Title: Company Overview
1Company Overview
2The Internap Value Proposition
- Internap is an Internet solutions company that
provides The Ultimate Online Experience by
managing, delivering, distributing and
monetizing applications and content with
unsurpassed performance and reliability. - With a global platform of data centers, managed
Internet services, a content delivery network and
content monetization services, Internap frees its
customers to innovate their business and create
new revenue opportunities.
3Internap Facts
- History
- 10 years ago, Internap envisioned an Internet
where data could be routed faster, more reliably
and more accurately - Changed the way the Internet worked, introducing
a patented technology that offers - Fully-redundant Internet connectivity and
- Dynamic routing that intelligently routes around
network congestion, poor performing links and
disabled providers - Today
- Headquartered in Atlanta
- Key offices Costa Mesa, CA and Knoxville, TN
- Trade on NASDAQ (INAP)
- 3000 enterprise customers
- 450 employees
4Customer SamplingIllustrating key served markets
and applications
Financial Services
Retail
Technology
Media/Entertainment
Travel
Healthcare
5Internap Service Point Locations
Seattle
Chicago
Denver
Toronto
Dallas
London England
San Jose
Boston
New York
Tokyo Japan
Philadelphia
Washington
Hong Kong
San Diego
Austin
San Francisco
Miami
Singapore
Los Angeles
Atlanta Corp Office
Phoenix
Sales Office Data Center
Houston
IP/Service
Sydney Australia
6Internap Relevance Supporting Innovation
7Internap Relevance Single Solution
- Technology Challenges
- Core IP networks sub-optimal (traditional
solutions have proven inadequate) - New technology is dynamic and volatile
- Media and application demands continue to
increase - Accountability Challenges
- Technologies are complex and time-consuming
- Provisioning
- Problem Resolution
- Monetization Challenges
- Network and application infrastructure must be
aligned to support revenue generation and
productivity - Leverage increasing quantity and quality
requirements of content and content users
8The Internap Value Proposition
9Internap DifferentiatorsThe Ultimate Online
ExperienceTM
- Internet Solutions Provider comprehensive suite
of end-to-end solutions - Proprietary Routing Technology routes around
network congestion, poor performing links or
disabled providers - Monetization Solutions ability to capitalize on
online assets and drive own business models with
content management, reporting and monetization
elements - Professional Services custom development,
transcoding solutions and consultation expertise
through a team of consultants - World-Class NOC single points of contact for
direct customer access to network engineers
10Colocation Services
- Secure, reliable, redundant, data center
services - Single-source for network infrastructure, IP
and security - Managed Router
- Remote Hands
- Dedicated and reliable support with
guaranteed service levels
Designed to maximize performanceand provide
stable and dependable data center infrastructure
11IP ServicesPerformance IPTM Service
Network-Based Solution
- Proprietary Intelligent Route Control Technology
- Unparalleled Network Redundancy
- Managed IP Network
- 43 Service Delivery Points
- 10G Connectivity Options
- 100 Uptime Service Level Agreements (SLAs)
- World-Class Customer Care
Proactively Monitored and Managed by Internap NOC
"What attracted us to Internap in the first
place was their optimized routing and their
ability to remove some of the unpredictability
of the Internet It was clear from our very
first meeting that Internap understood the space,
understood our problems and they were the right
people to partner with.
Frictionless Commerce
12IP ServicesFlow Control PlatformTM Solution
- Comprehensive Network Control and Visibility
- Network performance improvement (average of 35
latency improvement) - Automated control of bandwidth costs real-time
balancing of cost/performance objectives - Detailed visibility into network, applications,
traffic and destinations - Enables dynamic management of multi-homed
networks - Premise / Customer Solution
Premise-Based Solution
"Since we installed Internap's Route Control
technology, we have more page views, more
click-throughs, more people buying, more of
everything. Orvis
13Content Delivery NetworkCDN Services
- Leverages Internaps Highly Diverse and Redundant
Network - First in Flash
- Content Delivery Services
- Rich Media Streaming
- Multi-Format Support (Flash, Windows, Real Media)
- On-Demand / Live Event Webcasting
- Managed Content Hosting
- Media Storage and Replication
- Comprehensive Reporting and Advanced Business
Intelligence
VitalStream CDN Network
Internaps Flash technology and expertise in
content delivery makes it the perfect video
streaming provider for user-generated sites
Weve created a virtual community in which
Toyota hybrid fans can congregate, leaving the
websites service and monitoring in the capable
and reliable hands of Internap.
Saatchi
Saatchi LA
14Advertising Services
- Content Monetization Platform and Services
- Ad Services
- Audio / Video Gateway Ads
- Synchronized Static or Flash Banner Ads
- Dynamic Ad Insertion Based on Targeted Audience
Demographics - Professional Services and Software Development
- Customized Players
- Platform / Application Integration
We believe the FastAim ad insertion product
from Internap will enable us to move to the next
level in precision targeting of streaming ad
delivery.
