Agent Name, Agency

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LEADING EDGE MARKETING TOOLSWhat are they, how
to use them, and where to find them

• ltAgent Namegt, ltAgencygt
• ltAddressgt
• ltCity, State, Zipgt

For financial professional use only. Not for use
with the public. Long term care insurance is
underwritten by John Hancock Life Insurance
Company, Boston, MA 02117 LTC-5029 2/08
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Overview

• Consumer Marketing Tools
• Prospecting
• Presenting
• Closing the sale
• Producer Marketing Tools
• Training
• Recruiting
• How to utilize www.jhltc.com

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CONSUMER PROSPECTING MATERIALS
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Prospecting to different market segments

• Highlighting the need for LTCI
• Target market brochures (LTC-3301,3302,3303,3304
  )
• Prospecting letters (LTC-3782,3783,3784,3788)
• Print advertisements (JHAD701,702,704)
• Radio ads
• (JHAD709,710,711)

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Consumer prospecting A different approach

• Cost of Waiting Brochure (LTC-3054)
• Interactive LTC Quiz (LTC-3088)
• Consumer Reprint Articles

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Customizable self-mailers (non-product specific)

• Needs-based prospecting
• Postcard (LTC-3785)
• Mailer (LTC-3786)
• Customize with your name and contact information
  for direct response

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Customizable self-mailers for Leading Edge

• Postcards and letter focus on
• Affordability of LTCI (LTC-5786)
• Caregiver Support Services (LTC-5785)
• Introduction of Leading Edge (LTC-5071)
• Customize with your name and phone number
  fordirect response

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Prospecting via seminars with Leading Edge

• Boomer market seminar invites
• 8x11 flier (LTC-5851)
• 5x7 invite (LTC-5852)
• Print ad (JHAD705)

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CONSUMER PRESENTATION MATERIALS
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Consumer needs brochure

• Developing the need for LTCI
• Consumer Overview Brochure (LTC-3700) --
  Highlights the key benefits of LTCI

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Consumer product brochures

• Highlighting the product
• Leading Edge Product Brochure (LTC-5001
  GIO/LTC-5001-2 GIO) -- Details the products
  unique features and benefits

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Consumer brochures

• Highlighting valuable
• benefits and services
• Automatic InflationCoverage Brochure
  (LTC-5075GIO)
• Caregiver Services Brochure (LTC-5070)

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Consumer brochures

• Highlighting valuable
• benefits and services
• Advantage Provider Brochure (LTC-3069)
• Claims Experience Brochure (LTC-3068)
• Competitive Advantage Brochure (LTC-5181)
• Cost of Waiting Brochure (LTC-3054)

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Conveying the benefits of Partnership policies

• Partnership Consumer Supplement(LTC-3800)
• Explains Medicaid Asset Protection
• Provides a hypothetical example of how a
  Partnershippolicy can protect assets

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Closing the sale Application and Testimonial DVD

• Leading Edge Application Booklet
  (LTC-5720/LTC-5720-2)
• Single application that can be completed by
  couples/partners together or by a single
  applicant
• LTC-3032 Claims Testimonial DVD

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PRODUCER TRAINING AND SUPPORT MATERIALS
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Leading Edge producer training support

• Producer Guide (LTC-5510)
• Facts-at-a-Glance (LTC-5511 GIO)

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Leading Edge producer training support

• Collateral Guide (LTC-5732)
• Training Presentation (LTC-5516)

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HOW TO UTILIZE WWW.JHLTC.COM

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Ordering LTCI marketing materials Just a click
away

• Simplifies the material ordering process
• Improves order tracking and reporting
• Provides ability to customize and co-brand
  prospecting materials

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www.jhltc.com

• .

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Homepage
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(No Transcript)
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THANK YOU

• For more information please contact your local
  John Hancock representative