Role of Communication to narrow Gender Gaps: Bangladesh

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Role of Communication to narrow Gender Gaps
Bangladesh

• Facilitator
• Khairuzzaman Kamal
• Executive Director
• Bangladesh Manabadhikar Shangbadik Forum

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Misconceptions about the Process of Communication

• Communication is a panacea
• Communication can break down
• Communication encompasses a specific set of skills

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The Ultimate Goal of Communication

• Understanding despite ambiguity

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What is understanding dependent upon?

• Situational contexts
• Cultural assumptions
• Age
• Gender
• Social Status

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Important Considerations

• Different audiences and situations require
  different communication strategies
• People are aware of this to varying degrees
• Effective communicators are very aware and behave
  accordingly
• Effective communicators are highly valued
• all over the world.

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Why is defining communication difficult?

• Each definitions represents a different approach
  to the field.
• Each definition represents a different approach
  to scholarly values

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Communication

• A social is a process in which individuals
  employ symbols to establish and interpret meaning
  in their environment.

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5 Key Terms in the Definition

• Social
• Process
• Symbols
• Meaning
• Environment

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Intentionality Debate

• Is all behavior Communication?

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Models of Understanding

• Communication theorists create models
• Model- a simplified representation of complex
  interrelationships among elements of
  communication processes that allow us to visually
  understand a sometimes complex process.

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Linear Model - Communication as Action

• Source
• Message
• Receiver
• Channel
• Physical or Psychological Noise

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Interactive Model

• Listeners respond to speakers
• Key feature - feedback
• Personal fields of experience
• Limitations

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Transaction Model

• Simultaneously sending and receiving of messages
  in a communication episode
• Cooperative process
• Influenced by past experience
• Includes both verbal and non-verbal elements
• Meanings negotiated
• Meanings contextual

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Dark Side of Communication

• Negative communication
• Why worry about it?
• Theory construction
• Personal empowerment

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Ethics and Communication

• Ethics - the perceived rightness and wrongness of
  an action or behavior
• Socially influenced
• Guidelines

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Mass Media

• Print Media
  
• Electronics Media
• Traditional Media
• Internet-Media

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Role of Media on Gender

• Creating Awareness
• Increasing Knowledge about Gender issues
• Developing understanding of the underlying the
  issue
• Creating a Supportive Environment with full
  protection of their Human Rights
• Advocating appropriate individual and community
  responses to the problem

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Responsibilities of Media

• Being Accurate
• Respecting Privacy
• Being Relevant
• Avoiding Sensationalism

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Gender Reporting

• Positive Responsive Reporting
• Emphatically Feature/Article/Case Study
• Emphatically Editorial/Sub- Editorial
• Positively Letter Published
• Create Public Opinion
• Message Disseminations/Interview

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TV Reporting

• Produced and Telecast Feature/ Drama/Talk Show
• Arrange and Telecast Discussion
• Telecast Expert/GO/NGOs Opinion
• Interview Civil Society/ Human Rights
  Activist/Intellectua
  l/ Star Personality
• Positive Coverage
• Message Disseminations