Promoting BackToSchool

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Promoting Back-To-School New Spanish
Interactives
an exclusive Webinar for eHC.com Network Partners
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We all remember the mixture of emotions that
going back to school often brings. Youre anxious
and excited, but disappointed that summers over
all at the same time.
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eHC.com Back to School

• Did you know you as an eHC Network Partner, you
  have access to dozens of articles covering back
  to school issues?These include
• Back to School (parents)
• Going Back to School (kids)
• and What Stresses You Out About School? (teens)

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eHC.com Back to School
First things first.Promote directly to the
media outlets that you have lots of health
curriculum for students and teachers available
for FREE at your website.
Use KidsHealths customizable press releases to
begin your PR campaign.
www.kidshealth.org/partnerresources
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eHC.com Back to School
Make sure educators and students know you have
valuable content on your website. Promote it
with health educators theyll love the
resource. Its a great way to introduce your
site as an in-school resource with educators and
students.
(Don't forget to promote this with your Child
Life staff.)
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eHC.com Back to School
Have a listing of local schools and their fax
numbers?
Each week during the school year, fax a copy of a
printer-friendly version of an article for
teachers, coaches, and nurses to use!
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eHC.com Back to School
Use your homepage to drive students/teachersto
your KidsHealth content!
Differentiate your hospital as the most
family-friendly in your area because you offer
health information from KidsHealth for parents,
kids, and teens. Be sure to use your Spotlight
on Kids graphic to highlight this content!
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eHC.com Back to School
Focusing on Back to School Topics
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MONTHLY NEWSLETTER SEPTEMBER
eHC.com Back to School
Highlight interactive tools and articles for
Kids
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WHATS NEW 4Q 2007
eHC.com Back to School
Making a Change module for Teens.
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eHC.com Back to School
Guerilla Marketing 101 Use your KidsHealth
Customizable, Ready-to-Print Promotional
Brochures as handouts at schools, PTA,and sport
functions.
You can completely customize these brochures for
your use directing kids, teens, parents, and
teachers back to your site.
www.kidshealth.org/partnerresources
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eHC.com Back to School
If you promote it they will come.
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eHC.com Spanish Interactives
SPANISH INTERACTIVES
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eHC.com Spanish Interactives
KidsHealth has added a collection of new
Spanish-language features to your KidsHealth
library including Spanish home pages.
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eHC.com Spanish Interactives
Features such as Experiments and WORD! A Glossary
of Terms are now available in Spanish.
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eHC.com Spanish Interactives
One of the most popular games on our site!
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eHC.com Spanish Interactives
Body Basics KidsHealths interactive Flash
animations are now available in Spanish.
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Questions?
Contact Jeffrey SantoroDirector of
Marketing(302) 651-4106santoro_at_KidsHealth.org A
ngela KatesPartner Relations Liaison(302)
651-4349kates_at_KidsHealth.org