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Company Overview

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Internap is an Internet solutions company that provides The ... Service Providers (NSPs) and expending significant internal costs to manage those relationships. ... – PowerPoint PPT presentation

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Title: Company Overview


1
Company Overview
  • August 2007

2
The Internap Value Proposition
  • Internap is an Internet solutions company that
    provides The Ultimate Online Experience by
    managing, delivering, distributing and
    monetizing applications and content with
    unsurpassed performance and reliability.
  • With a global platform of data centers, managed
    Internet services, a content delivery network and
    content monetization services, Internap frees its
    customers to innovate their business and create
    new revenue opportunities.

3
Internap Facts
  • History
  • 10 years ago, Internap envisioned an Internet
    where data could be routed faster, more reliably
    and more accurately
  • Changed the way the Internet worked, introducing
    a patented technology that offers
  • Fully-redundant Internet connectivity and
  • Dynamic routing that intelligently routes around
    network congestion, poor performing links and
    disabled providers
  • Today
  • Headquartered in Atlanta
  • Key offices Costa Mesa, CA and Knoxville, TN
  • Trade on NASDAQ (INAP)
  • 3000 enterprise customers
  • 450 employees

4
Customer SamplingIllustrating key served markets
and applications
Financial Services
Retail
Technology
Media/Entertainment
Travel
Healthcare
5
Internap Service Point Locations
Seattle
Chicago
Denver
Toronto
Dallas
London England
San Jose
Boston
New York
Tokyo Japan
Philadelphia
Washington
Hong Kong
San Diego
Austin
San Francisco
Miami
Singapore
Los Angeles
Atlanta Corp Office
Phoenix
Sales Office Data Center
Houston
IP/Service
Sydney Australia
6
Internap Relevance Supporting Innovation
7
Internap Relevance Single Solution
  • Technology Challenges
  • Core IP networks sub-optimal (traditional
    solutions have proven inadequate)
  • New technology is dynamic and volatile
  • Media and application demands continue to
    increase
  • Accountability Challenges
  • Technologies are complex and time-consuming
  • Provisioning
  • Problem Resolution
  • Monetization Challenges
  • Network and application infrastructure must be
    aligned to support revenue generation and
    productivity
  • Leverage increasing quantity and quality
    requirements of content and content users

8
The Internap Value Proposition
9
Internap DifferentiatorsThe Ultimate Online
ExperienceTM
  • Internet Solutions Provider comprehensive suite
    of end-to-end solutions
  • Proprietary Routing Technology routes around
    network congestion, poor performing links or
    disabled providers
  • Monetization Solutions ability to capitalize on
    online assets and drive own business models with
    content management, reporting and monetization
    elements
  • Professional Services custom development,
    transcoding solutions and consultation expertise
    through a team of consultants
  • World-Class NOC single points of contact for
    direct customer access to network engineers

10
Colocation Services
  • Secure, reliable, redundant, data center
    services
  • Single-source for network infrastructure, IP
    and security
  • Managed Router
  • Remote Hands
  • Dedicated and reliable support with
    guaranteed service levels

Designed to maximize performanceand provide
stable and dependable data center infrastructure
11
IP ServicesPerformance IPTM Service
Network-Based Solution
  • Proprietary Intelligent Route Control Technology
  • Unparalleled Network Redundancy
  • Managed IP Network
  • 43 Service Delivery Points
  • 10G Connectivity Options
  • 100 Uptime Service Level Agreements (SLAs)
  • World-Class Customer Care

Proactively Monitored and Managed by Internap NOC
"What attracted us to Internap in the first
place was their optimized routing and their
ability to remove some of the unpredictability
of the Internet It was clear from our very
first meeting that Internap understood the space,
understood our problems and they were the right
people to partner with.
Frictionless Commerce
12
IP ServicesFlow Control PlatformTM Solution
  • Comprehensive Network Control and Visibility
  • Network performance improvement (average of 35
    latency improvement)
  • Automated control of bandwidth costs real-time
    balancing of cost/performance objectives
  • Detailed visibility into network, applications,
    traffic and destinations
  • Enables dynamic management of multi-homed
    networks
  • Premise / Customer Solution

