Football in Australia, Reforming the Game

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Football in Australia, Reforming the Game John
OSullivan
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Football is the Worlds game

• Over 250 million people playing the sport across
  the globe
• Australias biggest participation sport,
  including fastest growing sport for girls
• Largest mass entertainment portfolio of any sport
  globally

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In 2003, Football in Australia faced several
changes
Where we were

• Sub-standard National Soccer League
• Lack of success and visibility at the National
  Team level
• Membership of FIFAs smallest Confederation
  (Oceania)
• Limited media exposure and profile
• Lack of credibility reputation

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From 2004-2006 fundament reform took place
Where we were

• New Leadership Frank Lowy, John ONeill and Ben
  Buckley
• Definition and creation of new brand
• Establishment of the Hyundai A-League
• Qualification for the 2006 FIFA World Cup
• Membership of Asian Football Confederation

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6 years on we have reformed Football in Australia

• Established new governance model
• Financial Sustainability revenue grown from
  26m in 2005 to 97m in 2009
• The Qantas Socceroos ranked 24th in the world
• Established the Hyundai A-League - average crowd
  of 13 000 people per game
• Launched Westfield W-League
• National Football Development Plan
• Membership of the Asian Football Confederation
  fastest growing football region in the world

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it is safe to say that one sport has never
before crossed social groups and ethnic
communities, uniting the elderly immigrant man
from Asia to the toddler in Alice Springs. Its
stretch connects the banker in Martin Place to
the farmer in North Queensland. Courier Mail,
28 June
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We are now in a position to bid to host the
Worlds largest sporting event the World CupTM

• Its the greatest show on earth
• in the
• worlds greatest playground

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FIFA is Footballs governing body across the
world with 208 national member associations

• FIFA has 208 member associations (nations)
• FIFA has six confederations
• Europe (UEFA)
• Africa
• South America
• Central / North America
• Oceania
• Asia
• FIFA World Cup is the finals or culmination
  of a 2-3 year qualification process of all 208
  countries
• comprising 32 nations

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The FIFA World Cup is the biggest sporting event
in the world
2006 FIFA World Cup -Germany
2010 FIFA World Cup -Africa

• 2 million international visitors
• 19,000 accredited media
• 325,000 corporate hospitality visitors
• 860 guests of state
• 85,000 jobs created
• 26.3 billion cumulative television audience
  worldwide

• Estimated cumulative television audience of 40
  billion

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Why is Australia bidding?
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Why is Australia bidding?
Key Economic Benefits
Hosting the 2017 FIFA Confederations Cup and
2018 FIFA World Cup in Australia is projected
to produce significant positive economic impacts
5.3 billion boost to GDP
1.5 billion net tax revenue received by
Government
Cumulative employment of 74,000 full time
equivalent jobs
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Why is Australia bidding?
Key Social Benefits
Qualitative, intangible impacts are also expected
as a result of hosting the 2018 or 2022 FIFA
World Cup
Image enhancement and positive branding of
Australia and host cities
Motivating and inspiring children and promoting
healthy living
Creating a legacy for the Australian community
and delivering environmental improvements
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Why is Australia bidding?
Key Football Benefits

• FIFA
• Minimal delivery risk
• Strengthening communities internationally
• Alignment with FIFAs strategic pillars
• AFC OFC
• Enhancing Asia's position in world football
• Developing football in Asia-Pacific
• A festival of football in Asia for the world
• Australia
• Increasing participation in the game
• Enhancing facilities for participants
• Growing the profile of football nationally

Develop the Game, Touch The World,Build a
Better Future
The Future is Asia
To be the sport of first choice for Players
Fans
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Winning the bid would deliver unprecedented
benefits to Australia
Benefits to Australia

• 1.2 million international visitors
• 247,000 interstate visitors
• 3.9 billion in direct expenditure
• 74,000 full time jobs
• 5.3 billion positive impact on GDP
• Numerous nation building benefits

Source Monash University / PwC study
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Our competitors are spread across the globe
Europe, USA and Asia
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However, we believe Australia can deliver a
unique and successful bid

• A World Cup for three continents
• Asia the fastest growing region in world
  football
• Oceania
• Australia
• Australia offers a safe pair of hands in
  hosting a major event
• Australia has the capacity and expertise to have
  the right infrastructure in place
• Australia is a great place to visit and we
  welcome the world

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We have a 4-pronged strategy
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Bid Strategy International Politics and
International Football Development
International Politics
International Football Development

• Targeted lobbying of FIFA ExCo members and other
  influential members of the international football
  community

• Enhancing the development of football in key
  communities and creating lasting international
  relationships

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Bid Strategy Communications and Events and
Technical
Communications and Events
Technical

• Exceeding FIFAs technical requirements eg
• Stadiums
• Accommodation
• Government Guarantees

• Create, build and maintain momentum
• International relations
• Gradual domestic build-up

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In two words
Decision Day December 2, 2010
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An Australian bid needs your support

• Join the bid at www.australia2018-2022.com.au
• Support your local Hyundai A-League club as
• A member
• A sponsor
• Corporate hospitality
• Purchase licensed bid product
• Online channels
• Retail channels

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