GfK Navigator Segmentation study

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GfK Navigator - Segmentation study
Growth From Knowledge
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1
Awareness and Definition of Transplantation
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Knowledge about Transplantation
Generally do you know what the term
Transplantation means?
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Need for Transplantation
good for press
Have you or some member of your family ever had
the need of transplantation ?
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Organ Donation
good for press
Have you or some member of your family ever
donated organ?
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Informed
good for press
Are you informed about transplantation of organs
being made in Macedonia?
NOTE Please feel free to change the English word
according to professional translation Mallow
slezina Craw-zeludnik
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2
Attitude Towards Transplantation Organ Donation
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Cluster Analysis factors of Lifestyle and Value
system
Mercenaries 11
Escapists 26
Hostages 28
Neutral 13
Apostles 23

• Factors
• Introvert
• Intellectualism
• Interested in medicine
• Altruist
• Interested in sport
• Humanism
• NO Practical approach

• Factors
• Extroverts
• Practical
• Intellectualism
• Religious
• Tolerant
• Interested in sport

• Factors
• Extroverts
• Practical
• Ambitious
• Humanists
• Interested in medicine
• Altruism

• Factors
• Extrovert
• Ambitious
• Careerists
• High self confidence
• Need for freedom of choice
• NO Practical approach

• Factors
• Introvert
• Practical
• Careerists
• Religious
• Interested in medicine
• No intellectual approach
• No tolerance

• Reasons pro or against donating organs
• High acceptance for signing document about
  voluntary donation of organs (no matter if the
  organs are transplanted into unknown person)
• Reasons for donating saving lives and humanism
• Low need for award from the Institutions
• High participation in humanitarian activities

• Reasons for or against donating organs
• High acceptance for signing document about
  voluntary donation of organs (no matter if the
  organs are transplanted into unknown person)
• Reasons for donating saving lives and humanism
• Low need of award from the Institutions
• High participation in humanitarian activities

• Reasons for or against donating organs
• Low acceptance of the idea for organ donation
• Transplantation is perceived as very vulnerable
  of corruption and mismanagement
• Expectation of award (material)
• Low trust in Institutions
• Low level of participation in humanitarian
  activities

• Reasons for or against donating organs
• Low acceptance of idea for organ donation
• Transplantation is perceived as very vulnerable
  of corruption and mismanagement
• Expectation for award (material)
• Low trust in Institutions
• Low level of participation in humanitarian
  activities

• Reasons for or against donating organs
• Medium acceptance of the idea for organ donation
• Transplantation is an issue of which they dont
  want to think about
• Expectation for award (material)
• Stereotypes and prejudices have marked their way
  of thinking
• Low trust in Institutions
• Low level of participation in humanitarian
  activities

• Age, gender, education, marital status
• Young 20-34 age
• Male
• Single
• Faculty education
• Above average total family income
• Urban area
• Self employed

• Age, gender, education, marital status
• 20-44
• Albanian
• More than average population Male
• single
• In paid employed
• Faculty education
• Urban

• Age, gender, education, marital status
• From all age groups
• Female
• Married
• In paid employed
• High school

• Age, gender, education marital status
• Young 25- 44
• Male and female
• Albanian
• Single
• Faculty education
• Above average total family income

• Age, gender, education,
• marital status
• All age groups
• Female
• Married
• Low level of education
• Self employed

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Transplantation Law in Macedonia
good for press
Do you know, if there is any law for organ
transplantation in Republic of Macedonia?
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Perception of Transplantation
good for press
How do you perceive the transplantation?
Escapists
Hostages
Mercenaries
Total
Neutrals
Apostles
11
Signing for donation
good for press
Would you agree to sign for donation of your
organs, in case of death?
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Reasons against signing for donation
good for press
What are the reasons because of you wouldnt sign
for donation of your organs?
Other reasons
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Signing for organ donation
Other conditions
Would you sign this statement no matter to whom
your organs will be donated or you will have
particular conditions?
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Donating
good for press
Imagine hypothetic situation, where you have to
decide if you're going to donate organ from
someone thats close to you, but you don't know
his wish or his feelings about this question.
What would you do in this situation
Reasons for donating
Reasons against donating
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Donating
good for press
Imagine hypothetic situation where you have to
decide if you're going to donate one your organs
(kidney for example) to someone thats close to
you, in order to safe his life. What would you do
in this situation
Reason for donating (multiple)
Reason against donating
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Acceptance of Transplantation
good for press
Would you accept transplantation as a way to save
your life or make it a better?
Reasons for rejecting transplantation
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Award from Institutions
good for press
Do you think that donating organs should be
awarded by some institutions?
Award
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Motives
good for press
What would be the strongest motive for people to
decide to donate organs
Other reasons
19
Reasons against donation
good for press
What are the reasons people would not decide to
donate organs?
Other reasons
20
Participation in Humanitarian Activities
good for press
Have you ever participate in any kind of
humanitarian activity?
Where they participated ..
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Media consumption
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Reading newspapers
How often do you read daily newspapers?
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Reading magazines
How often do you read magazines?
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Reading books
Books (fiction, high literature, classic
literature)
Books (scientific, professional)
Comics
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Going outTheater, Cinema
How often do you go to
Theatre
Cinema
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Going outConcerts for classical music jazz
festivals, Concerts for rock pop music,
Concerts for folk music
How often do you go to
concerts of classical music, jazz festivals
Concerts of rock or pop music
Concerts of folk music
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Going outCafe bars, Discotheques and Night Clubs
How often do you go to
Cafe bars
Discos, clubs
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Sample description
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Socio Demographic Characteristics
Education
Age
Marital status
Total monthly family income
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Socio Demographic Characteristics
Family size
Gender
Place of residence
Number of children under 18 years
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Socio Demographic Characteristics
Head of household
Place of living
City
Nationality
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Socio Demographic Characteristics
Profession
Employment status
Unemployed
Self employed
In paid employed
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Thank you for your attention Growth from
Knowledge GfK Skopje