Premise-Based Solution
"Since we installed Internap's Route Control
technology, we have more page views, more
click-throughs, more people buying, more of
everything. Orvis
13
Content Delivery NetworkCDN Services
  • Leverages Internaps Highly Diverse and Redundant
    Network
  • First in Flash
  • Content Delivery Services
  • Rich Media Streaming
  • Multi-Format Support (Flash, Windows, Real Media)
  • On-Demand / Live Event Webcasting
  • Managed Content Hosting
  • Media Storage and Replication
  • Comprehensive Reporting and Advanced Business
    Intelligence

VitalStream CDN Network
Internaps Flash technology and expertise in
content delivery makes it the perfect video
streaming provider for user-generated sites
Weve created a virtual community in which
Toyota hybrid fans can congregate, leaving the
websites service and monitoring in the capable
and reliable hands of Internap.
Saatchi
Saatchi LA
14
Advertising Services
  • Content Monetization Platform and Services
  • Ad Services
  • Audio / Video Gateway Ads
  • Synchronized Static or Flash Banner Ads
  • Dynamic Ad Insertion Based on Targeted Audience
    Demographics
  • Professional Services and Software Development
  • Customized Players
  • Platform / Application Integration

We believe the FastAim ad insertion product
from Internap will enable us to move to the next
level in precision targeting of streaming ad
delivery.
ABC Radio
15
Solution Integration and Support
  • Customization / Implementation
  • Professional Services
  • Visibility / Control
  • MediaConsole
  • Support
  • Network Operations Center

16
Professional ServicesHigh Quality Customer
Interaction
  • Professional Services
  • Fully-integrated implementation across Internap
    solution set
  • Service customization to meet customer
    application requirements
  • Comprehensive network assessment, analysis,
    planning and optimization
  • Media Delivery, Distribution and Integration
    Services
  • Accelerated change and ROI

17
MediaConsole PlatformInteractive, Modular
Customer Console
  • MediaConsole Platform
  • Real-Time Reporting and Advanced Business
    Intelligence
  • CDS and Streaming Customer Service Delivery
    Portal
  • Integrated Content and Ad Campaign Management

18
Network Operations CentersWorld-Class, Proactive
Customer Support
  • Network Operations Centers (NOCs)
  • Expert Network Engineering Staff
  • Global Visibility and Management
  • Empowered for Quick / Effective Issue
  • Resolution
  • Proactive Customer Updates and Alerts
  • 24x7x365 Across the globe

19
Internap RelevanceFreedom to Innovate
  • Secure Data / Applications Facilities
  • Rich Media Streaming and Delivery
  • Reliable, Resilient Connection to Customers
  • Maximizing Value of Content and Web Presence

20
Appendix 1Case Studies
21
Disney Case Study Entertainment
  • ChallengeDisney had a limited in-house IT team
    and lacked the technical expertise to allow them
    to easily integrate an interactive media
    experience into their websites.
  • SolutionDeveloped a seamless digital workflow
    solution with Content Delivery Services.
  • ResultDisney now has a simple process for adding
    content and trailers to their site, allowing
    online feature film marketing and advertising.

22
Spike TV Media
  • ChallengeSpike TV needed a solution to leverage
    streaming video in conjunction with its Video
    Game Awards (VGA) show. providing an avenue
    through which online viewers could interact with
    that content and even have a direct impact on the
    outcome of this popular awards show.
  • SolutionProfessional Services worked with Spike
    TV to develop a customized, highly interactive
    player for their site.
  • ResultInteractive portal that provided a
    near-seamless experience between TV and computer.
    MediaConsole reporting features gave insight into
    when traffic spikes were happening to draw a
    direct link to when commercials in the on-air
    broadcast were hitting.

