University Relations with Industry and Society

1
University Relations with Industry and Society

• Projects with Partners
• Community Projects
• Industrial Projects
• University Support
• Companies, Startups
• Technology Transfer Services
• Industry Support
• Dual Education
• Funding, Governing bodies
• Ulrich D. Holzbaur, Aalen University of Applied
  Science, Germany

Uni-ver-sity
Society
Industry
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University projects

• general considerations
• partners

3
University Projects with Partners

• Joint Projects
• Mutual benefit for University (professor,
  organization, students) and partners
• Students do the projects - real world hands on
  experience
• University reputation and partnership
• Professor practical experience, training
  success, reaching targets
• Partners projects bring innovative results and
  new ideas

University
Professor
Students
Industry
Society
Project
4
Universities and Cooperations

• University as an institution
• Legal body
• Owes the resources
• Pays their staff
• formal cooperation based on an agreement
• Members of the university
• cooperation between persons
• joint projects
• consultancy
• teaching
• research
• honorary work

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Who is THE university?

• The university as an institution that owes the
  resources and pays their staff. It takes action
  according to the decisions of its boards but is
  also a self-organizing system.
• The members of the university they have an
  impact that is independent from the formal role
  in the university and they also have a life
  outside this institution.The most important ways
  of support are education, research and direct
  support.

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Community Projects

• Projects with Community / Society/Government
• Projects with industry and joint projects

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Community and University
University Departments
Administration Agenda 21 Police/
Security Environment Schools
City County Region Land
Staff Students
8
Science and politics two separate worlds?

• Science is based on facts
• objective data
• reproducible conclusions
• Political decision making is the art of the
  feasible
• governing body
• majority decision

9
Community and government a fractal structure

• Germany
• federalistic system with concurrent legislation
• several levels of decision making within
  government
•        EU (15-gt 25 -gt27 states, 375 -gt 450
  )       state, federal republic BRD (with 16
  Länder)       province, federal state Länder
  (Baden-Württemberg, 20)       district
  (Regierungsbezirk Nordwürttemberg about ¼ of
  Ba-Wü)        region (Ostwürttemberg
  Ostalbkreis plus another county)       county
  (Ostalbkreis 300)       city (Aalen
  66)       quarters, villages, suburbs
• Chambers of commerce/ trade and associations
  (business, tourims, sports ) are organized on
  similar - but not identical - structures.

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Examples for cooperationcity projects

• City marketing and development
• studies for city management
• Status, image analysis, concept development
• City Event Management

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Examples for cooperationsecurity and protection

• Research on security feeling and causes of fear
• population survey (15000 questionnaires, 4500
  responses)
• expert interviews
• cooperation with police city administration
• polls to test the validity and acceptance of the
  main survey
• detailled analyses as a consequence
• Survey on the protection of juveniles from
  aclohol abuse
• according to the law for the protection of the
  youth
• Instruction of personnel al point of sales

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Examples for cooperationcommunity projects

• Barrier-free tourism
• support by students teams for the status
  analysis of Aalen City with respect to
  handicapped peoples mobility.
• Joint project on implementing a barrier free city
  as a contribution to tourism development

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Examples for cooperationcommunity projects

• Energy saving
• Energy saving in habitation and living
• Thermography analysis
• Quality and environmental management system
• Non Profit Organisations (NPO)
• Public utility companies e.g. EMS WWW for a
  sewage plant
• Joint implementation of EMS (convoy)
• EMS in parishes and kindergartens.

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Examples for cooperationRegional Marketing

• Regional Marketing and development of a regional
  brand
• green tours to promote local tourism and direct
  marketing for farmers
• Study for a regional brand
• Suppport for the decision making process
• Virtual Regional Mall
• Regional Tourisms
• Event orientation

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Examples for cooperationLocal Agenda 21

• Support of the youth newspaper edited by
  juveniles for juveniles
• providing infrastructure and training
• Agenda Group for renewable resources and energy
  saving
• Local Agenda 21
• Initiation, Infrastructure
• Support on structural decisions
• Industrial Environmental Management
• Initiation of Auditing Convoy (for companies in a
  city)
• LA 21-Activities (schools, teachers)
• Suburban development
• Landscape protection
• Networking for labour-seeking juveniles

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Examples for cooperationNPO and SME

• Funding, marketing, management, envrionmental
  protection
• sports clubs
• tourism
• SMME (Small, Medium and Micro Enterprises)
• Study on skills and know-how needed by local SMME
• Support for management, accounting and
  technological aspects for local enterprises,
  especially for SMME
• quality and environmental management for NPO and
  SMME

