PUSH

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FORUM 1st APRIL 2009
PUSH technology led NPD
Chris Chambers David Howell
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PUSH WORKSHOP
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Subtleties
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Even something you know well has subtleties
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There is no right answer but there are lots of
wrong ones
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The best way is to learn by doing
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Doing
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EVERYONE learns by doing.Some get it others
don't
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It needs to be controlled learning
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Prototyping
Hallucination machine
James Dyson Bagless cleaner gtgt
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Make progress not excuses
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Clear objectives and priorities are essential
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Iteration
Needs the propeller picture
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Approaches to product planning when you're not
building with Lego
Flickr maxw
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Success rates and failing fast
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Portfolio
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Diversification and maximising return minimising
risk
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Metaphors
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Push vs Pull
Market plan
Product plan
Technology plan
Research plan
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Understand the terrain of this project
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Playing to strengths
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WORKSHOP 28th APRIL 2009
Please join us for PUSH technology led
NPD workshop 28th April
Chris Chambers David Howell