ConventionalHighTech

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(No Transcript)
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Entrepreneur Management
Conventional High-Tech Motivation Products Ide
as Technology Ownership Partnership Finance
Finance Market Market Plan Plan Management
Management
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OUTLINE

• Experience on A Small Size High-Tech
  Entrepreneur
• Product Analysis
• Technology
• Partnership Model
• A Few Thoughts About Management of A Small Size
  Entrepreneur in Taiwan
• Questions and Answers

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Product Analysis
LEDs
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Product Analysis
LEDs
Advantages

• Energy Savings
• (Most Efficient Source of Lighting Available
  Today)
• Extremely Long Life
• Incredibly Durability
• (Shock/Vibration Resistant, Virtually
  Unbreakable)
• Truer Color
• Programmability (Digital Lighting)
• Directional Lighting
• Improved Visibility
• Environmentally Friendly
• Low Heat

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Product Analysis
Advantages of LED Signage and Contour Over Neon
Lighting No Glass Tubes/Bending No Breakage
(caused by harsh weather, transportation, and
vandalism) Low Voltage (won't be causing
fires) Low Energy Consumption (saving up to 80
for the same size neon-powered channel letters)
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Product Analysis
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Product Analysis
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Product Analysis
LED Penetration into Lighting Market
2005 2010 2015 2020 2025 LED
penetration() 0.05 0.5 4 9 10 Energy Saving
(BkWh/yr) 1 18 150 370 440 Energy Cost
Saving(B/yr) 0.1 1.8 15 37 44
Assuming LED efficiency 50 lm/W in 2010
440BkWh/yr means 15 reduction of electricity
used in lighting, or 88 million tons of the
carbon emission associated with electricity
R. Haitz et al., OIDA, Washington DC, 1999
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Product Analysis
Guidelines for Products

• The Best Nature of Products for Success of A
  Small Size High-Tech Entrepreneur
• Consumable (Surviving Warranty)
• Diverse Applications (Sales Warranty)
• A Very Big Market (Multiple Players)
• Great New Future (Expansion Warranty)
• Capable of Labor, Capital, Facilities
  (Flexibility)

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Technology Analysis
High-tech Low-tech High Capital Low
Capital Talents Decisive
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Technology Analysis
Materials Colors of LEDs
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Technology Analysis
Materials Colors of LEDs
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Technology Analysis
Heavily dislocated GaN film grown on sapphire
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Technology Analysis
Milestones of Blue LEDs
1971 MIS blue LEDs by Pankove (RCA) 1986
Buffer technology by Akasaki (4855249) and
Nakamura (5334277) 1988 p-type doping by Akasaki
and Nakamura (5306662) 1992 pn blue LEDs by
Akasaki 1994 1st generation commercial DH LEDs
(doped InGaN) (high brightness with broad
spectrum) 1995 2nd generation commercial QW LEDs
(undoped InGaN) (high brightness with narrow
spectrum)
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Technology Analysis
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Technology Analysis
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Technology Analysis
Guidelines for Technology

• The Best Technology for Success of A Small Size
  Entrepreneur
• Understanding of Physics (Academics)
• Matured Technology
• Commercial Tools (Quality/Quantity)
• (Low Cost, Volume Production, Service Supports)
• Commercial Materials
• (Multiple Suppliers, High Quality, Cheaper)
  Standard Characterization
• (Clarification, QC/QA, Customer Service)
• Clearly Targeted Products

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Partnership
Public Listed New Venture Private Owned
Investment Common Way Joined Venture by
Combination of Public Listed, Private Owned,
Venture Capital, Government Agents, Individuals,
IP Owners, Technology Carriers, Key Staff,
. Major Ownership (Decisive), VC (Leading
Management), Technology Teams (Authorization)
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Partnership
Many Years Few Years
1962, Born in NingBo, Zhejing, PRC 1978-1982,
Zhejing University (Bachelor) 1982-1985, Zhejing
University (Master) 1985-1991, Zhejing University
(Lecturer) 1991-1995, Australian National
University, Australia (Ph.D) 1995-1996, Pacific
Solar Company, Australia (Scientist) 1996-1997,
Australian National University (ARC
Fellow) 1997-1999, Institute of Materials
Research and Engineering, Singapore
(Fellow) 1999-, LEDEX, Taiwan (Vice President)
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Partnership
Singaporean Newspaper Report on Progress in
Fabrication of Blue LEDs in IMRE, Singapore
Demon of Electrical Illumination of Blue
Epi-Wafer in IMRE, Singapore, 1998
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Partnership
Demon of Electrical Illumination of Blue
Epi-Wafer in Taiwan, 2001
Photo of LEDEX Fab and VP Office, Taiwan, 2001
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Partnership
Compound Semiconductor Vol. 7, No. 4, May
2001 LEDEX Flies Under Nichias Radar LEDEXs
precious intellectual property springs mostly
from the brain of the companys star researcher
and vice president, Alan Li. A native of mainland
China, Starting from scratch, Li demonstrated
within a year that he could make blue
LEDs Business Week online, News Analysis,
April 30 2001 Two Taiwanese Startups Are Tuning
To Universities in Australia and England for RD
Help to Break Into This Promising Market LEDEX
Vice President Alan Li has journeyed from
mainland China to win his PhD at ANU, After
being recruited by LEDEX in 1998, Li quickly
demonstrated that he could make bright blue LED,
then oversaw the design and equipping of a US35
million plant to .
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Partnership
LEDEX

• YuhChen Group
• Individuals
• Technology Carriers
• Staff
• VCs
• A Growing Opto-Electronic Company Towards Future.

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Entrepreneur Management
Leader Orientation Multiple Roles Boss Target
Co-ordinate Procedure Supporter Confidence Mon
itor Progress Track as Scheduled
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Entrepreneur Management
Manpower Orientation Responsibility vs
Authorization Trusted Authorization Isolation of
Interference Well-Defined Responsibility Regulat
ed Links with The Others Talents vs Operators
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Entrepreneur Management
Culture of Company Western Eastern Taiwan Mainlan
d E-Time, Kimo, Company Interest Priority!
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Thanks!