MEXICO

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Indusoft and Logicbus
MEXICO BUSINESS PLAN 2008
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Logicbus Technical TeamOur goal Establish
Indusoft as our Default Software for our
represented Hardware from multiple vendors!
North Mexico Cd Juarez Chihuahua
Grisela Zamora Inside Sales Rep North
Teodoro Valenzuela Founder/ Eng Cons
NW Mexico Tijuana Guadalajara (Mexico Sillicon
Valley)
Daniel Flores Support Manager
Anabell Saldana WebStore
Mexico City South Mexico
Blasioz Valenzuela Founder/Director/Sales
Javier Villegas Field Sales Eng
Idalid Alamilla Inside Sales Rep South
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Where should we go?
End User.- This channel should represent our main
area because these companies actually are using
our hardware and they need a software platform to
standardize. We are going to focus in
manufacturing plants, research centers, food
industry, pharmaceutical, oil and gas, logistics,
test facilities, automotive design centers and
test and validation facilities (CFE, PEMEX,
INAOE, CENAM, Pfizer, PISA, VW, Delphi, Visteon,
Nissan, Siemens VDO, TRW, TREMEC, VALEO, etc)
VAR.- LogicBus has an integrator (VAR) network
with multiple companies around Mexico, Besides
these companies Logicus is always growing the VAR
network and Indusoft will help us catch new VARS
that uses other hardware like AB, Siemens,
ABB,etc. This strategy can help us reach more
customer in remote areas and increase our
distribution volume. http//www.logicbus.com.mx/Ma
pa_Distribuidores.php Academic.- Universities in
Mexico receive many founds from the government
for their labs, this is a great opportunity to
start introducing Indusoft Software in their
curricula. Our idea here is the exposure of
Indusoft Software to graduated and undergraduate
students so in the future they decide in
Indusoft.
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End Users

• This channel is crucial for a healthy territory.
  Having big end users pulls the creation of new
  VARS and the opportunity of good referrals this
  is very important in the Mexican market. At the
  beginning Indusoft and Logicbus have to be very
  aggressive with the price and support in order to
  gain the final customer, even if possible have
  demo version with tutorial in spanish for test or
  proof of concepts.
• The main final users that we want to target 2008
  are
• Siemens VDO Design and Validation center
  - CFE Power generation
• CENAM (National center of metrology labs)
  - Delphi Automotive parts
• Valeo Automotive parts manufacturer
  - Panasonic TV and elect.
• Flextronics Contract Manufacturer
  - CIATEQ Research Lab
• Intel Design Center and Test Facility
  - Visteon Automotive parts
• SCI Contract Manufacturer
  - Cinvestav Research Lab
• Solectron Contract Manufacturer
  - Sony TVs and Elect.
• Flextronics Contract Manufacturer
  - Motorola Cel Manufac
• Jabil Contract Manufacturer
  - GM Automotive plant
• Food and beverage Industry - Farms
  
• Pharmaceutical Labs - Milk
  processing plants
• Logistic Companies

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End Users
Action Plan -Visit plants and our contacts to
show Indusoft Software -Technical presentation to
groups of engineer by our Sales Engineers -Open
door seminars for any company in the region in
our facilities -Give technical literature to
prospect customers -Include Indusoft in our
Biweekly News Email from LogicBus to our customer
database gt18,000 contacts (http//www.logicbus.com
.mx/Email.php ) -Tradeshows booth presence
-RECOMMENDATION Lots of software presentations
and some free short training meeting to get the
software exposure to our current customers. These
activities are going to be executed by Blasioz
Valenzuela, Javier Villegas and Daniel Flores
upon the geographical location
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Technical Seminars
LogicBus presents many open doors seminars in
different cities in Mexico to show all the
products that we represent. This is the
opportunity for our customer to get to know the
products and see them working before they buy
them to test them. These seminars are great to
catch the attention of possible customers -
During the first half of 2007 LogicBus had
presented 5 seminars in different cities of
Mexico. We are planning to incorporate Indusoft
demos to these presentations as soon as
possible Currently we are using LabVIEW and VB
demos -
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Magazine Ads
LogicBus had presence on the most important
technical magazine in Mexico Reportero
Industrial Mexicano. This magazine deliver
30,000 pieces monthly all over the industries in
Mexico. We are going to include some Indusoft
Products in our space, however we recommend
Indusoft to invest in one space to have more
presence of the brand in Mexico and help all the
distributors with the software penetration. We
can help the marketing department to get in touch
with the magazine sales rep to get a quote.
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News Email
Every two weeks, Logicbus tech department writes
an email with news and product recommendations.
LogicBus will include Indusoft products in this
marketing tool to help promote the brand between
our existing database. http//www.logicbus.com.mx/
Email.php
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VARs

