United States Navy Personal Financial Management Program Fleet

1
(No Transcript)
2

• Consumer Federation of America is located in
  Washington, D.C., and was founded in 1968. It is
  an association of more than 300 nonprofit
  pro-consumer groups Including Consumers Union,
  AARP, credit unions, housing co-ops, and
  grassroots organizations.

• America Saves is a national social marketing
  campaign that seeks to motivate and support low
  to moderate income households to save and build
  wealth.

3
Characteristics of a Social Marketing Campaign

• Campaigns take many years to succeed
• Emphasize consequences that are both negative and
  positive, short and long term
• As the campaign progresses the change often
  accelerates
• Successful campaigns are integrated and
  coordinated
• Campaigns are aided by powerful, relentlessly
  communicated messages- short memorable, and
  motivational.
• Both national and local efforts are essential
• Public policy can provide critical support
• Each campaign is unique

4
America Saves Campaigns
5
America Saves

• 80,257 Savers enrolled in 51 Campaigns
• Campaigns Enrolling Savers Developing
  Campaigns
• - 13 State Campaigns - 7
  Local Campaigns
• - 21 Local Campaigns - 2
  State Campaigns
• - 8 National Campaigns
• Financial Institutions
• 584 Financial Institutions including those that
  participate in local working groups, offer
  products to members of local campaigns, and those
  identified by savers as their saving institution
  of choice. Of these, 380 are Credit Unions and
  204 are Banks

6
America Saves Campaigns

• Top 5 Goals by Number of Savers
• 21 Emergency Fund
• 16 Investment Savings
• 14 Homeownership
• 12 Debt Repayment
• 10 Retirement Savings

• Top 5 Goals by Monthly Dollars Saved
• 23 Homeownership
• 16 Retirement
• 13 Emergency
• 13 Debt Repayment
• 7 Investment Savings

7
America Saves Campaign

• Target Markets
• Black Americans
• Hispanic Americans
• Women on Their Own
• Faith Based Communities
• Military
• Youth

• Saving Strategies
• Homeownership
• Saving at Work
• Income Tax Refunds EITC
• Save on Car Purchases

8
America Saves Campaign

• National Initiatives
• 1) America Saves Week
• 2) Promoting split refund as a savings tool

9
America Saves Week Advisory Committee

• Annie E. Casey Foundation
• CFED
• Cleveland Saves
• Cooperative Extension
• Department of Defense
• FCCLA
• Federal Reserve
• Hispanic Saves
• IRS
• National Community Tax Coalition

• National Institute of Black State Legislators
• National Urban League
• NFCC
• Philadelphia Saves
• Tennessee Saves
• Texas Saves
• United Way of America
• Utah Saves

10
What America Saves Provides

• Material
• Posters
• Brochures
• Membership cards
• Technical assistance at installation level
• Training for motivational presenters and wealth
  coaches.
• Work with coalition and lenders on campaign
  development
• Media outreach

• Newsletters
• Other materials as necessary
• Database
• National Savings Forum

11
Core Components of a Local Campaign

• Financial Products
• Motivational Workshops
• Wealth Coaches
• Financial Resources
• Organizational Marketing
• Community Wide Marketing
• Saver ServicesSavers Clubs

12
Characteristics of a Successful Local Campaign

• Committed, energetic, competent leadership
• Broad-based working Group/Campaign Coordinating
  Committee that meets regularly
• Agreed upon campaign goals with written plan to
  achieve goal
• Committees coordinating campaign component
  development and implementation
• Robust organizational marketing plan
• Campaign Infrastructure designed to go to scale
• Clear Communications
• To Markets
• To Volunteers
• Financial resources
• Sustainability

13
(No Transcript)