Title: 10'45 1'00 Online questionnaires Jane and Clare
110.45- 1.00 Online questionnaires Jane and Clare
2Programme
1000 - 1040 Introduction 1045 - 1.00
Online questionnaires 1.00 - 1.45 Lunch
1.45 - 3.00 Online Interviews 300 - 3.10
Tea break 3.10 - 3.45 Ethics and
online research 3.45 - 4.00 Any questions,
evaluation, online futures, future
directions etc
3Structure
- Set up computer account
- Types of online questionnaires
- When to use an online questionnaire
- Advantages of online questionnaires
- Disadvantages of online questionnaires
- Sampling issues
- Break
- Design issues overview
- Activity timing of questions
- Implementation overview
- Activity Developing an online questionnaire
41. Activity Register for an account
- Go to www.surveys.com and register for an
account. - You will have to provide them with some
background details. - Remember to check the relevant box to say you
dont want loads of spam.
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52. Types of online questionnaires
Web-based questionnaire questionnaire designed
as a web-page and hosted on web-site E-mail
questionnaire questions are submitted as part of
the email itself Questionnaire attached to an
email questionnaire is sent as an attachment to
an email e.g. as a word document
63. When to use an online questionnaire?
- Internet offers great methodological potential
and versatility - Resulted in proliferation in online
questionnaires - But use of online questionnaire must be
appropriate and justified for each particular
research project - e.g. to address aims of research, selection of
most relevant questionnaire type and question
format for addressing aims, establishing a
justified sampling strategy to recruit relevant
respondents and ensure appropriate response rate
74. Advantages of online questionnaires
- Speed and volume of data collection
- Savings in costs
- Flexible design
- Data accuracy
- Access to research populations
- Anonymity
- Respondent acceptability
85. Disadvantages of online questionnaires
- Sample bias
- Measurement error
- Non-response bias
- Length, response and drop out rates
- Technical problems
- Ethical issues
96. Sampling issues
- Recruitment
- Sampling
- Identity verification
- Incentives
- Response rates
10In conclusion
The quantity of information that may be
generated, and the speed at which responses can
be collected, can result in pleasing piles of
data- but we should be wary of being seduced by
sheer quantity data is only useful if it is
representative of the larger population. Wakeford
(2000, 33)?
117. Design issues
Will your questionnaire be easy to use? Or will
the interface, colours and question types
frustrate people and put them off?
Usability
Will your questionnaire be accessible? Or will it
crash on old computers, render weirdly on
different operating systems and be impossible to
use with a screen reader?
Accessibility
Will your questionnaire be doable? Or are your
multi-media dreams running ahead of your
technical ability and are your data arriving in
an unusable format?
Doability
12Exploring online research methods links
- Questionnaires module
- Design issues 1 Appearancehttp//www.geog.le.ac
.uk/orm/questionnaires/quesdesign1.htm - Design issues 2 Contenthttp//www.geog.le.ac.uk
/orm/questionnaires/quesdesign2.htm - Technical guide module
- Web formshttp//www.geog.le.ac.uk/orm/technical/t
echforms.htm - Key design issueshttp//www.geog.le.ac.uk/orm/tec
hnical/techdesign.htm
138. Optional activity exploring question formats
- Complete the following questionnaire as quickly
as you can - http//wads.le.ac.uk//gg/orm/timingform.htm
- Consider how the different question formats
influence the ease of response, and quality of
data collected.
149. Online Survey Implementation Overview
- Wide range of options available for developing
online questionnaires. - Most claim to be WYSIWYG and to require no
technical knowledge. (This is never true!)? - Before deciding on what to use
- Do some research
- Speak to your technical support
- Run a pilot
15Implementation Options
- Technical support Get someone else to do it for
you. - Questionnaire tools
- Commercial (SurveyMonkey)?
- Public/freeware (BOS)?
- Institutional (Plone, bespoke systems)?
- Hand crafting
- Building a questionnaire using your technical
skills and the software and hardware resources
available. - Typically using HTML, JavaScript, ASP, Flash etc.
See our Technical Guide for further
advicewww.geog.le.ac.uk/orm/technical/techsoftwar
e1.htm
16Using an online tool
- Bristol Online Survey (BOS) www.survey.bris.ac.uk
- Developed by the Institute for Research and
Learning Technology at the University of Bristol. - Enables researchers to develop, deploy, and
analyse surveys via the Web. - Used by approximately 80 universities and other
public bodies and companies. http//www.survey.bri
s.ac.uk/support/faq/accounts/which-other-universit
ies-and-organisations-are-using-bos
1710. Activity Developing an online questionnaire
- In pairs.
- You are researchers who are interested in
exploring the ways in which parents use online
parenting websites for advice and information. - You have decided to use an online questionnaire
to administer a survey and have secured
cooperation from the main parenting websites to
help you access participants. - Spend 10 minutes thinking about the types of
questions that you would want to ask to address
this issue .
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18Activity Using the Bristol Online Survey Tool
- In pairs.
- Login to BOS (www.survey.bris.ac.uk) using the
username and password you have been provided
with. - Use the Parents survey as a template and edit the
questions in order to start to develop your
survey. - Try to use some different question formats.
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