Samsung Live Loud Online Campaign

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Samsung Live Loud Online Campaign
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Samsung Live Loud Phones
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The Challenge

• Create a campaign that would allow users to
  experience the features of the Live Loud music
  range

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The Live Loud Online Campaign
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The Microsite
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The Audio Mixer
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Media

• Expandable banners were run on Friendster

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Media
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Winners

• 3 winners per genre won a M3510 P10,000 in cash
• 1 additional winner per genre appeared on MTVs
  Gimme 10

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The Results
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Summary of Results
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• The Live Loud campaign showed us the power of
  online marketing and enabled us to interact with
  our tech-savvy market. It was so successful that
  online marketing is now a major component of our
  marketing communications campaigns.
• - Gette
  Barrera, CHEIL Philippines
• 
  Account Director - Samsung Mobile IT

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Thank you.