Data Collection

1

• Data Collection

• Identifying the challenges

2
Identifying the challenges

• Collection system
• Knowledge/training of respondents
• Time/resources
• Objections/concerns
• Understand the scope of the exercise

3
scope of the exercise

• Aim
• To produce a comprehensive understanding of
  Cadbury Schweppes community contributions around
  the world
• To measure progress towards our CSR goal to
  create prosperous, educated, inclusive and
  healthy communities
• To complete an LBG data return!
• Data coverage
• Operations in 95 countries with community budgets
  ranging from a few thousand to over a million
  pounds
• Community affairs structure
• Central oversight for global projects and
  measurement and reporting
• Local business units responsible for local
  programme strategy development

4
scope of the exercise

• Respondents identified
• Through liaison with a network of regional
  contacts, often HR managers
• Extent of LBG knowledge
• Range from high awareness (e.g. UK, Australia) to
  almost none
• Systems/data already available/collected
• Hyperion database available to capture
  financial/numeric data
• Tools required
• Standard tool to collect information that
  explains the financial data