also trading as

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• also trading as
• Capricorn Coast Chamber of Commerce
• Visitor Information Centre Summit 2006
• Thursday 3rd August 2006
• Halls Gap, Victoria

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Managing Up making the most of your VIC

• How the CCTO Managed Up
• VIC Milestones
• Funding of VICs in Queensland
• VIC Profile
• Promotional Partners
• Grants Achievements
• Conference Bids
• Committee Involvement
• Membership Levels and Dual Membership

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Milestones of the CCTO

• The CCTO registered as an Incorporated
  Association in Sep 1986
• The VIC was opened Christmas 1988
• First full-time Manager employed in Jan 1996
  May 2006 (10 ¼ years)
• Four part/fully funded trainees/casual admin.
  short term
• Feb 2005 Chamber of Commerce officially
  represented by CCTO
• March 2005 VIC supervisor appointed (2nd
  full-time employee)

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How are we funded?

• Yearly Income 2005/06 (exl. GST)
• 60,000 Membership (of which 40,000 is CCTO and
  20,000 is transferred to our RTO, Capricorn
  Tourism for dual Membership) we currently have
  180 financial members
• 60,000 Livingstone Shire Council
• 25,000 Commission on Sale of Accommodation,
  attractions tours (250,000 gross)
• 20,000 Cash Corporate Sponsorship
• 6,000 Other promotional activities (e.g.
  Visitor Guide)
• 5,000 Sale of Souvenirs in VIC
• TOTAL INCOME (OPERATING BUDGET) IS 156,000
• Yearly Expenditure
• 80,000 Wages On-costs 2 full-time staff
  General Manager VIC Supervisor
• 20,000 On-costs (work vehicle lease/expenses,
  superannuation, workers comp., FBT etc)
• 35,000 VIC operating costs (office, rates,
  phone, maint, insurance, audit etc)
• 15,000 Promotions, advertising, marketing
• TOTAL EXPENDITURE IS 150,000

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VISITOR INFORMATION CENTRE

• 24,000 visitors pa
• Thousands emails phone enquiries
• 250,000 gross bookings local product
• Website up to 20,000 hits per month
• Volunteer/staff famils to members product
• Capricorn Coast Visitors Guide 3 editions each
  year (90,000 copies)
• Events Support
• calendar, letters of support

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Yearly Travel Shows

• Travel Shows
• Brisbane - Qld Rail 1 day Feb(no longer attend
  this)
• Adelaide 6 days Feb (no longer attend this one)
• Sydney 10 days April
• Melbourne 7 days April
• Sanctuary Cove 3 days May (with KBM)
• Brisbane 7 days June

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Travel ShowsTop left Adelaide Caravan, Camping
Touring Show Feb 2004 36,000 visitorsTop
right Brisbane Qld Rail Travel Show Feb
2004Below Melbourne Caravan, Camping 4WD
Supershow April 2004 45,000 visitors
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Travel Shows Brisbane C/C 4WD Fishing Supershow
June 2004 80,000 visitors
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Promotional Partners

• In conjunction with our RTO, Capricorn Tourism
  and Tourism Qld, we work with
• Airline companies Qantas, Qantaslink, Virgin
  Blue, Jetstar ( inflight magazines)
• Latest Bombardier Q400 Qantaslink aircraft named
  Yeppoon
• Television Travel Shows Getaway, Great
  Outdoors, Qld Escapes, PFTC
• Visiting Journalists
• Tourism Publications AAA/RACQ, Jasons, Highway
  guides, Hema Maps etc

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• Recent Grants and achievements
• 17,600 1 year Certificate III Business Admin.
  Trainee 2004
• Trainlink Launch (Qld Rail Youngs Buses)
  Dec 2003
• 255,000 VIC extension Shellworld Yeppoon
  July 2004 RPP, ACC Federal Funding
• (partnership Keppel Bay Shell Club, CCTO LSC)
• Obtaining Travel Agency Licence Level Four May
  2004
• 26,532 Community Responsive Training Program
  DET, State Funding Free business accredited
  training to 17 CCTO members
• (in partnership with Learning Network Qld and
  LSC) we will keep a 10 commission fee to
  assist in our operating budget
• 17,600 1 year Certificate III Business Admin.
  Trainee 2005 DET
• 17,600 1 year Certificate II Business Admin.
  Trainee 2006 DET

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• SHELL WORLD YEPPOON
• 20,000 Shells

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Recent Achievements

• Successful Conference Bids
• 2005 ULGA 150 delegates
• 2005 ICTC 500 delegates
• 2005 National Fishing Titles
• Picture ICTC Conference in Freemantle WA May
  2004
• LSC CCTO working together for a successful bid!

