Retail Survey Analysis

1
Retail Survey Analysis
Goal To determine which factors affect
unplanned purchases.

• Justin Nelson
• Charlene Troost

2
Question
Does age, income, years in residence, and/or
value of residence affect unplanned purchases at
small nursery retail centers.
3
Survey

• Done by Dr. Charles Safley, NC State University
• Surveyed over 1600 consumers at small retail
  centers
• Entrance/Exit Surveys
• Questions include
• Reasons for visiting the store
• Income
• Age
• Years in residence
• Value of residence

4
Browsers/Information
No. of those who came to Browse/Information- 354
(22 of total participants in survey) No. of
Browse/Information who purchased- 229
(65) Average spent by purchasers who came to
browse/information- 46 Average spent by all
browse/information- 30
5
What affects unplanned purchases?

• Compared unplanned purchases to participants-
• Years in Residence-
• For every one year increase in years in
  residence, there is a corresponding .45 decrease
  in unplanned purchases (), other things equal.

6
What affects unplanned purchases?

• Compared unplanned purchases to participants-
• Value of Residence-
• For every 50,000 increase in value of residence,
  holding other factors constant, there is a
  corresponding 8 increase in unplanned purchases.

7
Conclusions

• This is only one example of how this survey data
  can be used.
• Target markets at high value home shows.
• Advertise in publications viewed by wealthy home
  owners.
• Advertise to have them come in and look around.