Dont outspend your competitors Out think them

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(No Transcript)
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Dont outspend your competitorsOut think them!
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Lets talk advertisingit PUSHY!
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And then came Google!
Not since the advent of Television has there been
such a new and exciting advertising opportunity.
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Search allows your customer to PULL

• Todays consumers are now able to PULL
  information
• What they want
• When they want
• When a person uses the internet to search for a
  product or service, in a sense, they have
  actually walked into your showroom
• Highly motivated and qualified
• Already decided what they want
• They are PULLING information on who to buy from

They have JUMPED UP in line!
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Amazing Facts

• 70 of Americans consult the web before making
  buying decisions
• Today there will be over 250,000,000 online
  searches
• 43 of search engine users are seeking a local
  business where they can buy offline.
• Google search has increased 40.8 from last
  January
• 90 of buyers do not search beyond the first 3
  pages of search

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For Business

• Use Search
• Serve ads targeted specifically around a chosen
  set of keywords e.g. heating air conditioning
• Ranks ads based on a combination of both
  relevance and bid price
• Ads displayed on the Google page as sponsored
  links next to natural search results

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Search is Pull Advertising..
Ventrac text ad is displayed on Google search
results page under Sponsored Links
User clicks on the ad and is brought to the
relevant landing page
User types in send flowers on Google Search
Send Flowers

• Huge potential for generating leads from search
• Higher Quality of leads vis-à-vis Horizontals as
  you are present at the Moment of relevance
• Effective Cost per lead tracked by Google

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The Problem

• Research shows that consumers
• spend seconds on your
• home page and leave if they
• do not quickly see what they want.

98 out of 100 will leave!

We Show Them What They Came Looking For!
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Good Landing Pages Increase Conversions
Healthcare Management Course
Typical Website
Optimized Landing Page
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Post Click Marketing
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The Solution
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A/B Testing
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Email Welcome Program

• Auto-Respond
• Welcome 3 Days
• 7 Days

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Refer a Friend
Pass it on!
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Our Team Does it ALL!
Proprietary Technology
Monthly Reports and Analytics
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TRACKING SUCCESS
YOUR BUSINESS

• Where are my calls coming from?
• How many calls or forms were submitted/
• Listen to the calls are my sales people
  courteous, answering questions and MAKING SALES?
• Which landing page and offer is working the best?

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Reports
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Call Tracking
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In Summarywork the entire marketing cycle
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DOES IT WORK?
Gensco Results
SEM kicked in April and ended in May
Started SEM second week of August. Stats as of
Oct 15th
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• Thank you!

We appreciate your time