Musical EMarketing in BULGARIA

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Musical E-Marketingin BULGARIA

• Power point and text by
• Martin Georgiev
• Daniel Damyanov
• Nikola Konstantinov

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Pioneers on the Bulgarian E-market

• The first online shop for music and video called
  kupiCD.com BuyCD.com in English
• Business to customer type
• A bit confusing on first look, but in fact, a
  really easy to use click only website.
• The information is brought to the potential
  customer in a clear and simple to understand way,
  including facts about the company and legal
  information concerning the products
• There is also a forum, which could be of a huge
  help for a person trying to find a particular
  song or singer

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Down sides

• It is available to Bulgarian speaking audience
  only since it is entirely in Bulgarian
• It does not grab you, it looks too plane and
  simple, without anything to catch the eye

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• offers mainly musical CDs
• a click and mortar site
• created to deliver different music to different
  people
• updated daily
• /www.meloman-bg.com/

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• Offering not only music, but related features
  also
• An original marketing strategy
• Information about the physical Meloman shop,
  situated in the center of Sofia
• The user has the possibility to listen most of
  the songs online

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Disadvantages

• A common mistake, no opportunities for foreigners
  due to the language barrier
• Since the company has only one shop, in Sofia, it
  is not very convenient for people from the country

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The competition

• Web sites that offer free online watching of
  videos like Youtube, Vbox7 and others
• Torrent sites as ArenaBG and Zamunda.net

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Local peculiarities of the music market

• No control over publishers rights
• No control over internet trading
• No regulatory authorities
• NO CONTROL OVER THE INTERNET AT ALL

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In Conclusion

• There is E-marketing, but it is not
  developed at all and it needs to be put in some
  regulations before things get out of control

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