NCD PREVENTION AND HEALTH PROMOTION

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NCD PREVENTION AND HEALTH PROMOTION

• Dr Pekka Puska
• Director
• Noncommunicable Disease Prevention and Health
  Promotion
• World Health Organization

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NCD Prevention and Health Promotion

• Reports to the 113th Executive Board Meeting of
  WHO
• Diet, Physical Activity and Health developing a
  global strategy and action
• Framework Convention on Tobacco Control
• Mega Country Health Promotion Network

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Main ComponentsReports to the 113th meeting of
WHO Executive Board

• Integrated NCD prevention
• Common risk factors
• unhealthy Diet, Physical inactivity, Tobacco use
• Global Strategy for diet, physical activity and
  health

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Reports to the 113th Executive Board Meeting of
WHO

• Achievements in NCD prevention
• Global Partnerships Global Networking
• Capacity building and training
• Standards, Norms and Technical support
• Advocacy
• Research evidence on NCD prevention
• Progress on the Global Strategy on Diet, Physical
  Activity and Health
• Health Promotion and Healthy Lifestyles

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Global Strategies and Initiatives

• Global Strategy on Diet, PA and Health
• Move for health
• Framework Convention on Tobacco Control (FCTC)

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Global Strategy on Diet, Physical Activity and
Health
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Global Strategy on Diet, Physical Activity and
HealthOUR MANDATE

• WHA resolution on a Global Strategy for
  prevention and control of NCDs (2000)
• WHA discussion paper on health promotion (2001)
• WHA resolution on diet, physical activity
  andhealth calls for preparation of Global
  Strategy(2002)

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Global Strategy - Content

• Introduction
• The challenge
• The opportunity
• Goals and Objectives
• Evidence for Action
• Principles for Action
• Obligations and Responsibilities for Action
  (WHO, Member States, International Partners,
  Civil Society/NGOs, Private Sector)
• Follow-up and Future Developments
• Conclusions

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Key Topics the Strategy Addresses

• National strategies on diet and PA healthy
  choices
• National dietary guidelines
• National PA guidelines
• Information environment health claims,
  marketing, labelling, nutrition education
• National food and agriculture policies pricing,
  food programmes
• Building prevention into health services
• Surveillance, research and evaluation
• Institutional capacity
• Specific reference to international standards
  like CODEX

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Annual Global Move For Health Day/initiative

• Annual MOVE FOR HEALTH is a strong advocacy for
  promoting physical activity (PA) within countries
  and communities.
• MOVE FOR HEALTH is a movement for individuals
  to increase their PA practices and for
  governments to scale up effective policies and
  programs for increasing PA among population.
• MOVE FOR HEALTH also help individuals,
  communities and nations to improve other healthy
  lifestyles and stress prevention and health
  promotion.

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Framework Convention on Tobacco Control
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Tobacco Huge Health Risks
Global epidemic 5 million deaths
annually and in 25 years will
increase to 10 million per
year Individual Hazards Kills every
second smoker (unless he/ she stops in
time)
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Key Areas in Global / National Tobacco Control

• - Price (taxation)
• - Advertizing, Marketing
• - Smoke Free Areas, Clean Air
• - Labeling, Warnings
• - Smuggling Control
• - Tobacco Control Messages
• - Resources for Tobacco Control (tax levy)
• - Smoking Prevention among Children
• - Comprehensive Tobacco Control Programmes
• - Monitoring trends, determinants, industry
  action
• - Research
• - International Collaboration

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Global Tobacco Control in the 21st
CenturyThe WHO Framework Convention on
Tobacco Control Process and Challenges
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National Capacity and developing the Framework
Convention on Tobacco Control
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TOBACCO CONTROL AND NATIONAL INTEGRATED NCD
PREVENTION PROGRAMMES AND REGIONAL NETWORKS

• 1) Tobacco control in demonstration projects
• - innovative, cost effective interventions for
  smoking cessation,
  prevention and smokefree areas
• - Integrate tobacco control in preventive work
  and special interventions
• 2) National policy and programmes
• - tobacco legislation
• - health promotion and specific interventions
  (e.g. QW)
• - integration of work in health services
• 3) International
• - support to FCTC
• - collaboration through regional networks on GF
  (e.g. QW)

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Mega Country Health Promotion Network

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Mega Country Health Promotion Network
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Russia
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Japan
United States
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China
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Mexico
Pakistan
Bangladesh
Nigeria
India
Indonesia
Brazil
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Mega Country Health Promotion Network

• Next main meeting Melbourne 2004 (in connection
  with the World Health Promotion Conference)
• Work progressing in different areas (risk
  factors, HP capacity, school health,
  surveillance)
• Steering Committee (Chair Prof. Glasonov)

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THANK YOU