Research for the Service Industry

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Session 8
Research for the Service Industry
Robin Cowan
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Large growth in service-like activity
Source of value is intangible Events, not
things Simultaneous production and consumption
Co-production of value User-producer
interaction
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There is need for more university-based research
on services.
Design, need and delivery.
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Basic research and training.
Research to understand
Training for production AND innovation
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Is there a role beyond?
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No. Learning economy implies distributed
learning no organization will play pivotal role
in knowledge creation.
Yes. Universities have unique incentives no
other organization can provide what they do, and
this remains important.
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Innovation support for industry
Multi-disciplinarity.
Increased importance of social and human sciences.
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Lets stop and think.
The university is the most reflective part of
society.
We cannot afford to lose this function.