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Welcome to Poole!
Bruce Grant-Braham Chair Poole
Tourism Management Board
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(No Transcript)
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A quality vision for the future

• Context of Tourism
• Pooles New Way
• Core activities
• Events Strategy
• The Future?

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Port of Poole
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Ferry Traffic
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Regeneration
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Second Bridge
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• Context of Tourism

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Pooles Economy

• Diverse mix
• no one dominant sector
• 26 - Distribution, hotels restaurants
• 23 - Public administration, education health
• 20 - Manufacturing
• 18 - Banking, finance Insurance
• (Source Sector Employment Profile)

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Whats special about Tourism?

• POOLE STAYING AND DAY TRIP VISITORS
• 500,000 staying visitors
• 4m day visitors
• TOURISM INCOME
• 200m visitor spend
• EMPLOYMENT
• 5,000 jobs

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Key Factors that UK visitors associate with Poole

• 32.4 Harbour/ Quay/ Sailing
• 23.4 Beach
• 11.2 Visitor Attractions
• 4 Ferries
• 4 Dorset/ Hardy Country
• 3.2 Royal Marines and RNLI

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Purpose of visit to Poole?

• UK Visitors
• 67 Holiday
• 26 Visiting Friends Relatives
• 2 Business

• Overseas Visitors
• 40 Visiting Friends Relatives
• 37 Holiday
• 6 Business

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Purpose of visit to Poole?

• UK Visitors
• 67 Holiday
• 26 Visiting Friends Relatives
• 2 Business

• Overseas Visitors
• 40 Visiting Friends Relatives
• 37 Holiday
• 6 Business

Host Community
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• Pooles New Way

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Where does the Board fit in?
Poole Council
No statutory requirement to promote tourism
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Poole Tourism Management Board
Poole Council
200 Tourism Businesses Poole Tourism Partnership
Forum
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Poole Tourism Management Board
Poole Council
Management Board
200 Tourism Businesses Poole Tourism Partnership
Forum
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Poole Tourism Management Board
Poole Council
Match Funding
Management Board
200 Tourism Businesses Poole Tourism Partnership
Forum
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Three income streams to match fund?
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Board Membership
Chair

• Hotels
• Guest Houses
• Self Catering
• Attractions / Transport
• Attractions / Out of Poole
• Restaurants
• Corporate Sponsors
• Poole Town Centre
• Water Sports
• Youth Tourism / Language Schools
• Poole Partnership

• Councillor
• Councillor
• Councillor
• Councillor
• Councillor

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Board Membership
Chair

• Hotels
• Guest Houses
• Self Catering
• Attractions / Transport
• Attractions / Out of Poole
• Restaurants
• Corporate Sponsors
• Poole Town Centre
• Water Sports
• Youth Tourism / Language Schools
• Poole Partnership

• Councillor
• Councillor
• Councillor
• Councillor
• Councillor

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Structure
Important Industry / Council Partnership An
Independent Chair
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• Core activities

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In the centre of town

• Welcome Centre

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The complete Guide
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World Wide Web
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• Strategy

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Tourism Strategy
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PartnershipCouncil Industry Tourism Board
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Tourism approach
Place to Stay
Place to Eat
Things to Do
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Tourism approach
Hotel / Accommodation Strategy
QUALITY
Restaurant Guide
Events Programme
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• Quality

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Pooles quality environment
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A Poole quality brand
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A Poole quality brand
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A Poole quality brand
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St Tropez!!!!
All of a sudden Poole is being tagged the new
cool. The St Tropez of the South Coast, the Palm
Springs of Dorset, the Florida Keys of British
beach resorts The Guardian
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Waterfront
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Meanwhile, in Poole..
Poole Pottery
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Meanwhile, in Poole..
Poole Pottery
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Good News
PHC Boat Haven
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Quality Vision
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Quality Vision
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Waterborne tourism
Thinking small (at the moment)
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Waterborne tourism

• 250 visitor berths - Thinking Big - now!

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• Somewhere to stay

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Maintaining hotel stock!
Harbour Heights Hotel
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Fastest Growing Resort!

• Les Bouviers, Travel Inn, Premier Lodge, Canford
  Magna, Asda Site

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• Somewhere to eat

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Taste - September
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Taste - September
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Eat Out Guide
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• Something to do

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Events Programme

• Similarities?

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Pooles longest summer!
Media Sponsor
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Pooles longest summer!
Media Sponsor
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Events
Tuesday
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Events
Wednesday
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Poole Pirates
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Events
Thursday
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Events
Friday
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Non-tourism Sponsors
Clothing manufacturer Car dealerships Chartered
Surveyors Solicitors
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PR Campaign
Annual Tourism Awards
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Extras
Poole Afloat
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Extras
Animal Windfest
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Extras
Dorset Police Rally Team
Nov 5th
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Extras
Christmas Breeze
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Thank you to sponsors
Networking
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• The future?

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The vision...

• 10 Dreams !!!!!

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Stop Press!!!!!

• DMO
• New hotels
• London Olympics 2012
• Yachting events
• Maritime Heritage Centre
• Watch this space..

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• It was hard to believe such a paradise existed
  in England
• Frank Barrett, Travel Editor, Mail On Sunday