Chapter 4: Sellers Marketing Online

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Chapter 4 Sellers Marketing Online

• Aimee Fajiculay
• John Grace
• Jay Krukowski

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College Trio Hoping Their e-Marketplace Can Play
With Big Boys as Community Fixture

• College trio hoping their e-marketplace can play
  with big boys as community fixture
• Binswap.com
• Sees potential in the use of bartering
• Build a community and promote deal-making matches
  closer to home
• Quicker shipment and less excessive shipping
  costs.
• Serving the services
• Features
• Search engine configured to start its exploration
  within the user's ZIP code, expanding outward to
  the city, then the state, etc.
• Buddybin
• Plans for Growth
• How This Relates to Chapter Four
• Web exchanges (i.e. eBay)
• Consumer to consumer selling of products
• Offers the "selling" of services such as tutors
  or catering services

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Why Companies Shouldnt Rely On Traditional
Marketing

• Why Companies Shouldnt Rely On Traditional
  Marketing
• Small companies are hesitant to create a website.
• Feel traditional forms of advertising (radio,
  television, print) is sufficient.
• Fear the risks of entering a market with so many
  competitors.
• How will our small company get listed on a
  search engine that already has millions of
  results?"
• Will our target market even see our
  pay-per-click advertisements?"
• How can our website bring more business into our
  store?
• Unfamiliar with benefits of internet.
• 184-million Internet users in America
• 68.3 of Internet users utilize search engines
  during the consideration or research phase while
  42.6 use search engines to make their decision.
• Key Internet features that have made it easier to
  find particular products and services online
• Keyword selection, sophisticated search engines,
  pay-per-click advertising.

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Mobile Marketing

• "Get Ready for Mobile Marketing"
• Use of cell phones/pdas is a quickly growing
  trend
• More than 600 million sold (dwarfs the number of
  PCs sold)
• Phone operators now have potential to sell
  advertising spots
• Have access to valuable marketing info (who you
  call, when you call etc.)
• Video advertisements can now be placed in videos
  that consumers voluntarily watch
• Consumers are purchasing ring tones and games
• Beginning to the sales of products/services not
  directly related to cell phones
• Breach of Privacy?
• Compromise a small decrease in privacy in
  exchange for
• lower phone bill rates
• cool applications
• How this relates to Textbook
• Technological influence on Internet Marketing
• Double edged sword (success/loss of potential)