• LogicBus has a VAR program where we select the
  best companies to be published in our web site as
  VAR and Sub Distributors of all LogicBus products
  in Mexico, therefore they should receive special
  support from us and some VAR discounts. It is
  very important for Logicbus to have great prices
  and support from the supplier in order to have an
  excellent and effective VAR program.
• Currently we have 10 companies in the program.
• Action Plan
• Promote Indusoft for their developments
• Put an advertisement in our webpage
• Give FREE support to our VARs
• Invite some new contacts
• This activities are going to be handled by
  Blasioz Valenzuela

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VARs Projects
These are some examples of their jobs
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WebPagewww.logicbus.com.mx
Our Webpage is a very powerful tool to drive
existing and new customer to buy LogicBus
product. More than 4500 visits on October
2007! Logicbus is very well positioned in google
including the words Indusoft Mexico Logicbus
has the 3rd and 4th listing positions.
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WebStorehttp//www.logicbus.com.mx/catalog/
Our NEW webstore, it is the most complete store
for Automation and Control projects. Indusoft is
already in our store. http//www.logicbus.com.mx/c
atalog/index.php?cPath2_617_703
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Tradeshows
LogicBus always tries to be present on the most
important shows through all Mexico. We request
literature and financial support from the brands
that will be presenting at the show to help pay
the booth expenses. i.e. Booth at previous ISA
show. http//www.isaexpocontrol.com/
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Academic

• The Universities and Research Centers that we
  need to start visiting and promoting Indusoft
  products are
• ITESM with 28 campuses through out Mexico (Best
  Private university in Mexico)
• UdeG (Second Largest public university in Mexico
  300K students based in Guadalajara-Mexican
  Silicon Valley)
• Universidad Tecnologica (University with multiple
  campus in Mexico oriented to technology)
• -UNITEC (University oriented to technology with
  campus in Mexico city and Guadalajara)
• -UAG Private university located in Guadalajara
• -Tecnologicos Regionales Public regional
  universities many maquila engineers graduated
  from these universities.
• Action Plan
• -Visit professors with Indusoft Software
• -Onsite presentation for professors and students
• These activities are going to be executed by
  Blasioz Valenzuela, Daniel Flores and Javier
  Villegas depending in the university geographical
  location

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Top Mexico Cities
The 10 cities where main effort is going to be
applied are 1.- Guadalajara (Mexico Silicon
Valley, pharmaceutical, beer factories, food,
research centers) Logicbus Headquarters 2.-
Queretaro (Automotive and appliances) 1 VAR 3.-
Mexico City (all type of industries and research
labs) 4 VARs 4.- Guanajuato
(Automotive-GM, Food, chemical plants, oil and
gas ) 1 VAR 5.- Aguascalientes (Automotive-
Nissan, wineries, etc) 6.- Tijuana (Electronics
and aeronautics) Logicbus office in San Diego 7.-
Monterrey (All types of industries) 8.- Reynosa
(Maquiladoras) 1 VAR 9.- Veracruz (oil and
gas) 10.- Hermosillo (Food , Beer, Automotive)
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Sales 2008 Indusoft new brand for Logicbus
In the following table we can see the expected
amount sales of Indusoft Software in Mexico by
LogicBus the next year. These numbers are open
to discussion with Indusoft Directors to better
decide the future of Indusoft in Mexico with the
partner Logicbus
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Components for Success

• Sign a contract with Indusoft for the
  distribution of the brand in Mexico in order to
  have good prices and good support
• Logicbus 6 years of experience in the Mexican
  Market
• LogicBus experience in the Mexican Automation
  and data acq. Market
• Local Sales, local support, local mkt and local
  products delivery with all the importation
  paperwork
• Local contacts in Guadalajara, Mexico City,
  Tijuana, Reynosa and other important Mexican
  cities.
• 2 Tech support guys
• Logicbus will buy a couple of licenses to have
  the product in stock for fast delivery time.
• Brochures and literature from Indusoft
• Continue positioning www.logicbus.com.mx
  webpage to have more hits for Indusoft Software
• Be listed in the http//www.indusoft.com/ web
  page as one of the Mexican distributors in order
  to have an extra support for our customers
• Good margin discount in the products
• Training material from Indusoft for our sales
  and support engineers
• Develop a Marketing campaign in Mexico with the
  help of Indusoft
• Participation in tradeshows in Mexico at least
  the most important one that is the ISA Tradeshow.
• Lots of sales visits and presentations by
  LogicBus

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Welcome to Mexico with Logicbus!