Betty Parker

1
Betty Parker

• Betty Parker is 73 years old, and lives by
  herself in a apartment just outside downtown
  Vancouver, Washington. She has two adult
  daughters, two grandsons and a granddaughter, all
  of whom live in the next state over. They visit
  her occasionally, for holidays or visits, but
  most of the time Betty is alone. Betty receives a
  pension from her deceased husband, so she's not
  worried about money.
• She has recently joined the local mall-walking
  club, and has met several friends there. She
  drives to the mall several mornings per week to
  walk with her friends, and they often take
  advantage of a 4.99 breakfast special at the
  food court. Sometimes its difficult for her to
  coordinate with her friends which mornings they
  will meet at the mall and where exactly within
  the mall to meet.  
• Its happened a couple of times recently that
  Betty has shown up to the mall at the wrong time
  or place and had to walk all by herself. Since
  this is her main opportunity for social
  interaction, missing her friends makes her very
  sad.

2
Scenario

• Betty wakes up in the morning, and wants to know
  if her any of her mallwalking friends are
  planning to go the mall this morning. She checks
  her FriendFinder handheld device, and sees that
  two of her friends are planning to mallwalk. She
  tells the device that she will mallwalk today as
  well, so that her friends can know to expect
  her. 
• After she's gotten dressed, she wants to know
  whether she should eat breakfast before she
  leaves the house, or if her friends are planning
  to eat breakfast at the mall.  She checks her
  FriendFinder and sees that her friends are
  planning to buy breakfast at the mall.  She puts
  on her tennis shoes and drives to the mall.  
• When she's arrived at the mall, Betty still
  doesn't know where to meet her friends. She
   checks her FriendFinder,  and it points her to
  the Mervin's store, so she walks there and finds
  her friends waiting for her. They enjoy a
  wonderful walk in the mall and enjoy breakfast
  together.

3
Design Considerations

• large text and large buttons
• reduce complexity of technology
• make sure Betty can access the telephone
• emphasis on helping Betty make it to social
  events, and avoiding embarrassment from showing
  up to the wrong place
• remind Betty about her schedule 'cause sometimes
  she forgets

4
Product

• Special distribution of iphone
• Customized OS designed for the needs of elderly
  people

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