Charlottesville Tomorrow

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Charlottesville Tomorrow
www.cvilletomorrow.org
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About Charlottesville Tomorrow

• Mission
• To inform and engage the public by providing
  clear, non-partisan information and research on
  land use, transportation, and community design
  issues with the confidence an informed public
  will make decisions that will protect and build
  upon the distinctive character of the
  Charlottesville-Albemarle area.

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Why is Charlottesville Tomorrow so important ?
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Charlottesville Tomorrows core values

1. Non-partisan and objective
2. We respect the unique character of the
   Charlottesville-Albemarle community
3. We trust an engaged citizenry to make informed
   decisions for community
4. Democratic process works best with open
   government and transparency
5. Cooperation and mutual understanding between
   Charlottesville, Albemarle UVA

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Charlottesville Tomorrow in action

• Information sharing
• Local election coverage
• Research on the issues the public cares about
• Community engagement

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Innovative use of technology
A NEW MEDIA News Center
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Election Watch 2009
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Introducing cvillepedia.org
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Our community encyclopedia
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Become an advocate for quality growth
sign-up today
YOU!
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Questions?
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E-Mail Newsletter Performance
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A commercial tax base comparison
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Our hypothesis and cycle of activity
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Research Community Engagement

• Research - Knowledge
• We do our homework on growth and development
• We are a trusted source of comprehensive
  information for public and media
• We go to lots of public meetings for you
• We survey public opinion
• We have the experience to bring the most
  important news to the community

• Engagement
• Use our website / blog to reach thousands of
  people cost effectively
• Use e-mail action alerts
• Regular radio show on WINA with Coy Barefoot
• A very popular community calendar targeted to the
  most important growth and development events
• Audio and video as a draw

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We reach out with targeted messages
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Our 2007 research project
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Media engagement
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Our hypothesis and cycle of activity