PORSCHE BOXSTER

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PORSCHE BOXSTER
COREY VAN DER WAL MULTIMEDIA 9-4
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INTRODUCTION

• Porsche is an organization associated with
  quality and performance.
• This reputation has been built not only by the
  actual product Porsche builds (the Porsche 911
  and the Porsche Boxster), but also by the image
  its marketing has created.
• Specifically, Porsche wishes to create the image
  of the Boxster as a sporty, comfortable, fun to
  drive car which is built with attention to detail
  and a respect for its history.

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FROM NOW TO THEN

• One of Porsches ways of creating an image of
  quality is its constant reference to its
  beginnings
• By talking about its origins, Porsche creates the
  image of an established, well maintained and
  quality company

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ATTENTION TO DETAIL

• Porsche does not shy away from showing close up
  pictures of the interior and exterior of the car
• By doing so, they show they have nothing to hide,
  because they have paid attention to detail

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SPORTY CARS

• To differentiate, the Boxster is described and
  depicted as more the type of car that one can
  really have fun driving.
• To achieve this, Porsche purposely adds more
  amenities onto the Boxster, making it more of a
  comfortable car and its pictures and adds
• In one add, Porsche describes what the ride of a
  Porsche Boxster feels like as a What a dog feels
  when the leash breaks.

• The Porsche Boxster is a roadster meaning that
  it is meant for different audience than for the
  purely performance-based 911

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COMFORT

• Porsche Boxsters are sporty, yet comfortable car
• Porsche makes readily available pictures of the
  interiors of the car
• Each interior is complete with as many
  accessories as possible, such as leather seating
  and CD players

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COMPARICLUSION

• Ford attempts to market the actual car rather
  than an image for the Mustang. The simple design
  of the web pages stresses the power and comfort
  of the car, rather than a particular lifestyle
  that one might live if driving it. The company
  clearly tries to market the car to the middle
  class young male looking for a fun ride.
• Porsche is a company which does not try to awe
  you with fancy pictures, but would rather stick
  to numbers and statistics, appealing to the
  consumer who does not have time for bull. This
  tries to appeal to a higher class crowd that
  associates with the class of Porsche.

• BMW Roadster is a car that is easily compared to
  nature. It is designed to connect the owner to
  nature. It is significantly similar to surfing.
  The speed compares to wind surfing, the power is
  compared to the awesome power of the waves, and
  the design is compared to tropical aquatic life.
  It gives the owner a sense of freedom.
• Honda tries to do everything and please everyone.
  It describes the S2000 as an amazing race car, a
  luxurious high class automobile, a top of the
  line breakthrough in technology, and just a plain
  fun car to drive. Its image is that this car
  would be the right choice for anyone.

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COMPARICLUSION THE VERDICT

• THE CLASSY CARS
• Porsche Boxster
• And
• BMW Roadster
• These cars do everything they can to make
  themselves seem like classy cars that bring with
  them a certain status in society. In order to do
  so, they show attention to detail and try to awe
  you with pictures of their stunning engines and
  their comfortable interiors.

THE FUN CARS Ford Mustang And Honda S2000 These
cars are less expensive, but still powerful.
These cars are for the buyer who does not need
their car to be a status symbol, but still want a
powerful, fun to drive car.