FST 650 FOOD PRODUCT DEVELOPMENT

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FST 650FOOD PRODUCT DEVELOPMENT

• W. JAMES HARPER
• http//class.fst.ohio-state.edu/fst650/index.htm
• harper.9_at_ osu.edu

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CLASS WILL BE COMPOSED OF THREE SECTIONS

• CONCEPT DEVELOPMENT
• PROTOTYPE DEVELOPMENT
• FINAL PRODUCT PRODUCTION AND EVALUATION

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CONCEPT

• A concept is promise a product makes to resolve
  an unmet consumer need, the reason why it will
  satisfy the need, and a description or portrayal
  of any key element that will affect the
  perception of the product
• ideation
• concept development
• concept testing
• product selection

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PROTOTYPE

• A prototype is a the product that has been
  developed to meet the promise of the concept
• Product attributes
• Ingredients
• PAR
• Milestone development/gannt chart

• Design
• Mass balance
• Scale-up
• HACCP
• Sensory evaluation

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FINAL PRODUCT

• After optimization of the prototype, a final
  product is develped, ready for determination of
• value
• 4 Ps (promotion, product, price, place)
• Production
• Packaging

• Shelf life
• Evaluation
• Test market
• G/no go decision

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PRODUCT DEVELOPMENT

• ESSENTIAL TO THE SURVIVAL OF A COMPANY
• 11.037 NEW FOOD PRODUCTS ARE LAUNCHED IN 1998
  - DOWN 11 FROM 97
• MOST NEW PRODUCTS ARE LINE EXTENSIONS
• ONLY A FEW HUNDRED WILL SURVIVE FOR A YEAR

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PROMISES IN 1998 INCLUDES

• UNIQUE FLAVORS
• UNUSAL POSITIONING
• BREAKTHROUGH INGREDIENTS
• BETTER PACKAGING
• NEW BENEFIT TO CONSUMER

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BROAD THEMES IN 1998

• LOW CALORIE AND LOW FAT PRODUCT INTRODUCTIONS
  DECLINED
• HEALTHY COMPONENTS (CALCIUM, FIBER, ETC)
  INCREASED
• ORGANIC AND ALL-NATURAL PRODUCT POSTED
  CONSIDERABLE GAIN
• CONVENIENCE IS STILL A KEY CONCEPT - MEAL KITS
  LEADING THE WAY
• RESTRUCTURING HAS CHANGED THE WAY COMPANIES
  APPROACH PRODUCT DEVELOPMENT

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1998 NEW PRODUCST BY CATEGORIES

• BABY FOOD 35
• BAKERY PRODUCTS 1,178
• BEVERAGES 1,547
• BREAKFAST CEREAL 54
• CANDY/GUM/SNACKS 2.065
• CONDIMENTS 1,994
• DAIRY 940
• ENTREES 678

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1998 CATEGORIES - CONTINUED

• FRUITS VEGETABLES 375
• PET FOOD 105
• PROCESSED MEAT 728
• SIDE DISHES 597
• SOUP 299

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Product Development

• Complex - generally market driven
• Requires the integration of marketing, RD,
  processing and legal functions of a company
• Success only comes with careful planning and
  execution
• Teamwork absolutely essential