The Intersection of Technology

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The Intersection of Technology Sports
Philanthropy

• Joseph Mouzon
• Executive Director, Nonprofit Services
• Network for Good
• Powered by Groundspring
• August 6, 2008

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Agenda

• Review Nonprofit Sector Stats
• Who We Are
• Overview of Customers
• Social Networking Widgets
• Q A

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Review Nonprofit Sector Stats

• People
• Total number of nonprofits in 2007 1.5 million
• Employing almost 13 million people
• Number of volunteers from Sept. 2006 2007 61
  million
• Volunteer percentage to US population 26
• Paper
• Total giving for 2007 306 billion
• Individual gifts account for 75 or 229 billion
• Total giving online was 9.0 billion
• Online giving to total 3

Sources Internal Revenue Service Philanthropy
Journal Bureau of Labor Statistics Giving USA
2008 Wall Street Journal
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Review Nonprofit Sector Stats
Source ePhilanthropy. Wall Street Journal
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Review Nonprofit Sector Stats

• Looking Out For The Future
• . . . The ability to aggregate individual
  donations in new ways using electronic
  platforms and professional guidance to make
  smaller givers as strategic as large foundations
  may turn out to be one of the greatest
  breakthroughs of our time.
• Katherine Fulton and Andrew Blau
• http//www.futureofphilanthropy.org/project_final_
  report.asp

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Who We Are

• Network for Good helps nonprofit organizations
  enhance their effectiveness through online
  technologies
• Processing online donations and Web 2.0
  technologies
• Mass email communication and measurement
• Strategic and tactical training for Internet
  effectiveness
• Our Donor Management Suite
• Results for 2006
• 16,000 NPOs 36 Million
• Results for 2007
• 20,000 NPOs (25) 53 Million (47)

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Customer Overview The Sector
Source Internal Revenue Service, Exempt
Organizations Business Master File
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Customer Overview

• 33 of our customers have annual budgets
  above 1,000,000
• In 2007 raised on average 10,000 gt a ROI of
  10X
• The top five states and cities where our
  customers are
• California 29 - cities SF Oakland Los
  Angeles Berkeley San Diego
• 142,732
• New York 11- cities NYC Brooklyn Rochester
  Albany Irvington
• 94,232
• Washington DC  6- cities DC
• 14,568
• Massachusetts 4- cities Boston Cambridge
  Amherst Brookline Dorchester
• 35,890
• Washington 3- cities Seattle Bellevue
  Bellingham Spokane Eastsound
• 32,967

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Customer Overview

• The top five areas our customers are hoping to
  improve
• Children, Youth and Family
• Education
• Environment
• Arts and Culture
• Social Justice

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Customer Overview
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Social Networking Widgets

• A standardized on-screen representation of a
  control that may be manipulated by the user
• An object used to hold data and present an
  interface to the user
• A HTML-based program that runs in the Dashboard
  layer of the system
• Screen-based controls that are used to interact
  with a website and other systems

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Social Networking Widgets
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Social Networking Widgets
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Social Networking Widgets
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Social Networking Widgets
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Social Networking Widgets

• Teenage girls?

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Social Networking Widgets

• The Charity Badge Facts
• Over 2.5 million was raised via Six Degrees
  since January 2007
• There are over 70 celebrities currently using
  charity badges
• There are more than 6,500 non-celebrities using
  charity badges
• Americas Giving Challenge lasted about 6 weeks
• Charity badges raised more than 1.2
  million
• Number of donations 48,718
• Total number asked 80,000
• Total number of donors 35,348
• Conversion rate 44
• Number of nonprofits 606
• Number of charity badges created 2,482
• Average donation amount 25
• Highest number of donations 1 day 5,408
• Highest number of donations in 1 wk 19,545

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Social Networking Widgets

• The Charity Badge Facts continued
• People are 100 times more likely to donate when
  asked by a friend/family
• Badges reach people in their 20s, 30s and 40s who
  havent been donors
• Goal is usually to get small gifts from many
  people
• Online giving helps charities reduce expenses
  through efficiencies
• Other social networking Web sites
• Causes at Facebook, Causes on MySpace - Causes
  enables members of social-networking sites to
  post appeals for donations, recruit members for
  the cause and keep everyone up to date on
  progress
• realitycharity.com - The site lets people
  request donations either for charities or for
  individuals, such as a veteran of the Iraq war
  who lacks the money to pay all his medical bills
• chipin.com - Users can create widgets that
  request and process donations for a cause and
  that can either be posted on an existing Web site
  or can be set up as a separate Web site
• firstgiving.com - Users can set up Web pages on
  the site and steer friends there. The site
  provides tips on online fundraising
• givemeaning.com - Hosts Web pages where people
  can solicit donations. Unlike many sites,
  givemeaning doesn't deduct credit-card fees or
  other processing fees from donations advertisers
  and donors cover those costs
• justgive.org - This site allows visitors to
  volunteer time and donate goods, as well as
  contribute cash. It suggests a different sort of
  wedding registry, where the couple can suggest
  that friends and family donate to a particular
  charity rather than buy wedding gifts.

Sources Micro Philanthropy Wall Street Journal
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Thank you for your time

• Joseph Mouzon
• Executive Director, Nonprofit Services
• Network for Good
• Powered by Groundspring