Design Strategies for Effective Presentations

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Design Strategies for Effective Presentations
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I Can See Clearly Now
A - Title off center?
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I Can See Clearly Now
B - Title centered?
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I can see clearly now

• The visual center of a page is NOT the exact
  center of the page.
• Position your title slightly above the center of
  the page.

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Four design goals

• Get the audiences attention

• Draw the audience into the information

• Keep the audiences attention

• Make a lasting impression

A - Lots of transitions and sounds?
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Four design goals

• Get the audiences attention
• Draw the audience into the information
• Keep the audiences attention
• Make a lasting impression

B - Limited transitions and sounds?
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I can see clearly now

• Beware of novelty bumps.
• Dazzle is no substitute for substance!
• Limit the use of transitions and sounds.

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Consider

• Sound and video
• Text
• Colors and background
• Pictures and clipart
• Relevant learning

A - Bulleted text?
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Consider
Use sound and video only for educational
purposes. It is easy to get carried away with the
bells and whistles. Dont let it happen to you.
You must consider how you use text. You should
think about the size of the text, the amount of
text, and the font of the text. You should also
Preview the effect of chosen colors and
background. Try to preview it on the machine you
will use. The screens may look different when you
connect to a projection unit. Choose pictures and
clipart that enhance the presentation.
Photographs are powerful and we probably do not
use them enough. Look for ways to provide
relevant learning clues in the presentation.
Finds ways to involve your learners beyond just
listening.
B - Paragraphs of text?
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I can see clearly now

• If there appears to be too much writing, the
  viewer may not read the text.
• Apply the 6X6 rule. Put no more than 6 words per
  line and 6 sentences per page.
• Use words as markers of key ideas.

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Lets Look at Formatting Text

• Case
• Size
• Font
• Amount
• Placement

A - Capitalize title and bullets?
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Lets look at formatting text

• case
• size
• font
• amount
• placement

B - Lowercase title and bullets?
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I can see clearly now

• Titles and bullets can be in lowercase.
• However, if this bothers your readers, you may
  want to capitalize titles and bullets.

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Which of these two blocks of text is easier to
read? Why do you think thats the case?
WHICH OF THESE TWO BLOCKS OF TEXT IS EASIER TO
READ? WHY DO YOU THINK THATS THE CASE?
A - Lowercase? or B - Uppercase?
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This is Apple Chancery in small letters. Which is
easier to read?
THIS IS APPLE CHANCERY IN ALL CAPITAL LETTERS.
A - Lowercase? or B - Uppercase?
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I can see clearly now

• Text should not be written in all capitals.
• Capital words are only 60 as readable as
  lowercase words.

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Can you read this without glasses? 4 point Can
you read this without glasses? 6 point Can you
read this without glasses? 8 point Can you read
this without glasses? 12 point Can you read this
without glasses? 14 point Can you read this
without glasses? 18 point Can you read this
without glasses? 20 point Can you read this
without glasses? 22 point Can you read this
without glasses? 24 point Can you read this
without glasses? 28 point
A - Less than 18 point? B - Above 18 point?
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I can see clearly now

• The minimum size of font is 18 point.
• Stand 10 back from your computer. If you can
  read your text, your audience will be able to
  read it.

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Serif fonts vs
Serif fonts include tiny horizontal or vertical
lines. They are highly readable because the
serifs facilitate the ease of eye movement across
each line of text.
A - Serif font?
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San-Serif fonts
San-Serif fonts do not include tiny horizontal or
vertical lines. They are highly noticeable and
get the readers attention. The lack of lines
tends to slow down the readers eyes.
B - San-Serif font?
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I can see clearly now

• Serif fonts are appropriate for formal
  presentations.
• They guide the readers eyes.
• San-Serif fonts are easy on the eyes.
• They get the readers attention.

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A look at fonts

• Comic Sans is one of my favorites!
• This is what Garamond looks like.
• Avant Garde has a clean look.
• Schoolhouse makes you feel like youre back in
  school.

• Helvetica is the default for many programs.
• Arial is popular for web pages.
• Times is an easy-to-read font

A - A lot of fonts? B - Limited fonts?
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I can see clearly now

• Try not to use more than 2 fonts in 3 sizes on
  any slide.
• Try not to use more than 3 fonts in 4 sizes in
  your entire presentation.

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Aligning your text
Type can express moods and emotions too. Type can
be serious and business-like, or it can be
relaxed and open. It can shout at you, or it can
give its message quietly.
A - Left-justified?
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Aligning your text
Type can express moods and emotions too. Type can
be serious and business-like, or it can be
relaxed and open. It can shout at you, or it can
give its message quietly.
B - Centered?
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I can see clearly now

• We read from left to right, so text that is left
  justified is more readable.
• Titles are also easier to read aligned on the
  left instead of centered.

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The rain in Spain stays mainly in the plain.
A - Text on one line?
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The rain in Spain stays mainly in the plain.
B - Text in phrases?
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I can see clearly now

• Long lines are harder to read. Think of reading
  patterns.
• We read in phrases, so a phrase of text is easier
  to read than a long line of text.

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Create contrast

• Light background and dark text

A - Light background?
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Create contrast

• Dark background and light text?

B - Dark background?
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I can see clearly now

• Graphics and text need contrast.
• Dark print and a light background is easier to
  read in print, but darker colors generally make
  better backgrounds for presentations.

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Using images

• Which one do you prefer?

A - Clipart?
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Using images

• Which one do you prefer?

B - Photographs?
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I can see clearly now

• Whenever possible, use photographs rather than
  clipart.

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Using images
Follow the eyes
A - Off the page?
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Using images
Follow the eyes
B - Towards the center?
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I can see clearly now

• Be aware of apparent motion.
• Keep the viewers eyes on the page by placing
  pictures so they face inward or towards the
  message.

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More information can be found at

• http//www.thecommittedsardine.net/infosavvy/educa
  tion/ejukesbio.html

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