection

• Business Objectives?
• Measurements of Success?
• Skills of Developers Users?
• Infrastructure?
• Volume of Business?

21
Strategic Factors CMS Selection?

• CM Project Size
• CM Users
• Content Type
• Content Delivery
• Content Workflow
• Scalability Reliability
• Infrastructure
• Extensibility
• Content Effectiveness

22
1- CM Project Size

• Define Clear Short-term Goals.
• Start Small
• Measure Success
• Scale-up Fast.
• GO Web Applications not Static Content.

23
2- CM Users

• Consider Types of Users Skill, Number, Needs.
• Tech., APP Boulders, Biz, End
• Users-Centered PlatformToday Future.
• Use Common Tools For Content Creator.
• Be Open to New Tools.
• Easy-to-Use Interface.
• Scale to Meet Growing Load.

24
3- CM Types

• Offer Extensible Repository Structure For Wide
  Range of Content Types.
• (Graphics, Text), (Word, PDF), (Video, Audio) ..
• Manage Metadata to Use Content Effectively.
• Offer Library Services for All Types.

25
4- Content Delivery

• Managing Content Entire Life Cycle
• Creation-Delivery-Analysis-Reporting.
• Secure, Reliable Deployment to Delivery
  Application.
• Easy Deployment to One or Many Sites.
• Fast Delivery Updates.
• Measure End User Usage for Effectiveness.

26
5- Content Workflow
Voting Approval
Approver

• Supports Serial Parallel Process.
• Supports Organization Requirements.
• Supports Developers Business Users.
• Manages Content as Part of Web Applications.

Reviewers
Reviewer
Creator
Creators
27
6- Scalability Reliability

• Meets Increasing Size of Demands?
• Users, Creators, Reviewers, Content, Dynamic
  Pages..
• Meets Rapid Moving Content to Web Site.
• Meets Load of Editing Process ?
• Meets Rapid Updates Cycle?

28
7- Infrastructure

• Meets Organization Standard Technology.
• Meets Infrastructure Strategic Direction?
• Matches Skills Available?
• Meets Provider Strategic Technology Direction?
• Integration via Web Services XML

29
8- Extensibility

• Adapts Extends to Organization Changes.
• Add New Functions
• Integrates New Tools
• Connects with New Data Source.
• Tailored Interface
• Supports Applications with Standard API.
• Embraces Web Services.
• Supports Evolving Applications Portal Standards.

30
9- Content Effectiveness

• Content Adds Value When Used (ROI).
• Integrated Capability of Measurements, Analysis
  Reporting Success Problems.
• Set Measurable Goals.
• Select Effectiveness Metrics Against Goals.
• Select Metrics Reporting Tool

31
Applications Examples-Yahoo
32
Applications Examples-eGov
33
Applications Examples-msn
34
Specifications, Pricing, Availability, Comparison
35
Further Resources-1

• In depth Comparison http//ruv.net/Consulting_-_O
  pen_Source_CMS_Comparison_WebGUI_-_MetaDot_Red_Hat
  _CCM__Oracle_Portal.webgui.0.html
• CMS Comparison Engine http//www.content-wire.co
  m/CMSREVIEW/CMSREVIEW.cfm?ccs191cs2565
• CMS Directories and Comparisons
  http//www.cmsinfo.org/article.php3?story_id27

36
Further Resources-2

• CMS Matrix http//www.opensourcecms.com/index.php
  ?optioncom_wrapperwrapCMS20MatrixItemid76
• Directories Buyer Guide http//www.cmsreview.co
  m/Resources/Directories.html
• CMS Free Encyclopedia http//en.wikipedia.org/wik
  i/Content_management_system

37
Definitions
38
blog

• (WeBLOG) A Web page that contains links to Web
  sites that cover a particular subject or that are
  based on some other criterion, such as
  interesting or entertaining sites. The blog
  typically provides a short summary of the
  referenced sites and may also contain commentary
  and humor. Blogs have become a form of artistic
  expression, enabling anyone to personally publish
  a directory about a subject that interests them.

39
portal

• A Web "supersite" that provides a variety of
  services including Web searching, news, white and
  yellow pages directories, free e-mail, discussion
  groups, online shopping and links to other sites.
  Web portals are the Web equivalent of the
  original online services such as CompuServe and
  AOL. Although the term was initially used to
  refer to general purpose sites, it is
  increasingly being used to refer to vertical
  market sites that offer the same services, but
  only to a particular industry such as banking,
  insurance or computers.

40
CMS

• Content management system Software that manages
  documents for Web sites. It provides for the
  storage, maintenance and retrieval of HTML and
  XML documents and all related elements. Content
  management systems may be built on top of a
  native XML database and typically provide
  publishing capabilities to export content not
  only to the Web site, but to CD-ROM and print.

41
DMS

• Document Management System Software that manages
  documents for electronic publishing. It generally
  supports a large variety of document formats and
  provides extensive access control and searching
  capabilities across LANs and WANs. A document
  management system may support multiple versions
  of a document. It may also be able to combine
  text fragments written by different authors. It
  often includes a workflow component that routes
  documents to the appropriate users.

42
Workflow

• The automatic routing of documents to the users
  responsible for working on them. Workflow is
  concerned with providing the information required
  to support each step of the business cycle. The
  documents may be physically moved over the
  network or maintained in a single database with
  the appropriate users given access to the data at
  the required times. Triggers can be implemented
  in the system to alert managers when operations
  are overdue

43
Groupware

• Software that supports multiple users working on
  related tasks. Groupware is an evolving concept
  that is more than just multi-user software which
  allows access to the same data. Groupware
  provides a mechanism that helps users coordinate
  and keep track of ongoing projects together.

44
Web services

• Web-based applications that dynamically interact
  with other Web applications using open standards
  that include XML, UDDI and SOAP. Such
  applications typically run behind the scenes, one
  program "talking to" another (server to server).
  Microsoft's .NET and Sun's Sun ONE (J2EE) are the
  major development platforms that natively support
  these standards

45
XML

• (EXtensible Markup Language) An open standard for
  describing data from the W3C. It is used for
  defining data elements on a Web page and
  business-to-business documents. It uses a similar
  tag structure as HTML however, whereas HTML
  defines how elements are displayed, XML defines
  what those elements contain. HTML uses predefined
  tags, but XML allows tags to be defined by the
  developer of the page. Thus, virtually any data
  items, such as "product," "sales rep" and "amount
  due," can be identified, allowing Web pages to
  function like database records. By providing a
  common method for identifying data, XML supports
  business-to-business transactions and is expected
  to become the dominant format for electronic data
  interchange.

46
Scalability

• Refers to how much a system can be expanded. The
  term by itself implies a positive capability. For
  example, "the device is known for its
  scalability" means that it can be made to serve a
  larger number of users without breaking down or
  requiring major changes in procedure.

47
Extensible

• Capable of being expanded or customized. For
  example, with extensible programming languages,
  programmers can add new control structures,
  statements or data types

48
API

• (Application Programming Interface) A language
  and message format used by an application program
  to communicate with the operating system or some
  other control program such as a database
  management system (DBMS) or communications
  protocol. APIs are implemented by writing
  function calls in the program, which provide the
  linkage to the required subroutine for execution.
  Thus, an API implies that some program module is
  available in the computer to perform the
  operation or that it must be linked into the
  existing program to perform the tasks.