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Project Benefitsand Problems

• Students Skills
• Practical Problems, know the future political
  environment
• Influence the decisions and future development
• Community/ Government benefits
• Problems are analyzed and researched
  methodically, solutions they are assessed
  independently, future activities are analyzed
  holistically.
• Projects that require specialized skills or
  planning competence are addressed. With a
  students project, local authorities also buy
  into the skill and knowledge of the supervisor.
• Professionalism
• mutual perception
• professionalism vs. honorary work
• Competences of government and councils

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University Support for industry, innovation and
startups
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Industry and Entrepreneurship University support

• Support
• Innovation
• Entrepreneurship
• supporting structures and methods
• sustainable development of
• Industry
• Society and environment
• education, research and direct support.

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Education

• Overall effect for society
• Teaching of knowledge and facts
• Skills and attitudes
• In order to encourage innovation and
  entrepreneurship, adequate methods of teaching
  and training are necessary.
• Projects
• Planning games

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Curricula

• University training is highly model-oriented
• Curricula should be based not only
• On a short-termed training towards what
  industry wants now but also
• On a long-termed and basic education towards
  what society needs in the future
• On the ability to adapt to future ideas and
  paradigms

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Projects and Planning Games

• Students projects
• didactical competence
• project management experience
• Preparative work
• Aspects
• challenging project opportunity to learn
• successful projectvisible resultpositive
  feedback

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Research and Development

• Creating knowledge
• Efficiently
• Effective
• Project management
• Research and development
• Innovation
• Enabler to support innovators
• Encourage entrepreneurs from inside
• Enabler to help companies outside the campus

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Direct support and consulting

• Basic and applied research pre-competitive
  general knowledge
• Direct support of innovators and entrepreneurs
  from a university is the most direct and most
  obvious measure.
• Access to basic research results in a
  transferable way
• Creating and transferring immediately needed
  (competitive) know-how
• Consultancy
• Types of support for innovators and entrepreneurs
• training of specialised skills and knowledge
• projects with students (thesis, practical
  semesters, projects)
• institutes of applied research, competence
  centres and Transfer Centres
• privately run activities of professors,
  assistants and students e.g. own companies

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Networking and funding

• Access to
• Information, Partners
• Resources
• Personnel
• Innovator
• Information
• Supporting partners
• Entrepreneur
• Potential customers
• Investors
• University support by
• Networks
• Platforms

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Transfer of knowledge to industry and government
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Framework for Technology Transfer(environment,
conditions, players)

• organizations
• Universities education, development, research
• Research institutes (FHG, GMD ..)
• Industry
• NGO, NPO institutions (private unions e.g.
  PEGASUS, chamber of commerce, ..)
• Steinbeis Network
• Types of programmes
• privileged partner (one partner)
• pre-market project, publication
• research projects

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Research at AAUAS

• IaF - Institute of Applied Research
• Production Technology
• Foundry, Automation, Rapid Prototyping
• Organisation/ Management
• Materials Science
• Polymer, Metals, Compounds
• Optics
• Laser, Microscopy, Med/ Biological Applications,
  Image Processing
• Chemistry
• Other Institutions (Media-Lab, CAD/CAM, EDA, )
• Individual Research, Other Sources of Support

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Types of Technology Transfer

• Education
• Students in the Framework of their thesis
• Institutes
• institute of applied research (production
  technology, laser )
• centres (CAD, EDA )
• training institutions
• citizens engagement e.g. Agenda 21
• privately run activities of professors,
  assistants and students
• Steinbeis Transfer Centres / STW
• 600 STC worldwide
• 11 STC around AAUAS

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Transfer via students thesis

• Thesis in cooperation with industry

University Examination Prof supervising the
thesis is part of his regular job
Companyhave some problem to solve. Pay the
student
Student Scientific work Problem solving
Severe legal restrictions
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functions/ institutions within STW

• STW structure
• activity of ministry of commerce
• decentralized
• self financing (no external funding)
• StW central unity, Stuttgart
• STC types
• each of the 400 STC is different
• coordinating (technical consulting for the whole
  university)
• broad spectrum of knowledge (several professors)
• special knowledge
• central services STCs Stuttgart
• Projects
• project manager staff (own, university, free,
  external, students)