ABC Radio
15Solution Integration and Support
- Customization / Implementation
- Professional Services
- Visibility / Control
- MediaConsole
- Support
- Network Operations Center
16Professional ServicesHigh Quality Customer
Interaction
- Professional Services
- Fully-integrated implementation across Internap
solution set - Service customization to meet customer
application requirements - Comprehensive network assessment, analysis,
planning and optimization - Media Delivery, Distribution and Integration
Services - Accelerated change and ROI
17MediaConsole PlatformInteractive, Modular
Customer Console
- MediaConsole Platform
- Real-Time Reporting and Advanced Business
Intelligence - CDS and Streaming Customer Service Delivery
Portal - Integrated Content and Ad Campaign Management
18Network Operations CentersWorld-Class, Proactive
Customer Support
- Network Operations Centers (NOCs)
- Expert Network Engineering Staff
- Global Visibility and Management
- Empowered for Quick / Effective Issue
- Resolution
- Proactive Customer Updates and Alerts
- 24x7x365 Across the globe
19Internap RelevanceFreedom to Innovate
- Secure Data / Applications Facilities
- Rich Media Streaming and Delivery
- Reliable, Resilient Connection to Customers
- Maximizing Value of Content and Web Presence
20Appendix 1Case Studies
21Disney Case Study Entertainment
- ChallengeDisney had a limited in-house IT team
and lacked the technical expertise to allow them
to easily integrate an interactive media
experience into their websites. - SolutionDeveloped a seamless digital workflow
solution with Content Delivery Services. - ResultDisney now has a simple process for adding
content and trailers to their site, allowing
online feature film marketing and advertising.
22Spike TV Media
- ChallengeSpike TV needed a solution to leverage
streaming video in conjunction with its Video
Game Awards (VGA) show. providing an avenue
through which online viewers could interact with
that content and even have a direct impact on the
outcome of this popular awards show. - SolutionProfessional Services worked with Spike
TV to develop a customized, highly interactive
player for their site. - ResultInteractive portal that provided a
near-seamless experience between TV and computer.
MediaConsole reporting features gave insight into
when traffic spikes were happening to draw a
direct link to when commercials in the on-air
broadcast were hitting.
23Surfline.com Case Study Publishing Advertising
- ChallengeSurfline.com wanted to use in-stream
video advertising to generate revenue from 15
million unique monthly visitors. - SolutionIntegrated 24/7 Real Media OAS
advertisements directly into a customized Flash
video player. - ResultAd revenue increased by 200 percent,
resulting in a three-month ROI on the website
upgrade.
24NCsoft Case Study Online Gaming
- ChallengeNCsoft needed to provide uninterrupted
connectivity and instant response times all the
time. - SolutionInstalled three Internap Flow Control
Platform (FCP) devices. - ResultEnhanced significantly the end-users
online gaming experience by minimizing latency.
Provided fast, seamless and uninterrupted
connectivity for hundreds of thousands of online
gamers worldwide.
25Atari Case Study Online Gaming
- ChallengeAtari needed a turnkey solution to
deliver extraordinary bandwidth to support its
new online gaming environment. - SolutionIntegrated Internaps industry-leading
route optimization technology and unique Private
Network Access Point (P-NAP) architecture. - ResultThe multi-dimensional solution allowed
Atari to create a more sophisticated,
bandwidth-intensive Internet environment,
enabling it, among other things, to launch its
first web-based gaming product.
26Salesforce.com Case Study Corporate
Communications
- ChallengeSalesforce.com needed an easy way to
communicate their complex product offering to
prospective customers. - SolutionDeveloped a customized, highly
interactive demo center for their site with
Content Delivery Services. - ResultHighly interactive website with a demo
center including video controls and chapters that
contribute to bottom line sales.
27Orvis Case Study Retail
- ChallengeDepending on its online store to serve
its rapidly expanding global customer base and
function as its principal revenue source, Orvis
felt powerless to manage or control the inherent
challenges of the Internet. - SolutionInstalled Internap Route Control
solution. - ResultExperienced a noticeable increase in
online sales and is better able to manage the
quality and cost of its e-tailing site.
28Friendster Case Study Retail
- Challenge
- Friendster needed to manage its
- continuously escalating monthly bandwidth costs
and have a better picture of how its frequent
software releases and applications traffic. - SolutionInstalled the Flow Control Platform
(FCP) solution. - ResultImmediate elimination of all wasted
bandwidth and network overage charges, saving the
company 15,000 in the first month alone. It was
subsequently able to reduce its engineering staff
headcount, optimize usage of its available
bandwidth and gain critical visibility into the
minute-by-minute performance of its network.
29Fry Case Study Technology
- ChallengeFry was dealing with expensive
contracts with multiple Network Service Providers
(NSPs) and expending significant internal costs
to manage those relationships. - SolutionImplemented Internap Performance IP
solution. - ResultFry reaped significant savings in contract
and opportunity costs.
30Frictionless Case Study Technology
- ChallengeFrictionless needed a cost-effective
solution to mitigate the slow connectivity of the
Internet and to better serve their customers
worldwide without the expense of building out
their own private network. - SolutionInternap Colocation, Performance IP and
CDN services. - ResultProvided the speed, reliability, global
connectivity and applications delivery required
to serve its worldwide customer base.
31Rackspace Case Study Technology
- ChallengeRackspace needed a more intelligent
and cost-effective route optimization solution
than was available through the Internets BGP
protocol. - SolutionInstalled Internap Flow Control
Platform (FCP) solution. - ResultMajor increase in network performance,
higher customer satisfaction and lower costs.
32Appendix 2 Additional Slides
33The Problem The Internet Is Inefficient
Traditional carriers do not guarantee performance
beyond their own networks
34Todays Enterprise Network Challenges
The Problem Multi-homing is Sub-Optimal
increasing bandwidth does not change this
The complexity of managing IP Networks is
stalling the deployment of applications over the
network