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Committee representation

• Capricorn Tourism
• District Tourism Road Signage Committee
• Mt. Etna Caves Advisory Committee
• GBRMPA Local Marine Advisory Committee
• QICA (Qld Information Centre Association) Vice
  Chairman
• Backpacking Queensland
• Leichhardt Hwy Promotions Assoc. Chairman
• Livingstone Shire Council Councillor
• Fig Tree Creek Management Plan
• Friends of Keppel
• Community Liaison Committee
• Yeppoon Tropical Pinefest Ambassador Quest

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District Tourism Road Signage CommitteeDepartment
of Main Roads increases tourist signage on
Bruce Hwy to the Capricorn Coast
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Friends of Keppelgroup meeting on Great Keppel
Island
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Travel Agent Famil Cap Coast/GKI including the
sights at Cap Caves, Koorana Croc Farm Emu Park
The CCTO has personally hosted over 600 travel
agents to the Coast in 8 yrs
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CCTO is a member of

• Capricorn Tourism (our RTO)
• Qld Information Centre Association
• Qld Tourism Industry Council
• Backpacking Queensland
• Q-Parks (Caravan Industry Australia)

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Markets to the Capricorn Coast

• Predominantly Domestic
• Drive Market
• Families
• Touring 45
• Couples
• Conference, Golf, Educational Groups,
• Train Market declining
• Backpacker Market small but steady
• Air Market increasing

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Recent Acclamations

• Rockhampton Regional Development Ergon Energy
  Regional Area Business Excellence Awards
• 2004 Winner Local Area
• Community Partnership Award
• 2004 Winner Regional Area
• Outstanding Corporate Partnership between
  Private Enterprise Local Government Award
• 2005 Mary Carroll Official Judge Outback
  Tourism Awards
• (Every year since 1996, the CCTO has been awarded
  Tourism, Training Business Awards)

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Position Description SummaryChristine King
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Position Description SummaryMary Carroll
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Dual Membership of CCTO/Capricorn Tourism (
Chamber of Commerce)

• Current Levels of Dual Membership
• 315 Tourism Supporter (businesses not directly
  involved in the tourism mainstream)
• 425 Tourism Enterprise (1-3 full-time staff
  and/or -10 rooms, or small attractions)
• 855 Bronze (4-10 full-time staff and/or 11-50
  rooms, major attractions, motel/hotel)
• 1,720 Silver (11-24 full-time staff and/or
  51-100 rooms and large sporting club)
• 3,450 Gold (25 full-time staff and or 101
  rooms)

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Member Benefits

• Invitations to Members Networking nights and
  functions
• Listing in Members Business Directory
• Listing on local regional websites
• Brochures displayed in VICs in Yeppoon, Rton,
  Emerald
• Invitation to advertise in local regional
  tourism publications
• Invitation to participate in Regional Tourism
  Business Awards
• Invitation to participate in fully funded
  Business Training Certified Courses
• Access to Image library, Statistics Promotional
  advice
• Representation of business industry issues to
  government and industry partners

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Tourisms Worth to Capricorn Coast

• Tourism is worth 103 Million dollars to the
  Livingstone Shire per annum
• Tourism employs 12.8 of our Shires Population
• The Capricorn Coast has approx. 2000 beds and
  Great Keppel Island has approx. 1000 beds
• Average Occupancy of Resorts is approx.65 pa
• Average Occupancy of small motels is approx 75

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Future Tourism Developments

• Existing Approvals unconstructed or incomplete
• Keppel Bay Apartments 30 units nearly
  completed
• Beaches on Lammermoor 39 units construction
  commenced Feb 2006
• Hacienda site 37 units and shops demolition
  of old building construction due to commence
  soon
• The Strand approx. 80 units shops
  commencing soon
• GBRIR - 14 Million Golf Club house opening in
  October 2006
• Keppel Bay Marina Master plan 120 room resort
  about 200 units Stage Three of Villas just
  released
• The Pearl Resort at Tanby Point (will seek new
  approval)
• Tavern/motel at Taranganba
• 12 room extension to Emus Beachouse Backpackers
  approved
• New shopping centre Lancini due for
  construction this year
• Galli cnr Queen Barry Sts units and shops
• Numerous residential estates completed, commenced
  or about to commence

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• THANK YOU!