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STW Steinbeis Foundation

• Services Consultancy Services, Research and
  Development, Evaluation and Expert Reports,
  International Technology Transfer, Training and
  Further Education, Steinbeis University Berlin
• Transfer Network 565 Steinbeis Transfer Centers
  (STC) and subsidary companies as well as
  cooperation and project partners in over 47
  countries
• Competence in all fields of technology and
  management
• Customers more than 10,000 per year companies,
  organisations of all sizes and areas of business,
  individuals
• Projects more than 20,000 per year
• Staff of over 4,000 including professors,
  permanent staff, project-based staff

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STCrelation to the university

• own rooms/ machines/ software or rent from
  university
• own personnel of shared (rent or side jobs)
• clearly separate between university and Steinbeis
• tasks
• time expenses, material
• personnel (staff, students)
• machines, rooms, software

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Steinbeis Transfer Centers in Aalengeneral

• STC Technical Consulting - AWFE
• Center for industry-oriented research and
  development
• Engineering (electronics, mechatronics, optics,
  construction, image processing, IR
  thermographical analysis)
• Software and systems development
• Technology oriented management
• STC Applied Management
• management and organisation, quality,
  environmental management
• project management, development project
  organisation
• Marketing, logistics, business informatics,
  software

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Steinbeis Transfer Centers in Aalenspecialized

• In the following areas
• Polymer technology (molding), polymer engineering
• Metals foundry, die casting, materials science,
  surface technology
• Ophthalmology
• Image processing, applied informatics
• Testing institute for floor panels
• Automation (robotics, sensorics, telemetry,
  telecommunication)
• Production planning

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Typical STC projects ofTechnical STC

• Evaluation of products and procedures
• Technical
• Compliance
• Simulation
• FEM
• Image analysis, pattern recognition
• quality control
• production
• Development of new methods especially in
  production and technology
• www.steinbeis-aalen.de

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STC Technical Consulting

• Basic Idea
• To bring the competence of the staff and labs in
  all technical areas to the market.
• To help Industry in technical problems via
  research and development
• To provide access to the labs of the University
• Schools of
• Mechanical Engineering
• Mechatronics and Optics
• Electronics and Informatics
• Chemistry
• www.awfe.de

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STC Applied Management

• Basic Idea
• To bring the competence of the staff of the
  School of Economics to the market.
• To help Industry and Community via consulting,
  applied research and concept development
• Departments of
• Engineering Management
• International Management
• Economics for Small and Medium Enterprises

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STC Applied ManagementProjects

• Support for SME in the assessment, selection,
  implementation, development and implementation of
  information systems
• Development of marketing and branding strategies
  for SMEDevelopment of a regional marketing and
  branding strategy
• Logistics and layout planning
• injection molding plant
• Environmental Management System for SME
• Training and consultancy for the implementation
  of project management (plus project management
  software) within companies and local government
• Support (via GTZ) of South African DACST in
  implementing a technology transfer structure for
  ZA universities (-gt Tshumisano)

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summarymutual relations based on reliabilty and
trust
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Industry Support für University

• Practical placements and cooperative projects
• Governing bodies and sponsoring

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Internships

• Obligatory part of degree courses
• Under supervision of university
• OldDiplom 2 internships in 3. and 6. semester
• New
• Bachelor 1 internship in 5. semester
• Master none (Students without practical
  experience may have an internship as a
  prerequisite. This will also give students from a
  theoretical university a sum of 613 10
  semesters).
• Duration 6 month
• Contract student company university
• Report

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Teachers / Instructorsfrom industry

• 10 - 20 of teaching staffhigher percentage in
  head count
• 2 8 hours a week
• 28 p.h.
• teachers, consultants, people in parental leave
• staff from industry

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Donated Professorships

• Sponsored by companies for 5 or 10 years
  afterwards, professorship is financed by the
  state of Baden-Württemberg
• Sponsored Professorships (chairs) at AAUAS
• Optics Carl Zeiss Opto-Engineering
• Informatics Agilent Database Development
• Informatics IBM Catoosee Media Informatics
• International Management Berner direct Customer
  Relationship Management
• Business SMME Kreissparkasse Ostalb Business
  Start-Up
• Mechanical Engineering Mapal, Alfing, RUD Shape
  Cutting Technology
• Mechanical Engineering Voith Automotive
  Engineering

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Committees of AAUAS

• Senat senate (university parliament)
• elected members rectorate deans)
• Hochschulrat supervisory board
• 6 external members, 5 internal members
• External members come from
• city lord mayor
• Industry CEO
• Chamber of commerce
• Internal members should represent all levels of
  staff, students, women,
• Kuratorium consulting committee of FH Aalen
• 28 members
• Industry, public administration etc.

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summarymutual benefits

• University (faculties, members, staff)
• and Community and Industry