Titus Schleyer, DMD PhD Heiko Spallek, DMD PhD

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Computing in Dentistry
Merging books and electronic media
Titus Schleyer, DMD PhDHeiko Spallek, DMD
PhD Center for Dental Informatics School of
Dental Medicine University of Pittsburgh
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Computing in Dentistry Book Website

• Goals of this project
• Comprehensive textbook and reference on computing
  in dentistry
• Innovative combination of print and electronic
  media
• New direction in academic publishing

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Computing in Dentistry Book Website

• Rationale A triad of reasons

Topic
Media
Audience
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Computing in Dentistry Book Website

• Topic

• High relevance
• Rapid evolution
• No current textbook
• No comprehensive information resource(s)
• A lot of snake oil

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Computing in Dentistry Book Website

• Media

• Book
• Traditional publishing model, yet
• Trusted, usable, comfortable
• Electronic media
• Good for dynamic content
• Opportunities for interaction and assessment
• Information push and pull

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Computing in Dentistry Book Website

• Audience

• Broad (dentists, dental hygienists, faculty,
  etc.)
• On average, un/undereducated
• Interested
• Uses technology more
• and more

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Computing in Dentistry Book Website

• Book/Website integration philosophy
• - Separates static ( book) from dynamic (
  Website) content
• Links related content closely
• Promotes interaction with content
• Provides added value on Website
• Supports online community

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Computing in Dentistry Book Website

• Content separation

Hardcopy information sources
Electronic information sources
Base technologies
Products
Type
Price
Content
URLs
Type
Model
Price
No perfect solution!
static
dynamic
Applications
Fundamental concepts
Book
Website
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Computing in Dentistry Book Website

• Content linking

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Computing in Dentistry Book Website

• Added value on Website
• Updates to book (with highlighting)
• Dynamic reference lists
• Up-to-date product information
• On-the-fly product comparisons
• Sophisticated search
• Images and 3D models
• User-specific notifications
• Online glossary

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Computing in Dentistry Book Website

• Online community
• Product reviews by users (reviewed and edited)
• Discussion forums
• Ask-the-authors

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Computing in Dentistry Book Website
Design process
Content Website Book design
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Computing in Dentistry Book Website
Content development

• Lecture syllabi, handouts
• Previous presentations
• Literature
• Product information

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Computing in Dentistry Book Website
Website development

• Feature list (68 features in 4
  categories)
• Use cases
• Prototypes
• Usability tests

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Computing in Dentistry Book Website
Book design

• Information design
• Typography
• Layout
• Design consistency with Website
• Quick links

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Computing in Dentistry Book Website

• The development team

Titus Schleyer content development, product
evaluation, book design
Heiko Spallek programming, usability
engineering, information architecture
Gisela Spallek information design, e-commerce
... and many others.
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Computing in Dentistry Book Website
Content (Parts)- Computer Basics - Practice
Management - Clinical Applications- Digital
Imaging- Making Decisions - Learning Online -
Patients Computers- Implementing Technology-
Future
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Computing in Dentistry Book Website
Current Website- sample part with overview of
chapters - chapter outlines (summary,
objectives, benefits, key concepts) - preview
chapter- various options for comments and
feedback http//www.dental-computing.com/

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Computing in Dentistry Book Website

• Schleyer et al.
• - Content experts
• - Deep background in
• electronic media
• - Innovative
• - Independent

• Publishers

- Established process - Easy for author -
Marketing and distribution

- No competence in electronic media- Hardly
innovative - Inflexible
- No competence in print media - Limited
marketing experience - No distribution system
-
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• End-user Testing
• Computing in Dentistry Planning
• Website preparation prototyping
• selection of end-users target audience
• sequence of the test
• reading (day before test)
• interview (expectations)
• performing tasks
• debriefing

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• End-user Testing
• Website Preparation

Computing in Dentistry
dummy features
content preparation
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• End-user Testing
• Results
• comprehensive report summarizing all findings
• Limitations
• test emphasizes first-time usage
• limited coverage of the interface features

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