Methods of Persuasion in the Media

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Methods of Persuasion in the Media
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Bandwagon

• An advertisement that encourages a consumer to
  buy or do something because EVERYONE is doing
  it, and you should too.

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Bandwagon

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Fear

• Making the audience feel that if they do not buy
  a certain product or vote a certain way,
  something bad will happen to them.

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Fear
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Testimonial

• Usually, an advertisement in which a person
  (sometimes famous) uses or talks about using a
  product or company.

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Testimonial
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Appeal to Authority

• Using trusted or expert figures (can be famous,
  usually not) to sell a product or service.

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Appeal to Authority
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Appeal to Authority
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Plain Folks

• When a product or candidate appeals to the
  average man/woman on the street

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Plain Folks
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Glittering Generalities

• An advertisement that makes exaggerated claims
  and vague promises, tries to make the product
  sound flawless, without facts to support them

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Glittering Generalities
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Name-Calling

• Name-calling tries to make a product, company,
  person, or idea sound BAD.
• (The opposite of Glittering Generalities)

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Name-Calling
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Red Herring

• Something that distracts the audience from
  negative aspects of the product, idea, or person.

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Red Herring
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Loaded Words

• Words that are opinions, but are stated as facts.

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Loaded Words