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DEMAND MANAGEMENT AND FORECASTING

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Title: DEMAND MANAGEMENT AND FORECASTING


1
DEMAND MANAGEMENT AND FORECASTING
  • Demand Management and Forecasting Basics
  • Short-Term Forecasting Techniques

2
CORE MRP II
MANUFACTURING RESOURCE PLANNING
3
DEMAND MANAGEMENT AND FORECASTING BASICS
  • Forecasts versus orders
  • Aggregate versus disaggregate forecasts
  • Forecast evaluation MAD versus Bias
  • Forecast techniques causal versus time series
  • Forecast (time series) components

4
FORECAST VERSUS ORDERS
  • Forecasts
  • Are always wrong
  • Become less accurate farther out
  • Are necessary if manufacturing lead time is long
    relative to sales lead time
  • Confirmed orders
  • Are (almost) always right
  • May arrive too late to meet customer's desired
    delivery date

5
AGGREGATE VERSUS DISAGGREGATE FORECASTS
  • Sales forecasts can be aggregated with respect to
    time

6
AGGREGATE VERSUS DISAGGREGATE FORECASTS
  • Sales forecasts can be aggregated with respect to
    time

7
AGGREGATE VERSUS DISAGGREGATE FORECASTS
  • Sales forecasts can be aggregated with respect to
    product

8
AGGREGATE VERSUS DISAGGREGATE FORECASTS
  • Sales forecasts can be aggregated with respect to
    product

9
AGGREGATE VERSUS DISAGGREGATE FORECASTS
  • Why? Aggregate forecasts are more accurate than
    individual detailed forecasts

10
AGGREGATE VERSUS DISAGGREGATE FORECASTS
  • Why? Aggregate forecasts are more accurate than
    individual detailed forecasts

11
AGGREGATE VERSUS DISAGGREGATE FORECASTS
  • Use aggregate forecasts for planning long-range
    overall production levels.
  • High long-range forecast accuracy
  • Detail not needed for planning long-range
    resource use (labor, inventory, etc.)
  • Use detailed forecasts for initial detailed
    medium-range Master Production Schedule (MPS)
  • Detailed forecasts reasonably accurate for this
    time frame
  • Need product-specific detail for MPS

12
AGGREGATE VERSUS DISAGGREGATE FORECASTS
  • Make final short-range changes to MPS based on
    latest orders
  • 100 accuracy

13
FORECAST EVALUATION
  • Need to compare forecast to actual sales
  • BIAS
  • Too high or to low (on average)?
  • Mean Absolute Deviation (MAD)
  • Off by how much, per period (on average)?
  • Mean Absolute Percentage Error (MAPE)
  • A relative measure of MAD

14
FORECAST EVALUATION
  • Need to introduce terminology

15
FORECAST EVALUATION
16
FORECAST EVALUATION
17
FORECAST EVALUATION
18
FORECAST TECHNIQUES CAUSAL VERSUS TIME SERIES
  • Causal techniques
  • Assume sales are determined by other variables
    which can be tracked
  • Regression
  • Econometric
  •  Time series (autoprojection) techniques
  • Make no assumption about what causes sales
  • Identify patterns in past data
  • Project those patterns into the future

19
TIME SERIES COMPONENTS
  • Predictable components
  • Base level
  • Trend
  • Seasonality
  • Unpredictable components
  • Randomness
  • All time series techniques work by
  • Smoothing randomness out of the past data
  •  Projecting the leftover pattern implied by these
    predictable components into the future
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