23
Surfline.com Case Study Publishing Advertising
  • ChallengeSurfline.com wanted to use in-stream
    video advertising to generate revenue from 15
    million unique monthly visitors.
  • SolutionIntegrated 24/7 Real Media OAS
    advertisements directly into a customized Flash
    video player.
  • ResultAd revenue increased by 200 percent,
    resulting in a three-month ROI on the website
    upgrade.

24
NCsoft Case Study Online Gaming
  • ChallengeNCsoft needed to provide uninterrupted
    connectivity and instant response times all the
    time.
  • SolutionInstalled three Internap Flow Control
    Platform (FCP) devices.
  • ResultEnhanced significantly the end-users
    online gaming experience by minimizing latency.
    Provided fast, seamless and uninterrupted
    connectivity for hundreds of thousands of online
    gamers worldwide.

25
Atari Case Study Online Gaming
  • ChallengeAtari needed a turnkey solution to
    deliver extraordinary bandwidth to support its
    new online gaming environment.
  • SolutionIntegrated Internaps industry-leading
    route optimization technology and unique Private
    Network Access Point (P-NAP) architecture.
  • ResultThe multi-dimensional solution allowed
    Atari to create a more sophisticated,
    bandwidth-intensive Internet environment,
    enabling it, among other things, to launch its
    first web-based gaming product.

26
Salesforce.com Case Study Corporate
Communications
  • ChallengeSalesforce.com needed an easy way to
    communicate their complex product offering to
    prospective customers.
  • SolutionDeveloped a customized, highly
    interactive demo center for their site with
    Content Delivery Services.
  • ResultHighly interactive website with a demo
    center including video controls and chapters that
    contribute to bottom line sales.

27
Orvis Case Study Retail
  • ChallengeDepending on its online store to serve
    its rapidly expanding global customer base and
    function as its principal revenue source, Orvis
    felt powerless to manage or control the inherent
    challenges of the Internet.
  • SolutionInstalled Internap Route Control
    solution.
  • ResultExperienced a noticeable increase in
    online sales and is better able to manage the
    quality and cost of its e-tailing site.

28
Friendster Case Study Retail
  • Challenge
  • Friendster needed to manage its
  • continuously escalating monthly bandwidth costs
    and have a better picture of how its frequent
    software releases and applications traffic.
  • SolutionInstalled the Flow Control Platform
    (FCP) solution.
  • ResultImmediate elimination of all wasted
    bandwidth and network overage charges, saving the
    company 15,000 in the first month alone. It was
    subsequently able to reduce its engineering staff
    headcount, optimize usage of its available
    bandwidth and gain critical visibility into the
    minute-by-minute performance of its network.

29
Fry Case Study Technology
  • ChallengeFry was dealing with expensive
    contracts with multiple Network Service Providers
    (NSPs) and expending significant internal costs
    to manage those relationships.
  • SolutionImplemented Internap Performance IP
    solution.
  • ResultFry reaped significant savings in contract
    and opportunity costs.

30
Frictionless Case Study Technology
  • ChallengeFrictionless needed a cost-effective
    solution to mitigate the slow connectivity of the
    Internet and to better serve their customers
    worldwide without the expense of building out
    their own private network.
  • SolutionInternap Colocation, Performance IP and
    CDN services.
  • ResultProvided the speed, reliability, global
    connectivity and applications delivery required
    to serve its worldwide customer base.

31
Rackspace Case Study Technology
  • ChallengeRackspace needed a more intelligent
    and cost-effective route optimization solution
    than was available through the Internets BGP
    protocol.
  • SolutionInstalled Internap Flow Control
    Platform (FCP) solution.
  • ResultMajor increase in network performance,
    higher customer satisfaction and lower costs.

32
Appendix 2 Additional Slides
33
The Problem The Internet Is Inefficient
Traditional carriers do not guarantee performance
beyond their own networks
34
Todays Enterprise Network Challenges
The Problem Multi-homing is Sub-Optimal
increasing bandwidth does not change this
The complexity of managing IP Networks is
stalling the deployment of applications over the
network
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