Our strategy Noordwijk April 2, 2003

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Our strategyNoordwijk April 2, 2003

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Our objectives are

• To supply the dairy farming market and the
  related contractor market with high tech products
  and services.
• Lely is the only company with the knowledge,
  products and services from mowing to milking.

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Milestones

• Two brothers, one goal
• Make farmers life easier
• Finger wheel rake
• Single disc spreader
• Power harrow
• Modular mower cutter bar
• Welger joining the Lely Group
• Robotic milking system

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The Lely concept
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Lely in 2003

• Turnover 2002 170 mio.
• 1.000 employees worldwide
• 3 Business Units in agriculture
• BU Grassland Machinery
• BU Baling Machinery
• BU Dairy Equipment
• Local distribution companies

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Manufacturing in Europe

• Lely Industries
• Maasland (NL)
• 50.000 m²
• 130 ha test fields
• 230 employees
• Grassland Dairy
• Lely Maschinenfabrik
• Wolfenbüttel (D)
• 100.000 m²
• 400 employees
• Baling Wrapping

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Lely in 2003

• Engineering departments at manufacturing
  companies to further improve and expand on the
  existing program
• 2 RD companies with the
• mission to develop new concepts
• Lely Technologies NV
• Lely Technology Center GmbH

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Design
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Dutch patents in 2001
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Focus on Dairy Farmer
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Challenges of agricultural entrepreneur

• Feed
• Environment
• Animal well-being
• Food production

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The concept

• Lely has to become the preferred partner for the
  dairy farmer and the related contractors
• through
• our unique knowledge, products and services we
  have on making feed and on milking

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SPLENDIMO mower-conditioners

• limit crop contamination and
• rub of the waxy layer of grass
• leaves
• for top quality silage

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LOTUS tedders

• have a unique hook shaped tineto ensure-
  unrivalled spreading of the grass
• - excellent ground contour following for top
  quality silage

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WELGER balers

• have a sophisticated chopping mechanism
• for top quality silage

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ASTRONAUTrobotic milking system
The best technology in combination with
continuous innovation and unrivalled local
service to improve people and animal
welfare for top quality milk
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ASTRONAUT robotic milking systems sold
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Challenges

• Food safety
• Environment
• Animal welfare

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Food safety a key consideration for Lely
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Robotic milking
NOT another way of milking, BUT another way of
farm management
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Challenge

• Enhanced control and management of the full range
  of milk storage and tank cleaning

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The concept

• All our products and services have one goal
• High quality milk through high quality feed

Healthy cows are giving the best results for the
farmer
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Thanks for your attention
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Why does the cow cross the road?